Martech

FEBRUARY 21, 2025

Repurpose organic content from your brands own feed. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Your best audience is the one already engaging with your brand. Share a real customer unboxing.

Gen Z 90

Gen Z Advertisers Advertising CRM 90

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 million by 2030, expanding at a CAGR of 13.4% during the forecast period, 2022–2030. In the news. billion and Microsoft bought LinkedIn a year later for $26.2

Transform 226

Transform Education Price eBook 226

Set Up

SEPTEMBER 10, 2024

Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. And trust creates Brand loyalty.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

NOVEMBER 20, 2024

In fact, the number of marketers who use AI in their roles has jumped from 21% to 74% year over year , with more than 74% believing most people will use AI in the workplace by 2030. To humanize this section, I’d embed actual social media posts from brands my audience admires and explain why they were successful. But why exactly?

User-Generated 136

User-Generated Thought Leadership Branding Management 136

Hubspot Marketing

FEBRUARY 3, 2025

From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 66

Gen Z Fashion Food Marketers 66

Hubspot Marketing

APRIL 29, 2025

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. An AI agent goes beyond basic automation by adapting and responding to tasks without human prompting.

Price 111

Price CMO Marketers Marketing 111

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The short answer is yes.

Branding 136

Branding Fashion Gen Z User-Generated 136

Businesses Grow

MAY 11, 2023

But there is one segment I’ve avoided, and always will — luxury brand marketing. The dynamics, language, and culture of luxury brand marketing is so far beyond my life, perhaps my understanding, that I don’t think I could be effective in that world. This discussion will make your head spin. Let’s go!

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Marketing Insider Group

NOVEMBER 22, 2021

From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. Brands must focus on understanding the customer’s perspective and solving the problems they experience.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Hubspot Marketing

SEPTEMBER 19, 2022

Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. When brands act for the good of society and the planet, they’re being socially responsible. How can brands be socially responsible?

Branding 101

Branding Energy Finance Food 101

illumin

APRIL 23, 2024

When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Apple – Mother Nature (2030 status) Apple promises to make each of its products carbon-neutral by 2023. Most brands recognize that we are past the point of raising awareness.

Entertainment 111

Entertainment Advertisers Advertising Education 111

Marketing Insider Group

DECEMBER 9, 2024

Theyre not only seeking brands prioritizing eco-friendly business practices but also going out of their way to support these companies. In reality, delivering on your brands eco-friendly promises isnt incredibly difficult. It reflects your brands value proposition, mission, and vision.

Shoppers 52

Shoppers Manufacturing PR Marketers 52

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. Brands that admit their faults, values and practices are more likely to be perceived as authentic.

Gen Z 133

Gen Z Law Marketers Marketing 133

Litmus

MARCH 2, 2021

study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences. In the same study, respondents also listed the exact same top three personalization strategies that are most likely to decrease their loyalty to a brand. Marketing email.

Branding 74

Branding Customer Journey Retail B2C 74

Econsultancy

MAY 3, 2022

It’s no wonder that so many brands champion ethical or green products and services in their marketing. The GoTo Group has set a target to achieve ‘Three Zeros’ on our platform by 2030, including Zero Emissions, Zero Barriers and Zero Waste.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Litmus

MARCH 2, 2021

study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers.

Branding 72

Branding Customer Journey Retail B2C 72

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment.

Advertisers 134

Advertisers Advertising Transform User-Generated 134

Marketing Insider Group

OCTOBER 11, 2021

We’ve discussed how it can enhance positive brand awareness online previously. An extensive new Korn Ferry report finds that by 2030, more than 85 million jobs could go unfilled because there aren’t enough skilled people to take them. Employer branding content , like photos of fun events, interviews, etc.,

Food 138

Food Place Branding Product 138

Hubspot Marketing

MARCH 20, 2023

dollars and is expected to grow twentyfold by 2030, up to almost 2 trillion U.S. 48% of respondents stated they would interact with AI more frequently if it made their customer experience with a brand more seamless, consistent, and convenient. Image Source 2.

Marketers 135

Marketers Marketing Global Marketing Advertisers 135

Welcome Software

MARCH 11, 2025

In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ". Here are a few examples of agents working together for specific tasks: Brand compliance agent : Evaluate content against a set of compliance guidelines + surface the results and recommendations to the user.

Transform 52

Transform User-Generated CMO Marketers 52

Hubspot Marketing

JANUARY 1, 2024

in 2023, a number that’s poised to 5x in 2030. They'll Have to Address AI’s Brand Problem The portraits of tech-noir dystopias where humans are knowingly (but often unknowingly) in service to a threatening technological force aren’t doing anyone any favors. Source: Google Trends, six-month rolling average He’s onto something.

Entertainment 132

Entertainment Price Product Branding 132

Hubspot Marketing

MAY 23, 2023

million by 2030. Channel Optimization There are many channels to consider when marketing your brand, product, or service. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million, and it's expected to grow to $14,180.6

Food 142

Food Marketers Marketing CRM 142

Backlinko

JANUARY 8, 2024

Turns out, it’s an over 23 billion dollar industry as of 2023 , but this growth is projected to increase to over 100 billion before 2030. billion 2030* 131.13 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. billion 2024* 30.03 billion 2025* 38.36

Entertainment 121

Entertainment User-Generated Affiliate Marketing Advertisers 121

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Marketing to the 50+ crowd presents a booming opportunity for brands that acknowledge the target’s individuality, intelligence and evolving needs.

Health 129

Health Marketers Marketing User-Generated 129

Marketing Insider Group

AUGUST 5, 2020

By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Conversely, many online retailers and digital brands have thrived. But brands must adjust their marketing strategy to take advantage of this increased digitalization. More and more brands are jumping onto this trend.

Millennials 141

Millennials Gen Z Retail Marketers 141

Marketing Insider Group

JANUARY 9, 2023

As explained by Matter Made , demand generation ratchets up feelings of need for a brand, item, experience, etc. until 2030 , that demand wasn’t always so strong. until 2030 , that demand wasn’t always so strong. Then, big beverage brands changed everything. That way, those people will be introduced to your brand.

Whitepaper 117

Whitepaper User-Generated Customer Acquisition Shoppers 117

Neil Patel

DECEMBER 23, 2021

According to Morgan Stanley, the multinational investment bank, NFTs have the potential to become a $56 billion market by 2030. Branding in The Metaverse. As the metaverse grows, so too will branding and advertising opportunities. This is especially true for brands that don’t sell apparel, art, or other things easy to digitize.

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. You maintain more consistent branding. Customers have more power than ever and want to educate themselves on brands, products, and services on their own terms. Automated marketing has been exploding across industries in recent years.

Real Estate 126

Real Estate CRM Inbound Marketing Marketers 126

Martech

DECEMBER 22, 2023

If I could go back in time, the one piece of advice I would give these brands would be to prioritize people over systems or software. through 2030. While there may be different use cases specific to your brand, the first question to ask in every situation is, “Why haven’t we been able to do this before?”

Energy 109

Energy Management Customer Place 109

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. billion) by 2030. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. The law takes effect in late 2025.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Businesses Grow

MAY 1, 2023

BUT I didn’t really ever consider a brand story being a text between friends. Alex Ledesma provided an update on how brands are beginning to use Web3 and NFTs to unleash new customer value and premium programs that lead to loyalty and new revenue opportunities. Humans will focus on insights and personal brand building.

Gen Z 130

Gen Z Marketers Marketing CMO 130

Rock Content

AUGUST 2, 2023

Billion by 2030 with a compound annual growth rate (CAGR) of 21.2% during 2022-2030. Email Marketing From increasing brand awareness to building customer relationships, email marketing is a cost-effective way to grow your business. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36

Transform 98

Transform Marketers Marketing Marketing Automation Platform 98

SmartBrief - Marketing

FEBRUARY 8, 2024

This integration enables brands to build cohesive storytelling experiences that flow smoothly across various channels. DOOH amplifies these brand messages, ensuring consistency and engagement across all consumer touchpoints and enhancing the impact and recall of campaigns.

Transform 115

Transform Energy Advertisers Advertising 115

Marketing Insider Group

OCTOBER 9, 2013

By 2030, 5 billion people – nearly two thirds of global population – could be middle class. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Moreover, we tend to buy from the brands we know. Employees frequently change roles, resulting in an unstable buying committee.

Marketers 115

Marketers Marketing CRM Digital Marketing 115

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI-driven marketing is set to drive 45% of the total global economy by 2030. Social media has made brands more susceptible to scrutiny than ever before.

Marketers 142

Marketers Marketing Manufacturing Market Trends 142

Martech

APRIL 18, 2024

Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.

Advertisers 115

Advertisers Advertising Finance Marketers 115