Martech

DECEMBER 26, 2024

. “2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer 124

Customer Direct Mail Transform Health 124

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?

Branding 129

Branding Marketing Marketers Communications 129

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

DECEMBER 19, 2023

Because marketing, at its essence, is about identifying and creating markets for whatever it is you’re selling. That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust.

Transform 130

Transform B2C Whitepaper Marketing 130

Adobe Experience Cloud Blog

MARCH 9, 2015

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival.

PR 132

PR Thought Leadership B2C Food 132

Martech

SEPTEMBER 26, 2022

What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. However, these techniques must do more than build an organization’s brand and amplify its message.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Hubspot Marketing

MARCH 3, 2025

Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Search Engine Land

DECEMBER 21, 2023

Because marketing, at its essence, is about identifying and creating markets for whatever you’re selling. That’s a lot of people in a market with many big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust.

Transform 98

Transform B2C Whitepaper Marketing 98

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? One of those companies was Driscoll’s, the “only the finest berries” brand. Crowdsourcing the most important metric in marketing .

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Martech

JUNE 26, 2024

Creating brand awareness and pipeline: Goldcast.io was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. The three main focuses I would work on would be our customer team getting all that information out to customer marketers and CSMs,” she said.

eBook 112

eBook Event Marketing User-Generated B2C 112

Content Marketing Institute

JANUARY 14, 2019

The buyer loses interest in you but is still aware of your brand. Whoops – the buyer just jumped backward a step in your marketing lifecycle chart. So, why a marketing lifecycle? Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Aware of your brand. High-quality SEO blogs.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. While the overall influencer marketing industry was pegged at ~$9.7B Audio SEO. Source: Oktopost.

Direct Mail 122

Direct Mail Gen Z Fashion Manufacturing 122

The CMO Survey

APRIL 19, 2019

Marketing leaders reported how their growth dollars were allocated among four key areas over the last year: market penetration, product/service development, market development, and diversification (shown in the Product-Market Growth Matrix below). Marketers spent on average 55.1% on diversification.

CMO 100

CMO Transform Analytics Marketing 100

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Econsultancy

DECEMBER 2, 2021

With the Covid-19 pandemic leading to greater digitisation in many industries, there are now more brand touchpoints than ever before, and consumer behaviour is increasingly fractured as a result. Of course, investing in a CDP is no silver bullet – brands need to have a data strategy in place to start with.

Management 98

Management Customer Retail eCommerce 98

Buffer Marketing

FEBRUARY 28, 2024

High engagement rates indicate a loyal and active audience, which can be more valuable to brands, allowing you to charge more even with a smaller following. Content quality and production costs : Higher quality content that requires more time, effort, and resources to produce justifies higher pricing.

Price 126

Price B2C Energy Product 126

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Marketing/B2B Solutions. Productized marketing services and other business support services can be a wallet saver for companies who need a modest amount of help in a few areas.

Product 141

Product Price Copywriting B2C 141

The Marketing Journal

SEPTEMBER 6, 2021

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” They’ve been taught the best (aka: “the most well known”) brand wins. […]. Did you know it’s possible to be in a cult and not know it?

Branding 52

Branding Marketing Marketers Market Research 52

Content Marketing Institute

AUGUST 21, 2018

In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). You can follow each and every digital interaction they have with your brand. Morgan Molnar , product marketing manager, SurveyMonkey. CMWorld Click To Tweet. Be optimizing.

Analytics 110

Analytics Copywriting B2C Education 110

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

Marketing Insider Group

SEPTEMBER 16, 2019

At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey. The options are many, and that means the content assets created from the research will also be many.

B2C 96

B2C Content Marketing Customer Product 96

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. However, this places opens ahead of brand trust.”. Email marketing is undergoing a massive de-siloing.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C).

B2C 84

B2C Marketing Marketers Price 84

Martech

OCTOBER 13, 2023

It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. All these digital features have now come to out-of-home.”

CMO 124

CMO Advertisers Advertising Retail 124

Duct Tape Marketing

SEPTEMBER 30, 2022

Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio.

CMO 93

CMO PR Marketing Marketers 93

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. Studies have found that up to 76% of customers are more likely to purchase from brands that personalize. There’s more to social media marketing than setting up a brand account and posting ads, though.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

JULY 11, 2022

“Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. He cited an internal study of over 5,000 consumers that found that 68% of them don’t believe brands care about their needs.

Customer Journey 122

Customer Journey Customer CRM Management 122

Martech

AUGUST 24, 2023

Because Rokt’s machine learning improves over time, the company looks for enterprise businesses for future partnerships, or for companies with a high volume of transactions, said Jon Humphrey, VP of solutions and product marketing for Rokt. Lyft also has out-of-home ads on bike sharing stations in four markets. Measurement.

Real Estate 98

Real Estate Retail eCommerce Advertisers 98

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. Yet the amount of information marketers and brands use is limited.

Entertainment 116

Entertainment Transform Law Analytics 116

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? Competitive research.

SEO 60

SEO Whitepaper B2C User-Generated 60

On24- CMO Confessions

JANUARY 28, 2021

In today’s episode, Dan and Cheri Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, developing consumer empathy during the pandemic and B2C marketing trends that we might see in B2B. Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

On24- CMO Confessions

JUNE 3, 2021

A DIY Marketing Degree. The Challenge of Marketing to Marketers. Bridging the Marketing and Sales Divide. Bringing B2C to B2B. At some point they were like, “Dude, we’re transferring you over to the marketing department.” I love brands. Bringing B2C to B2B. I love messaging.

CMO 52

CMO B2C Manufacturing Law 52