Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Search Engine Land

AUGUST 27, 2024

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. This should make it easier for customers to find products nearby. AI-powered insights.

Customer Acquisition 82

Customer Acquisition Shoppers Retail Advertisers 82

Martech

APRIL 3, 2025

That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty. Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion.

Customer Acquisition 88

Customer Acquisition Transform Customer Journey Finance 88

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. We spoke with Jay Wilder, VP product marketing at Salesforce Marketing Cloud, about the significance of the new offerings.

Retail 115

Retail Shoppers Customer Acquisition eCommerce 115

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 130

Retail Shipping eCommerce Law 130

Search Engine Land

FEBRUARY 27, 2023

Connect with new customers on Search. A new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. New Customers Only: Bid for new customers only. Dig deeper.

Customer Acquisition 89

Customer Acquisition Customer Fashion Retail 89

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Automated results.

Customer Acquisition 70

Customer Acquisition Retail Shoppers Marketing Strategy 70

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 107

Customer Price Customer Acquisition Customer loyalty 107

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Retail content is a mixed (shopping) bag.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Hubspot Marketing

MAY 9, 2025

And so if you are a brand and you have a product that you want people to buy, you need those people. In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types. Those are the people that are going to be buying.

Market Trends 101

Market Trends Marketing Mix Key Performance Indicator Marketing 101

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Start with five customers this week.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

DECEMBER 23, 2024

Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. A great example of AI-powered email personalization: Revolve boosted its email effectiveness using Cordial AI and 16 data points to tailor recommendations for each customer.

Transform 113

Transform User-Generated Marketing Marketers 113

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Coordinate content creation Influencers know their audience well.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketing Marketers 101

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Litmus

SEPTEMBER 25, 2024

Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Quick tip: Don’t be shy about showcasing customer testimonials—video or written, these stories build trust and give prospects confidence in your brand.

Management 96

Management Marketing Marketers CRM 96

Hubspot Marketing

FEBRUARY 17, 2025

As pictured above, this could include sales, marketing spend, consumers, product, economic, and competitor data. We found that podcast sponsorships showed minimal immediate ROI, but our modeling revealed they contributed significantly to reducing customer acquisition costs across other channels over six months.

Transform 98

Transform Customer Acquisition SEO Retail 98

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. This disconnect can be exemplified by the silos usually found between product and marketing teams.

Manufacturing 129

Manufacturing Customer Acquisition Retail User-Generated 129

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Understand their daily workflows and contrast them with those of your other customers to avoid assumptions.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 129

Gen Z Millennials Customer Acquisition Law 129

Martech

MAY 29, 2024

Last year’s price-conscious shopper is still with us We sat down with Caila Schwartz, director of consumer insights and strategy for retail and consumer goods at Salesforce, to get a deeper perspective on the stats. ” Retailers are still seeing good digital traffic. ” It’s a Catch-22 for retail.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs.

Retail 52

Retail eCommerce Product Transform 52

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. The Claim: Blogging drives customer acquisition. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. Example: We noticed youve been checking out [product]. Thanks for your patience!

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Martech

JUNE 12, 2024

Retail is a close second with the highest deployment of revenue and growth initiatives. And among those outcomes is a reduction in customer acquisition costs. “We’ve seen customer acquisition costs drop dramatically for us.

Customer Acquisition 110

Customer Acquisition Retail Communications Place 110

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year. Buy this product. Click this ad. Fill out this form.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Neil Patel

OCTOBER 21, 2020

Your marketing automation consultant will help you increase lead production, using the lessons learned from your smaller campaigns. cost per lead, cost per action, customer acquisition costs). a 7 percent increase in productivity, shorter sales cycles, less double entry, improved utilization rates, etc.).

Customer Acquisition 124

Customer Acquisition Marketing Marketers Retail 124

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Using location data for customer acquisition.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  How do you sell if your product is hidden somewhere on a bottom shelf?  

Shipping 106

Shipping Food Retail Customer Acquisition 106

Search Engine Land

AUGUST 9, 2023

The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Google advises setting more aggressive ROAS goals ahead of time to ensure your campaign reaches potential customers already researching purchases for maximum conversions.

Retail 98

Retail Customer Acquisition Search Marketers Customer 98

Use Insider

MAY 2, 2024

Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights. 5 retail marketing strategies to engage and retain new customers The world’s leading retail brands, including Adidas, Philips , and Samsung partner with Insider to build personalized shopping experiences and maximize profit margins.

Retail 52

Retail eBook eCommerce Customer Acquisition 52

Martech

NOVEMBER 9, 2021

Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one. Yet by more than a two-to-one margin, companies focus on customer acquisition over customer retention.

Customer 122

Customer Customer Journey Retail Customer Acquisition 122

Hootsuite

JULY 13, 2022

Customer experience (CX) is your customers’ perception of their interaction with your company. Two pillars will essentially shape a customer’s experience: Your brand. Your product or service. Branding efforts — especially how you look and sound — are essential for customer experience. Customer Effort Score (CES).

Customer 135

Customer Customer Journey Customer Acquisition Analytics 135

Neil Patel

MAY 28, 2021

You can serve multiple areas or ship products internationally or worldwide. Hence, local customers can get relevant information on the products and offerings available in nearby outlets. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages.

SEO 145

SEO Shipping Food Retail 145

Hubspot Marketing

APRIL 7, 2025

These autonomous agents and others can alleviate challenges in your business, like fraud, customer churn, and the high cost of operations. When implemented correctly, autonomous agents can speed up processes, increase productivity, increase customer satisfaction, and cut operational costs by as much as 30%. Define objectives.

Customer 71

Customer Real Estate Customer Acquisition Energy 71