Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.

Gen Z 134

Gen Z Pharmaceutical Customer Acquisition Marketing 134

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Trying to assess the health of your brand or a competing brand? Who’s running ads related to your business?

Market Research 111

Market Research Gen Z Price B2C 111

Backlinko

JUNE 4, 2024

Pharmacy and health 35.3% billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Household supplies 40.9%

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Martech

AUGUST 31, 2021

“We started off as a B2C product,” she said, “trying to help people who moved to new places integrate into a new culture, a new city – and we were really about people needing to meet in person; community was about being face-to-face.” ” COVID-19, of course, changed everything. Social media falls short.

Gen Z 122

Gen Z CRM Marketing Marketers 122

Sprout Social

JUNE 27, 2023

Every generation will have its own social media platform. For my generation, Millennials, the majority of us will be primarily on Instagram. My parents are on Facebook, Gen Z is on TikTok. I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C.

Logistics 101

Logistics Gen Z Management Millennials 101

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five infographic ideas for explaining the basics of mental health and how to cope with stress.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). A further 7.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. There you can check your Site Health score—this is like a grade for your website’s overall SEO health.

PR 113

PR Customer loyalty User-Generated SEO 113