Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 106

Branding Health Transform Analytics 106

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketers Marketing Price 145

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 137

Market Research Price Marketers Marketing 137

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketers Marketing 145

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Welcome Software

SEPTEMBER 4, 2024

You can use these features and capabilities to understand macroeconomic trends and position your brand for future success by uncovering hidden potential in your organization. Hidden potential : Finally, AI’s capabilities continue to evolve and machine learning (ML) algorithms become smarter over time.

Market Research 59

Market Research Marketers Marketing Market Trends 59

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. Creating content that resonates with the audience is a significant challenge for many marketers.

Market Research 142

Market Research Gen Z Key Performance Indicator Millennials 142

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

Market Research 125

Market Research Content Marketing Marketers Marketing 125

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 110

Market Research Non-Profit Transform Marketers 110

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest? Content alerts.

Market Research 128

Market Research Content Marketing Analytics SEO 128

Martech

MARCH 13, 2024

Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers.

Market Research 126

Market Research Customer Marketers Marketing 126

Businesses Grow

NOVEMBER 25, 2024

Don’t be afraid to inject some humor and personality into your brand voice! Takeaway : For Millennial audiences, showcase your brand’s values consistently. Takeaway : For Boomer audiences, emphasize your brand’s integrity and expertise. Authenticity Balancers: They value realness, but with a professional edge.

Gen Z 126

Gen Z Millennials Entertainment Market Research 126

Adobe Experience Cloud Blog

APRIL 29, 2020

Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. I have broken down three data-backed link building tactics that have proven continuously to grow brand authority. . For marketing blogs, it’s Marketo , G2 , and SEMrush.

Branding 174

Branding PR Thought Leadership SEO 174

SmartBrief - Marketing

JANUARY 13, 2025

In fact, 95% of business leaders agree that they must rely more heavily on social data to inform decisions outside marketing. The insights executives can glean from social dont just make a brand they make a business. Brand resonance Its one thing to get your brand or product in front of people.

Health 118

Health Customer Acquisition Education Market Research 118

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Competitive analysis also is a way to carve out your own market niche/positioning.

PR 131

PR Marketers Marketing Industry Insights 131

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Start with comprehensive market research to understand your audience’s behaviors, preferences and needs.

Key Performance Indicator 129

Key Performance Indicator Analytics CRM Retail 129

Orbit Media Studios

JANUARY 22, 2025

In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. Well show you how to use an AI chatbot to compare your brand to your competitors. Im giving you a Semrush Keyword Gap report, which compares the keyword rankings of your brand to three competitors. Is it on brand?

Branding 65

Branding SEO Whitepaper CMO 65

Martech

OCTOBER 18, 2024

Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one. Branding : A branding guide, including company colors and logo, ensures consistency in visual elements.

Copywriting 136

Copywriting Entertainment Marketers Marketing 136

Martech

JANUARY 16, 2025

Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Sixty-two percent of marketers said performance-driven paid media was most critical to their plans. Coming in second, measurement and attribution was critical to 50% of marketers. Growth by channel.

Advertisers 119

Advertisers Advertising Retail Copywriting 119

The Drum

JUNE 4, 2025

We caught up with Peter Weinberg, co-founder of Evidenza, at the ANA Masters of B2B Marketing conference in Naples, Florida , where his AI-powered market research company is reinventing how brands get customer insights with zero humans surveyed. Read more here

Market Research 82

Market Research Marketers Marketing Branding 82

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 121

Retail Shopper Market Shoppers Advertising 121

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 101

Gen Z Copywriting Real Estate Marketers 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

AUGUST 17, 2022

Marketing myopia can also be caused by a lack of investment in marketing research. But it’s often difficult for brands to expect the same of their customers. It would be easier if consumers stayed the same – you’d only have to do market research once, identify the strategies that worked and stick with them.

Branding 143

Branding Marketers Marketing Marketing Strategy 143

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 143

Management Branding Customer loyalty Communications 143

SmartBrief - Marketing

MAY 19, 2024

Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. And, I suspect, that level of brand support from consumers will only increase as these population segments age. In addition to research, it helps if brand and agency staffs are diverse.

Branding 119

Branding Entertainment Market Research Marketing 119

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. How do they interact with brands and content online? It’s a reciprocal thing. Who are they (age, gender, profession, etc.)?

Management 112

Management Promotion Law Market Research 112

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. 6 ways businesses can use Reddit.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 131

Branding B2C Thought Leadership Promotion 131

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 118

Transform User-Generated Analytics Social Media Marketing 118

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Talkwalker is especially useful to spot activity peaks in conversations about your brand. and many more.

Analytics 118

Analytics Price PR CRM 118

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Consistency.

Copywriting 129

Copywriting Transform PR User-Generated 129

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Brands need to hold the two side-by-side. Processing.

Customer 129

Customer Branding Transform Retail 129

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Other multicultural segments are bigger, so marketers tend to gravitate toward them first. Asian Americans also have embraced digital technology. hours per week online.

Branding 122

Branding Food PR Fashion 122

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Find key differentiators?

Price 93

Price Customer loyalty Food Market Research 93