Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing

Martech

AUGUST 8, 2024

The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. Enable the Position-Less Marketer. Automate high-performing campaigns. Personalize experiences at scale.

Shoppers

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). To create your integrated market research process, you must first define the goals you want to support.

Market Research

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding

Use Insider

NOVEMBER 29, 2024

The marketing industry moves fast. So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Topics include: Will AI take over marketing?

Millennials

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? The rules are simple: Each interviewee answers a question from the previous master of marketing.

Transform

Martech

JULY 25, 2025

AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems.

Branding

Martech

AUGUST 21, 2024

If your brand were a real human, it would be time to consult a shrink. Surely, that is not how your brand management team designed the brand personality. Marketing – seducing: “Let me share five exciting reasons why this product will change your life! .” Their CMO owns marketing, sales and support.

Customer

Buffer Marketing

MARCH 19, 2025

I learned firsthand from trial and error, insightful conversations with established LinkedIn creators, and in-depth discussions with brand experts and influencer marketing agency pros. " Don't stretch your numbers — brands have tools (like Creator Match's Chrome extension ) to quickly verify your stats anyway.

Branding

Lynton Web

DECEMBER 16, 2024

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). While they both solve multi-brand management problems, they take fundamentally different approaches. Here's what makes Business Units particularly powerful for companies like this.

Branding

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. See Who Is On Your Site Right Now!

eCommerce

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on.

SEO

Hubspot Marketing

DECEMBER 27, 2024

Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing. (Oh, But marketing thrives on standing out, which demands taking chances.

Fashion

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Gen Z

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Brand strategy The thing you should probably nail before firing up a PowerPoint deck titled “Q3 TikTok Plan.”

Branding

Businesses Grow

JUNE 9, 2025

So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! In this era of consumer-driven narratives, can companies still exert control over their brand message? One brand manager said to me: “I know we need consumers to carry our message. Here are five ideas.

Branding

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform

Hubspot Marketing

AUGUST 12, 2024

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. To find out how CH Distillery markets a liqueur that’s only reliably available to 2.7 million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago.

Marketers

Martech

JUNE 10, 2025

When large language models misrepresent your position, misquote brand facts or cite a competitor’s assets above your own, you lose influence before a human even visits your site. And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. AI optimization.

Transform

Search Engine Land

AUGUST 8, 2024

The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. Enable the Position-Less Marketer. Automate high-performing campaigns. Personalize experiences at scale.

Shoppers

SocialPilot

JANUARY 8, 2025

The plan misses some advanced features needed for large-scale client management. With three team members included, different location managers can coordinate social media efforts while maintaining brand consistency. Marketers and businesses often have different and growing needs that Zoho Social may not fully meet.

Price

SocialPilot

JULY 16, 2025

Whether you’re an entrepreneur explaining your journey or a brand launching a new feature, carousel ads or posts help you build an engaging narrative that unfolds slide by slide. Break Down a Marketing Strategy Complex strategies can overwhelm your audience if dumped in a single post. Use alt text or image descriptions when possible.

Thought Leadership

SocialPilot

DECEMBER 16, 2024

The plan also provides other important features, such as customizable links to help manage partnerships and collaborations. With the brand management tool, you can have consistent messaging across multiple platforms. You can also use the brand collaborative feature to enable real-time feedback and post approvals.

Price

SocialPilot

JULY 4, 2025

Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. Source But the truth is that mere guesswork would not help grow your brand here. How LinkedIn Analytics Drives Better Marketing Decisions Have you ever tried throwing darts in the dark?

Analytics

Martech

MAY 28, 2025

Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. OCR will speed search for marketing and other users. When those inputs change, I would only have to change the inputs in my workflow , not in all the DAM assets for that brand what a time saver!

Transform

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

Price

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Gaps Torres has similar privacy-first challenges in developing her companys brand purpose.

CMO

Neil Patel

JUNE 2, 2025

In fact, 78% of event organizers state that in-person events are their most lucrative marketing channel. Getting other brands and organizations to sponsor your event can help boost your event’s budget and introduce your event to their audiences. Look for the company’s sponsorships manager, brand manager, or marketing manager.

Food

The Drum

JUNE 24, 2025

A new wave of AI-native, collaborative and open-source platforms is changing how marketers and creatives build, test and launch brand content. Where legacy platforms such as Adobe still hold significant market share (especially in large enterprise settings), challengers are gaining ground fast. Read more here

Brand Management

SocialPilot

JULY 14, 2025

These shifts leave many marketers unsure: Which hashtags still work? For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. LinkedIn has changed.

Real Estate

Sprout Social

MAY 6, 2025

Social media monitoring looks at one facet of the conversation, while brand monitoring software scans social and non-social channels instantly, so you stay in the know without needing to invest much time and effort. What should you monitor for your brand?

Branding

Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

Communications

The Drum

JUNE 4, 2025

“Birds Eye were known for being the leaders in frozen food, but we saw there was a real untapped opportunity among pre-family 18 to 35-year-olds,” explains Charlotte Vause Cross, brand manager of Chicken Shop at Birds Eye. That younger group is into fast, flavourful food, but frozen just wasn’t part of their consideration set."

Food

SocialPilot

FEBRUARY 18, 2025

SocialPilot Reviews Best Review Generation Tool For: Marketing Agencies, SMBs, Multi-Location Businesses Star Rating: 4.5/5 SocialPilot Pricing Choose the plan that best suits your needs: Starter Plan: Free for one brand, offering essential features to help you get started. Customer Support Quality 4.8 Customer Support Quality 4.8

User-Generated

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Which marketing initiatives led to actual revenue? No visibility into follow-ups, conversions, or outcomes? How quickly?

Management

Search Engine Land

JULY 17, 2024

Effective crisis communication strategies include being prepared for online reputation management, aggressively addressing negative content and replacing it with positive information. Dig deeper: A 3-phased approach to proactive online reputation management Get the daily newsletter search marketers rely on.

Branding