Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Advertisers

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale. Then 2024 was the year of genAIs integration into marketing automation solutions.

Customer Journey

Martech

JULY 12, 2024

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. How it works.

Advertisers

Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S. In 2023, 13 million U.S. Using AI didn’t improve consumers’ opinion of it In 2023, before many consumers had used gen AI tools, a survey of people in the U.S.,

Transform

Martech

JULY 19, 2024

HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. SMB products are growing.

CRM

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. Walmart Sponsored Products. Tinuiti saw spend up 53% YoY for Walmart Sponsored Products in 4Q 2024. Smaller platforms.

Advertisers

Martech

DECEMBER 12, 2024

Dig deeper: AI readiness checklist: 7 key steps to a successful integration AI in action: Case study of Revmatics In the near future, well see AI-driven products in familiar categories offering better performance through advanced algorithms and data processing. Its first product, Revmatics CRO, aims to boost ROI on media spending.

Transform

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce

Martech

OCTOBER 25, 2024

Customer supports costs (2023 and 2024). Average monthly support costs (2023 and 2024). Gemini added 2023 and 2024 lifetime values for each customer. To help you get the most out of our products and services, we’d like to offer you access to additional training and resources. Product usage patterns.

Customer Marketing

Buffer Marketing

NOVEMBER 4, 2024

  WhatsApp Business reported  having over 200 million monthly active users in June 2023. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. Instagram 2.04 Reddit 430 million MAU With roughly 1.7

Branding

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Many are also being asked to do more with less. of revenue in 2024 compared to 9.1%

Transform

Martech

MARCH 24, 2025

The report found new associates must master an average of 16 different systems they will use daily up from 12 in 2023 and spend 26 hours on technology training in their first month on the job. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023. 25% of shoppers buy through social media.

Retail

Hubspot Marketing

AUGUST 19, 2024

I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Before switching to two-pizza teams, Wistia released 12 product updates annually. After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates — 6X over the year before.

Brand Management

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z

Hubspot Marketing

JANUARY 27, 2025

million every week in 2023 (Chiefs 38 - Philadelphia Eagles 35). million in 2024 , which is actually a slight decrease from 2023. It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves.

Advertising

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Data backs this up. Gen Z is most likely to use both channels for entertainment and connecting with friends and family.

Gen Z

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z

Sprout Social

SEPTEMBER 23, 2024

Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. According to The 2023 State of Social Media Report , 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success. trillion annually.

Transform

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. And positive online buzz has premium payoffs.

Gen Z

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Transform

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. billion visits in 2023, making it one of the most popular websites in the world. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketers

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  We’re hoping to bring this feature to LinkedIn profiles, too — keep an eye on our  product roadmap  to stay in the loop!)

Analytics

The CMO Survey

APRIL 1, 2025

improvement in sales productivity (up from 5.1% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. social media spending within a year (actual: 11.3%) Spring 2023 projections anticipated 20.3% in Spring 2024) 8.5%

Transform

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts.

Gen Z

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. 82% are increasing their investment in the channel (a striking increase from 58% in 2023). “Expanding our product line became really important,” Ross said. “Is it scalable?

Direct Mail

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Transform

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Calculating a budget based on an industry average only gets you so far.

Event Marketing

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict?

Law

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. The thing that excites me the most is its product recommendation capabilities. Pricing : Not listed.

Price