SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Transform 136

Transform Pharmaceutical Manufacturing Health 136

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. The market research benefits of listening extend well-beyond demographic information. Mental health is health. ??. Using social listening to assess audience fit.

Branding 136

Branding Health Transform Advertisers 136

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Health 131

Health Industry Insights Branding Market Research 131

Sprout Social

OCTOBER 18, 2023

Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned. Then, dig in further. What did they post about?

Health 144

Health Manufacturing Thought Leadership Product 144

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 133

Non-Profit Health Finance Social Media Marketing 133

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. These surveys are designed to gauge overall brand health and perception with specific audiences. Evaluating brand health—why traditional survey methods are not enough. You get romanced by charts, figures and juicy audience insights.

Branding 115

Branding Health Social Media Marketing Product 115

Calvyn Lee Blog

DECEMBER 4, 2023

For the pet store, examine analytics to find the highest-converting campaigns and channels currently driving revenue and traffic. Study Competitors’ Marketing Research how leading competitors market their businesses. Continue including better-performing assets while modifying or eliminating poorer-performing ones.

Marketing Plan 130

Marketing Plan eCommerce Marketing Food 130

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

MARCH 31, 2020

Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool , a native video player , and the ability to run Pinterest ads if you choose — making the platform ideal for marketers. To market to your target audience, you should create a Pinterest business account.

Marketing 144

Marketing Marketers User-Generated Analytics 144

Hubspot Marketing

MAY 30, 2023

AI Applications in Marketing Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

Real Estate 125

Real Estate Manufacturing Transform Finance 125

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 127

Price Market Segmentation SEO Market Research 127

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity.

Marketing Strategy 139

Marketing Strategy Manufacturing PR Marketing 139

Hubspot Marketing

APRIL 5, 2023

Marketing attribution makes it easier to understand which marketing strategies help grow the business. Keep in mind, attribution reporting also helps stakeholders in your organization see how marketing efforts impact business goals. Marketing analytics and tactics can be complex, and this strategy can simplify this information.

User-Generated 145

User-Generated Marketing Analytics Customer Journey 145

Sprout Social

NOVEMBER 15, 2021

Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Market research tools. Market research , of course. Reporting and analytics resources. Google Analytics Academy. Design and creative resources.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box. A single negative customer experience can turn into a full-blown crisis if not addressed appropriately.

Marketing Strategy 138

Marketing Strategy Thought Leadership Transform PR 138

Sprout Social

FEBRUARY 29, 2024

This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. This enables businesses to create more effective and targeted marketing strategies for diverse international audiences.

Transform 143

Transform User-Generated Analytics Market Trends 143

Vertical Response

OCTOBER 2, 2023

One of the most effective methods is to conduct market research. For example, if you’re creating content for a health and wellness website, your target audience might be young adults between the ages of 18 and 35 who are interested in fitness, healthy eating, and mental health.

Health 105

Health User-Generated Promotion Analytics 105

Sprout Social

JANUARY 29, 2024

For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time. Identify the channels used by your market segment Where is your reputation being forged online?

Management 134

Management Shipping Health Market Research 134

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. A detailed guide and use of analytics can streamline this launch process.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Content Marketing Institute

OCTOBER 4, 2018

82% prefer to read article based on data rather than writer’s opinion, @SurveyMonkey #research. Too often marketers think of data only in terms of analytics – prescriptive and descriptive data to understand how well content is performing or to inform their content planning. And four out of five U.S. Click To Tweet.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. A nonprofit PR firm will work with organizations in industries such as health, medical, or charity. An important quality of any marketing or public relations agency is to be able to track ROI. Public affairs public relations.

PR 143

PR Communications Price Management 143

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. A consolidated social media strategy also helps improve your company’s analytics and data. At the same time, it reduces costs. View this post on Instagram.

Finance 145

Finance Food PR Management 145

Rock Content

FEBRUARY 16, 2024

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Google Analytics).

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hootsuite

JULY 17, 2023

Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Still, marketers know you need data and results to back up your performance.

Price 93

Price Social Media Marketing eCommerce CRM 93

Rock Content

DECEMBER 16, 2023

Instead, modern businesses will need to leverage detailed data, feedback, and market research to gain insight into a target audience’s unique needs and preferences. SaaS AI tools and emerging analytics technology will play pivotal roles in this shift, allowing brands to customize content experiences in effective new ways.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Content Marketing Institute

JULY 24, 2018

Courtney Cox Wakefield , manager, digital marketing, Children’s Health. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. 100,000: Hire a data geek, someone who lives and breathes analytics and data visualization to join our team. courtewakefield Click To Tweet. Seek answers.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Neil Patel

FEBRUARY 13, 2023

This knowledge can help drive marketing efforts in the right direction by increasing: Brand awareness Business growth opportunities Potential leads Business health For an example of trends you should concentrate on, let’s look at digital vs. in-person buying habits: Long gone are the days when people buy most products in physical stores.

B2C 98

B2C Marketing Marketers Price 98

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. They handle content creation, ad management, audience engagement, and analytics to drive growth and increase customer engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Analytics 52

Rock Content

JULY 21, 2020

Other interesting sources are: Statista ; Kaggle ; Pew Research ; Google Trends Data Score ; US Census Data for Social, Economic, and Health Research. Ipsos is a global marketing research agency that counts on an enormous volume of data related to the behavior of the internet user. Source: [link].

User-Generated 72

User-Generated Promotion Health Global Marketing 72

InTouch Marketing

JANUARY 31, 2024

Digital marketing strategies should be continually refined based on analytics, customer feedback and emerging trends to ensure a brand's sustained success in the digital realm. Niche marketing involves understanding the specific desires and challenges of the target audience and crafting highly relevant and personalized messaging.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Sachs Marketing Group

NOVEMBER 10, 2023

An ecommerce site selling fitness equipment, for example, could use an infographic to illustrate the health benefits of regular exercise using their products, providing valuable content that customers are likely to share. Plan Your Content Types : Based on your goals and audience research, decide on the types of content you will create.

eCommerce 52

eCommerce Entertainment User-Generated Shoppers 52

Welcome Software

OCTOBER 9, 2024

For example, a fitness brand might target health-conscious individuals with active lifestyles and a strong interest in personal wellness. Data integration and management Siloed data sources : Many organizations struggle with integrating data from various sources (CRM, website analytics, social media, etc.)

Market Segmentation 52

Market Segmentation Marketing Marketers Law 52

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Image Source. Healthcare Data. HealthData.gov – The U.S.

Health 145

Health Entertainment Finance User-Generated 145

Content Marketing Institute

APRIL 10, 2018

Lenay Ruhl, marketing specialist, Track5Media, says: I wrote a drafted brand persona first based on my assumed stereotypes – visitors to a trucking job board are middle-age men who have or are looking to get their CDL. I then went into our Google Analytics account to prove what assumptions were accurate and which were not.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. Target market research. It’s a different skill set.

Branding 145

Branding Transform Customer Acquisition Customer 145