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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products. Put your standards in writing Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout.

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Outline key periods for promotion, such as pre-event, day-of, and post-event phases. Start with a general outline of your promotional schedule, then layer in the specifics.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Audience segmentation and targeting: Implement advanced segmentation strategies to identify and target specific audience groups, ensuring personalized marketing communications that resonate with potential attendees. Marketing and promotion: Develop a marketing plan to promote the event.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

Your sales team will want to know who opened every email in your lead nurturing series or who always clicked through your offer promotion emails. Our sales and marketing team are in constant communication, ensuring that the criteria we use for scoring are aligned with real-world results,” he says. Talk to your sales team.

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Connect and convert with WhatsApp marketing software

Sprout Social

Direct engagement, communication and customer care can set your business apart from your competition. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel. In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service.

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12 Social Media Metrics You Should Be Tracking (And Why)

Buffer Marketing

Track this metric when: you're experimenting with new content formats you're promoting a message you want to stand out you want to keep a general eye on what your audience responds to How to use post engagement metrics When you see a spike in engagement, don’t stop at the number — figure out what’s behind it.

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7 Strategic Practices for Recreation Centers and Community Spaces to Create High-Converting Websites

Lynton Web

Benefit-focused headlines and content blocks : Craft prominent headlines that immediately communicate value to specific audiences. Make Membership Benefits Unmistakable You should present membership options with compelling value propositions that clearly communicate the advantages of joining your facility.