Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 137

Transform Whitepaper User-Generated CMO 137

Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 92

Promotion Branding Thought Leadership Marketers 92

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 109

Gen Z Transform Health Entertainment 109

Martech

JULY 19, 2024

Building a thriving B2B brand resembles Hill’s journey with his American Bullies. This means meticulously crafting your brand narrative, nurturing relationships with potential clients and establishing trust through reliable service or innovative products. He is not the only client who has experienced a similar story. Processing.

Transform 118

Transform Information Technology Traditional Marketing Place 118

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space.

Branding 52

Branding Shipping Transform Shoppers 52

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Since I last saw him, Ali’s had stints as the brand creative director for Potbelly’s and now Hootsuite. I talked to Hassan S.

Marketers 115

Marketers Marketing Traditional Marketing Advertising 115

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. The critical importance of personal brand When ChatGPT first hit the scene, I called tech analyst Shelly Palmer to get his view. ” It’s his personal brand. Your personal brand is your oxygen.

Transform 129

Transform Traditional Marketing Education Branding 129

Martech

MAY 5, 2025

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform 104

Transform Traditional Marketing Copywriting Marketers 104

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 127

Transform CRM Analytics User-Generated 127

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. “[J]ust one single poor experience” can shatter brand loyalty, underscoring the importance of consistently exceeding expectations.

Gen Z 112

Gen Z Retail Food Millennials 112

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? These leaders arent just cutting costs theyre rebuilding marketing to be more nimble and effective. Rebuild your team around revenue, not activities Traditional marketing org charts are designed to produce marketing stuff campaigns, content and events.

Transform 129

Transform CMO Marketers Marketing 129

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 134

CRM User-Generated CMO Traditional Marketing 134

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing.

Customer 112

Customer Food Transform Health 112

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. That may not be immediately clear to business leaders who are used to the relatively fast turnaround of paid ads and traditional marketing. The benefits aren’t always visible.

Management 141

Management Traditional Marketing Promotion Price 141

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Thought Leadership 117

SmartBrief - Marketing

NOVEMBER 24, 2024

Even better: Influencers can turn their audience into your subscribers through compelling content and calls to action, often yielding higher conversion rates compared to traditional marketing. Authentic influencers who align with your brand values can foster deeper trust and engagement, making their endorsements more impactful.

Influencer Marketing 111

Influencer Marketing Traditional Marketing Promotion Advertising 111

Martech

MARCH 3, 2025

Yet, MQL models treat marketing as an isolated demand driver, failing to account for these external variables. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. Why causal AI is the key to GTM success Traditional marketing attribution is broken.

Transform 126

Transform Finance Marketers Marketing 126

Martech

AUGUST 20, 2024

Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

Marketers 133

Marketers Marketing CMO Communications 133

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 118

Transform User-Generated Law Marketing Mix 118

Hubspot Marketing

FEBRUARY 12, 2020

Think about the last campaign you saw from one of your favorite brands. It allows a brand to invest more time and money into marketing strategies that are best suited for their audiences. This tip is why media mix optimization might not be the optimal strategy if you use traditional marketing methods.

Branding 133

Branding Traditional Marketing Analytics Promotion 133

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 143

Branding Fashion Traditional Marketing Food 143

Martech

FEBRUARY 18, 2025

By resisting overly targeted ads and focusing on meaningful personalization, your brand can cut through the noise, build deeper connections and regain consumer trust. Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships.

Advertisers 84

Advertisers Advertising Non-Profit Traditional Marketing 84

Hubspot Marketing

JANUARY 23, 2025

My inbox is full , and I don't like companies playing on my phone, so I'd rather find my next favorite lip liner-gloss-combo on my own terms before giving any brand my money. Novoselsky says the current push model approach to marketing is a little too aggressive for Gen Z consumers. And she's right. Kattan's approach is working.

Gen Z 98

Gen Z Millennials User-Generated Traditional Marketing 98

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 102

User-Generated Traditional Marketing Social Media Marketing Branding 102

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Why Content Marketing?

Branding 118

Branding Transform Marketers Marketing 118

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. But heres where most brands get it wrong — they lean too hard on one side.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Buffer Marketing

AUGUST 6, 2024

  But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers. Here's how you can start using thought leadership for your small business marketing. What problems were you trying to solve?

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Branding 145

Branding Finance Real Estate Energy 145

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape.

Marketing Mix 95

Marketing Mix Traditional Marketing Marketers Marketing 95

Martech

SEPTEMBER 4, 2024

We have an average level of brand awareness and an average level of share voice in the marketplace. Simulated marketing campaigns: A look inside The simulation broke the customer journey into four key stages: Awareness, Consideration, Decision and Renewal. ChatGPT generated fake user data for my simulation.

Marketing Strategy 124

Marketing Strategy Whitepaper Finance Transform 124

Welcome Software

MARCH 24, 2025

Two words that us marketers all wanna jump on: brand recognition. So, what's the answer for brands wanting to stay at the forefront of consumers' minds? Achieving brand omnipresence , that's what. Okay, so what is brand omnipresence? And do not—I repeat, do NOT—forget your brand voice.

Branding 40

Branding Transform User-Generated Fashion 40

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Nano influencers account for over 53% of brand collaborations.

Influencer Marketing 95

Influencer Marketing Marketers Marketing User-Generated 95

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. The challenge Cook references is well-known to financial services marketers. Not just for a financial brand , but among all brands. There are many specific laws (and punishable criminal offenses) marketers at financial services brands must consider.

Finance 84

Finance Law Education Entertainment 84

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion USD by 2025.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Engagement. Consideration. Loyalty/advocacy. a hard sell).

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  that perfectly aligns with your brand and target audience. 

Marketers 101

Marketers Marketing Promotion Health 101