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How should brands connect to consumer communities?

Businesses Grow

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 110
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Post Performance Report: Bold brands delivering social ROI

Sprout Social

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 108
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 124
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Pepsi skips the names and goes all in on food with ‘Share a Pepsi’ campaign

The Drum

Limited-edition packaging swaps first names for burgers, tacos and wings as Pepsi doubles down on its Food Deserves Pepsi platform. Pepsi has launched a summer campaign that shifts the focus from names to food pairings, as it continues to build its positioning around meal occasions. Read more here

Food 81
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Why Unrealistic Online Sales Expectations Are Holding Food Brands Back

Power Digital Marketing

Many food and beverage brands enter the brick-and-mortar space with high expectations to maintain direct-to-consumer (DTC) sales, only to find that their results dont align with projections. Brands that focus on longer-term performance evaluation and omnichannel impact will be better positioned for success.

Food 52
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25 Aussie TikTok creators brands should know in 2025

Sprout Social

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. He has a significant following across TikTok and Instagram and was even crowned TikTok Australia’s Food Creator of the Year in 2024. You’re not alone.

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What Are Brand Identity Elements?

Hubspot Marketing

Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Brand Identity Elements 1.

Branding 107