Martech

JULY 23, 2024

Stock content is a natural part of the day-to-day maintenance of a digital asset management (DAM) system. Stock photo surprises: Managing image rights What if you re-used a stock image of a married couple on a website landing page and one member of the couple landed on the page and became enraged? That’s scary. Hey, that rhymes!)

Food 115

Food User-Generated Management Promotion 115

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. Add visuals to a long-form piece to share on social. Take SEO analytics company Ahrefs.

User-Generated 128

User-Generated Food Transform Marketers 128

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Jeff Bullas

FEBRUARY 1, 2023

Desperation Sometimes side hustles are born from desperation such as being unable to pay the bills or put food on the table. The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Another example.

Food 321

Food User-Generated Shoppers Retail 321

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. They are both fast food companies using AI technology during the food ordering process. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator.

Email Marketing 133

Email Marketing Food Marketers Marketing 133

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. They’re expecting to be treated the same.”

Gen Z 109

Gen Z Retail Food Millennials 109

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “I think China’s probably a good example of that where the U.S.

Transform 144

Transform Food Analytics Place 144

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 101

Gen Z Food Fashion Millennials 101

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. But product and price are off.

Price 112

Price Real Estate Promotion Food 112

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Consideration stage Strategy.

User-Generated 108

User-Generated Brand Management Marketers Marketing 108

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food 112

Food Energy Health Place 112

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 128

Manufacturing B2C eCommerce Marketers 128

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Then, the video continues to explain and show evidence of that data. says Froese.

PR 125

PR Communications Management Food 125

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

SocialPilot

DECEMBER 11, 2024

After all, you have so many platforms and reviews to manage. You need to use a review management tool such as SocialPilot. Go ahead and ace your brand reputation management game. Struggling with managing your customer reviews across various review platforms? Avoid justifying the issues or making excuses.

Food 110

Food Management User-Generated Customer 110

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Invite teams who influence how customers experience your company’s product or service.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Buffer Marketing

DECEMBER 3, 2024

Instagram divides its hashtags into nine types: Product or service related hashtags: These are hashtags like #smallbusinessowner that talk about your core offering. For example, let’s say you’re a food creator sharing healthy, easy-to-make vegan recipes. Buffer’s hashtag manager is for paid plans only.

User-Generated 117

User-Generated Food Management Price 117

Martech

MARCH 17, 2025

47% use it for product recommendations. 35% for finding unique products. Local food recommendations, 43%. Budget management, 31%. AI generates more engaged traffic Findings from Adobes survey of 5,000 U.S. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025.

Retail 92

Retail B2C User-Generated Food 92

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services.

Search Marketers 99

Search Marketers Marketers Marketing SEO 99

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. Influencers and creators play a pivotal role in global social media marketing.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hubspot Marketing

JANUARY 27, 2025

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. What doesn't cost $7 million is software like Marketing Hub or our ad management software. The production value is insane.

Advertisers 106

Advertisers Advertising Price Food 106

Hubspot Marketing

JANUARY 6, 2023

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work. Be accountable.

Product 143

Product Energy Food Place 143

Martech

FEBRUARY 27, 2025

Last week, I spoke to Gabrielle Tao, Salesforce’s senior vice president of product management. It could tell users about sessions or where to grab some food, but beyond that, it didn’t offer much. Now imagine AI agents with access to bad data and little human oversight. Does this sound fun? No, it does not.

Food 107

Food Analytics Customer Management 107

Sprout Social

FEBRUARY 1, 2023

These are all important considerations for social media management , but there’s one more to think about. You might think that one account per platform is ideal, but depending on your business’ needs and your social media goals, it could be in your best interest to manage multiple social media accounts for different functions.

Management 131

Management Food Place Product 131

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertisers 113

Advertisers Advertising User-Generated Management 113

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. After breathing, food, water, shelter, clothing, and sleep, feeling safe and secure is our next priority. A curious product. Safety is a fundamental human need.

Copywriting 113

Copywriting Marketers Marketing Food 113

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. Review management tools arent as advanced.

Real Estate 66

Real Estate Customer Food User-Generated 66

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. When they search for best running shoes for flat feet,” they’re comparing different products. Ecommerce brands can target several types of keywords.

eCommerce 83

eCommerce Food Shoppers Retail 83

Sprout Social

MARCH 27, 2024

In this article, we cover what review management is, how it supports reputation management and what its benefits are. Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage.

Management 120

Management Branding Customer loyalty Shipping 120

Buffer Marketing

OCTOBER 10, 2024

Give them a concise introduction to your brand and its products or services. You can encourage them to follow you on social media, read a relevant blog post, or directly lead them to your products or services to purchase. By visuals, I don't (just) mean bold photos of your product or you. Visit Huel’s About Us page.

Non-Profit 121

Non-Profit Health Food Energy 121

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

SocialPilot

DECEMBER 23, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. Ranks Higher on Maps Customers searching for a product or a service on maps are likely to have high purchase intent. This means that a customer’s honest review is pure marketing gold.

Management 105

Management User-Generated Customer Place 105

Jeff Bullas

JANUARY 11, 2023

However, if you find the right balance, you can effectively manage and grow your online side hustle from any location with an internet connection. Easy access to a village that I could walk to for food and coffee. A messy routine : Being productive requires routine. My experiment (myth or reality?) . Learn how to work remotely.

Transform 299

Transform Health Law Food 299

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. They weave in the product somehow, on one of the very last slides. But others are local gems and niche treasures.

Gen Z 89

Gen Z Branding Retail Education 89

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125