Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 134

B2C Whitepaper CRM Marketing Automation Platform 134

Neil Patel

AUGUST 25, 2020

Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page. They use what they already know and what they learn about your target market to develop high-yield campaigns. Set clear goals and communicate your expectations. Choose one point of contact.

B2C 136

B2C eCommerce Communications Digital Marketing 136

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand. Any customer-facing materials, really.

Branding 129

Branding B2C Promotion Thought Leadership 129

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

This set the stage for the expert panel of interactive marketers which featured speakers from B2B heavy hitters HP, Intel, and SAP; three companies known for being forward thinking utilizing their thought leadership to set the standard for other marketers. First up was Scott Anderson, Vice President of Customer Communications at HP.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Lusha

JULY 21, 2024

Optimize Resource Allocation: By optimizing resource allocation, you can allocate your sales and marketing resources more effectively, saving time on leads that are likely to convert. Shorten Sales Cycles: Nurturing MQLs with targeted content and personalized communication can accelerate their decision-making process.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Customer Loyalty.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Martech

APRIL 14, 2025

This data opens up numerous opportunities for personalization, predictive maintenance and targeted marketing efforts. Collecting data, like how often consumers use their dishwashers or what settings they prefer, lets brands tailor marketing campaigns and product recommendations.

Energy 80

Energy Manufacturing Marketers Marketing 80

Sprout Social

APRIL 23, 2024

Instead of just looking at the sheer market size of other businesses, competitor positioning enables you to assess how different brands are messaging their products, i.e. how they communicate their uniqueness and attain their customer base. These factors will also differ substantially depending on whether you’re a B2B or B2C company.

Price 129

Price Transform Logistics Marketers 129

Marketing Insider Group

OCTOBER 1, 2019

The only way to win the marketing game is to win the hearts and minds of your target audience. Appealing to their minds is the easy part – crafting a logical argument about what your product and service can do for them should form the basis of your marketing communications. Promote Scarcity and FOMO.

Real Estate 111

Real Estate Shoppers B2C Marketers 111

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” B2B or B2C, luxury or non-luxury — not required.

Branding 138

Branding Fashion Gen Z B2C 138

Customers.ai

NOVEMBER 14, 2023

It ensures email communications are tailored to individuals who are already familiar with the brand. By honing in on this connection, marketers can deliver content that genuinely speaks to the interests and needs of their audience, ultimately fostering stronger relationships and driving better email performance. Customers.ai

User-Generated 122

User-Generated Health B2C Analytics 122

SocialPilot

FEBRUARY 6, 2025

Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements. Start now !

Real Estate 66

Real Estate Customer Food User-Generated 66

Marketing Insider Group

FEBRUARY 1, 2021

Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Source: SuperOffice. at the right time.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Duct Tape Marketing

SEPTEMBER 26, 2014

After you have provided value and some time has passed, it is time to ask your contact for an introduction to your target. Keep the communication within the previous email stream, and send a simple two-sentence email; One sentence on your company, and what you are looking for. Email 2: The Ask.

Target Market 74

Target Market B2C Email Marketing Communications 74

Customers.ai

JANUARY 3, 2024

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Let’s dive in.

CRM 99

CRM Direct Mail Customer Journey Marketers 99

Lusha

NOVEMBER 11, 2024

Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C. Choose a platform that offers the features and functions that best support your sales and marketing strategies.

CRM 52

CRM Price User-Generated Management 52

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. One of the most overlooked sources of leads for any business is the pool of non-competing businesses that serve the same target market. Key marketing strategy (I use what I call the Marketing Hourglass to put this together).

Non-Profit 70

Non-Profit B2C Customer loyalty Marketers 70

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Social media is a relatively inexpensive way to find your target market compared to traditional advertising and print media. photo credit: Moz.

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. With our free digital marketing plan template. Béis : Paid Ad.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Naturally, I’m a huge fan of Slack for direct sharing and company-wide communication channels. TweetsFromPawan Click To Tweet.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Study Your Target Audience. Another factor to help you decide where to spend your marketing budget and resources is your target audience. Social media marketing is best for: Relationship building.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Unbounce

APRIL 23, 2019

We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. Every time you put out an article, it’s an opportunity for someone new to visit your site, discover your brand, and opt in for more communications.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Duct Tape Marketing

OCTOBER 26, 2017

Which means as marketers, we should be thinking about how to leverage this channel. These aren’t even B2C companies – they’re selling software platforms! Think inexpensive but highly targeted marketing – that’s a win. Targeted Audiences. Inexpensive. “So About the Author.

Advertisers 61

Advertisers Advertising B2C Price 61

Rock Content

DECEMBER 13, 2023

Tailoring marketing based on segmentation can be the driving force behind 2024 B2B strategies. What are the benefits of market segmentation in B2B? Targeting the right buyer is critical for both B2C and B2B advertising. Segmentation also allows for the best use of your marketing resources.

Advertisers 52

Advertisers Advertising B2C Target Market 52

Buffer Marketing

AUGUST 23, 2023

If you don’t, fear not; we have guides to defining your target market and creating marketing personas ). While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too.

B2C 98

B2C Fashion Social Media Marketing Thought Leadership 98

Set Up

SEPTEMBER 19, 2023

This includes new types of digital design and digital printing capabilities, unique identifiers, and other intelligent components that enable better product tracking, quality control, and real-time communication with consumers. We recognize that we’re marketing to people, not companies. 4 - Communicate Brand Values.

Transform 59

Transform B2C Food Direct Mail 59

Businesses Grow

JULY 31, 2023

AI coupled with company-specific data and context has enabled consumer insights at the most granular level, allowing B2C lever personalization through targeted marketing and sales offerings. Winning B2B companies go beyond account-based marketing and disproportionately use hyper-personalization in their outreach.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

Orbit Media Studios

MAY 24, 2023

It’s ideal to do detailed interviews with actual humans in your target market. Public Relations: Hiring a PR agency can help the organization gain media coverage and manage communications with various stakeholders. We’ve focused on a B2B buyer persona, but AI could also help you understand B2C potential customers.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Duct Tape Marketing

MARCH 14, 2024

That may be easier for those two people to communicate that way, but it's not good for the customer. (06:26): We're going to study how to narrow our target market focus. What random acts of marketing do you need and not have a proven process, that's a red flag. It's actually how you keep your customers. Find them online.

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

Contently B2C

AUGUST 22, 2016

“What we do is think of our news agenda for stories that are topical—anything that relates to an announcement that we’re making in the region or a campaign that’s launching,” said Miriam Farshoukh, the public affairs and communications manager for Journey in the Middle East. “We ” The power of perception.

PR 52

PR Health Communications Branding 52

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. Email marketing remains an underutilized communication channel for many businesses. Brand building.

Customer Acquisition 144

Customer Acquisition PR Shipping B2C 144

Hubspot Marketing

DECEMBER 13, 2023

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Customers become expensive to acquire and difficult to retain through email marketing. However, there are still clear benefits of email marketing for hotels. Embrace storytelling.

Email Marketing 108

Email Marketing Marketers Marketing Customer Acquisition 108

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris. These are a few of my key take-aways.

Telemarketing 74

Telemarketing B2C Customer loyalty Marketing Mix 74

Search Engine Land

MAY 30, 2023

Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts. These days, marketing, acquisition and sales aren’t as simple as building a website, pushing it live and watching the money roll in. YouTube is a crucial and valuable part of the marketing mix.

Branding 95

Branding Gen Z Transform Education 95

Unbounce

AUGUST 13, 2024

The one thing you need to do before building out a lead generation strategy Tactics aside, there’s one thing in particular you need to do before diving into all of the execution and implementation: Define your target market and target buyer. And no, “we target everyone” isn’t the right answer here.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52