Martech

OCTOBER 24, 2022

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

Digital Marketing 109

Digital Marketing Marketing Marketers Promotion 109

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. B2B2C Marketing Strategy Example 3: Apple Moving on to the tech industry, Apple is an excellent example to look at for a few reasons.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Sprout Social

JANUARY 31, 2025

Mastercard built a digital marketing engine to monitor conversations across social media and identify microtrends before they go mainstream. According to Forbes , the brand used these analytics to inform its marketing, customer service, food safety practices and more.

Social Media Marketing 120

Social Media Marketing User-Generated Food Branding 120

SocialPilot

OCTOBER 14, 2024

Categorize your Reviews: You can use tags to categorize your reviews and gain deeper insights into customer feedback on key topics like food quality, facility cleanliness, and sales executive behavior. Study your Competitors Reviews: Apart from your own reviews, it is crucial that you read the reviews that your competitors receive.

Management 103

Management Food Place Customer 103

Martech

OCTOBER 22, 2024

the biggest discounts were in general apparel (31% average discount), health and beauty (20%) and food and beverage (13%). Food and beverage’s discount rate was up 23% YoY. The electronics category saw a significant increase in discount rate, up 25% year-over-year. In the U.S., The health and beauty discount rate was up 27% YoY.

Shoppers 69

Shoppers Retail Health Food 69

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Remember, a holistic marketing strategy touches upon more than a traditional strategy does.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 126

PR Communications Management Food 126

Martech

MAY 13, 2025

The problem is often higher in the marketing food chain. It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Performance attribution in 1:1 marketing. Processing.

Promotion 97

Promotion Education Food Email Marketing 97

Power Digital Marketing

MARCH 13, 2025

In todays competitive food and beverage industry, understanding the impact of your marketing investments is essential. Without it, brands will struggle to connect digital marketing efforts with in-store performance, leading to wasted ad spend and missed opportunities.

Food 52

Food Retail Health Marketing 52

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

SmartBrief - Marketing

SEPTEMBER 17, 2024

This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Search Engine Land

SEPTEMBER 13, 2024

Digital concepts in various retail settings There’s no shortage of ways to apply your digital marketing skills to retail shopping and merchandising. This gets them the solution and product in hand like a food runner helping a server while the team members are busy helping others.

Retail 84

Retail SEO Shipping Food 84

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 75

Customer Transform Energy Health 75

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Sprout Social

APRIL 28, 2025

million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. million members (discuss guides and advice on building PCs) r/programming: 6.8

Branding 86

Branding Gen Z Pharmaceutical Health 86

Scoop.it!

NOVEMBER 21, 2024

It’s like seeing a busy restaurant – you figure the food must be good if so many people are eating there. No wonder 13% of marketers swear by case studies as their go-to content type for their digital marketing strategies. They’re like before-and-after pics for your business – solid proof that your product delivers.

Customer 110

Customer Shoppers User-Generated B2C 110

Sprout Social

SEPTEMBER 9, 2020

Imagine a director of brand strategy at a major food and beverage company is tasked with rebranding the company to be more health-focused. The VP of Digital Marketing. The VP of digital marketing manages multiple teams of direct and acquisition marketers, all who are trying to efficiently spend your organization’s media dollars.

Health 143

Health Food Acquisition Marketing Digital Marketing 143

Hubspot Marketing

NOVEMBER 30, 2022

How to Launch a Food Product. To launch a food product, you'll first need to ensure you're prepared for the costs required to do so — including how much it costs to package and store the product (including packaging, warehousing, and distribution), and how much it costs to sell the product (including branding and digital marketing).

Product 145

Product Food Product Marketing Market Research 145

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. Wellness Wellness has doubled in popularity over the last decade, showing steady 100% growth.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Before we get to traffic breakdowns, let’s look at the top web traffic sources businesses use right now in their digital marketing strategies.

B2C 144

B2C Real Estate Food Finance 144

Hootsuite

APRIL 2, 2025

View this post on Instagram A post shared by Hilton Toronto (@hiltontoronto) Luxury-seekers are also prioritized by Hiltons marketing team much of the photos and videos splashed across their brands social feeds include picturesque panoramas, spreads of delicious-looking food, and very relaxed, happy people.

Branding 67

Branding User-Generated Food Transform 67

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

SmartBrief - Marketing

APRIL 10, 2025

While I’ve seen a range from other games and apps to prepared food delivery services and veterinary insurance, I haven’t encountered many ads for beauty products or clothing. Those could be a big market for visual novels’ largely female player base, as could music, movies and snack food.

Food 59

Food User-Generated Entertainment Promotion 59

Hubspot Marketing

MAY 22, 2017

Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies. We have more reach and a larger new follower group there, so it leads to more conversions.

Fashion 145

Fashion Branding Food B2C 145

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Calvyn Lee Blog

AUGUST 8, 2021

In a world where inexpensive digital marketing tactics (such as email campaigns, social media marketing, and online advertising) abound, you might ask why you’d go through the trouble of putting together an in-person event. Networking seminars tend to work best in large, open rooms with a few tables for food, seating, and demos.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Hubspot Marketing

NOVEMBER 15, 2019

Years ago when I was applying for work, I interviewed a couple dozen people who worked in the digital marketing industry to learn about their jobs and the application process. The truth is that many employers search for people with this certification on LinkedIn to find employees for their marketing team.

Food 145

Food Advertising Advertisers Digital Marketing 145

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. Gartner analyzed over 1,300 brands across 15 industries, including non-Gartner clients, with inclusion in the survey being based on volume of digital activity. Beauty and Personal Care: L’Oréal Paris.

Branding 109

Branding Retail Food Digital Marketing 109

Martech

JANUARY 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop? The video is actually from 2017.

Shipping 118

Shipping Food Advertising Advertisers 118

Martech

APRIL 27, 2022

If you don’t maintain standards, your team will eat the equivalent of “fast food” insights. The rise of fast food insights. Fast food tastes great but has few nutrients. I work with marketing teams, and I see “fast food insights” all over the place. Processing.Please wait.

Analytics 106

Analytics Food Price Digital Marketing 106

Calvyn Lee Blog

NOVEMBER 26, 2023

That is why many fast food brands like McDonald’s and Subway integrate yellow prominently in their advertising and restaurants to stimulate appetite and help create an upbeat, family-friendly dining experience. Fast food restaurants, healthcare facilities and self-storage companies often apply white prominently to convey cleanliness.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Trade Press Services Newsletter

JULY 6, 2022

Neil Patel While not only for B2B marketers, Neil Patel’s blog is an amazing resource for digital marketers and those looking to expand their SEO knowledge. The website has free tools, digital courses, training guides and more—all dedicated to increasing website traffic.

Inbound Marketing 130

Inbound Marketing Education Food Marketing 130

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. [W]e

Branding 106

Branding Customer Food Price 106

Sprout Social

APRIL 26, 2021

Having an online review management strategy is another essential part of the larger digital marketing toolkit. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Why are Yelp reviews so important? Place a Yelp badge on your website.

Food 137

Food Logistics Management Place 137

Hubspot Marketing

JUNE 7, 2022

If you're hiring for a mid-level content marketer, for example, consider words like "strategist," "specialist," or even "manager." Is the content you produce part of a much larger digital marketing operation? Food: Save hundreds of dollars on food each year by using our well-stocked, healthy kitchen.

eBook 145

eBook Food Entertainment eCommerce 145