Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. The company’s plan of action? No purch nec.

Customer 112

Customer Food Transform Health 112

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. They became synonymous with fast food.

Price 112

Price Real Estate Promotion Food 112

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. For this prompt, try selecting the brand manager persona. Highlight their experiences and how our food has been part of their special moments (e.g., Consideration stage Strategy. Tools needed.

User-Generated 108

User-Generated Brand Management Marketers Marketing 108

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 101

Gen Z Food Fashion Millennials 101

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. I asked the bot a few questions like “What does Ventura Foods do?”

User-Generated 128

User-Generated Food Transform Marketers 128

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 123

User-Generated Food Analytics Promotion 123

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Hubspot Marketing

OCTOBER 11, 2024

But by partnering with a delivery service like Instacart, I now have a way to sell my products to people in their home, and without the need to worry about the logistics involved with food delivery. Best for: Businesses across industries that have advanced data management capabilities and processes.

Manufacturing 128

Manufacturing B2C eCommerce Marketers 128

Hubspot Marketing

NOVEMBER 15, 2024

Direct sales conversations and promotions. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS).

CMO 123

CMO Traditional Marketing Communications Marketers 123

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? Why Service-Based Businesses Need Holiday Promotions. Holiday promotions are simply another marketing tool to help you reach this goal.

Promotion 133

Promotion Retail Law Food 133

Neil Patel

DECEMBER 28, 2022

If you’re like most website teams, you know that promotion is a necessary part of the job. In this article, I’ll discuss 12 ways to promote your website for free. So read on and start promoting your website today! So read on and start promoting your website today! Why Website Promotion Is Essential.

Promotion 132

Promotion SEO eBook Food 132

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? Effective management makes you more relatable.

Management 145

Management Real Estate Food User-Generated 145

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Neil Patel

MARCH 9, 2023

Click Create, and you’ll be taken to the page where you can update your featured image, manage posts, schedule posts, and add a description. This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. And, it allows you to freely promote your group via public social media.

Promotion 124

Promotion User-Generated Advertisers Advertising 124

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. If I go to jail as a vegan, do I get served vegan food? Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

SocialPilot

APRIL 1, 2025

Open Google Business Profile Manager Log in to Google Business Profile Manager with your Google account. Manage Notifications for Real-Time Updates Opt in for Google updates to stay informed about new features and marketing insights. Promote it. Follow these simple steps: 1. If you dont have one, create it first.

Food 72

Food Marketers Marketing Promotion 72

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing 117

Social Media Marketing Transform Marketers Marketing 117

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” This makes the video clear to viewers that it is a paid partnership.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertisers 113

Advertisers Advertising User-Generated Management 113

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 108

Promotion Real Estate Shipping Food 108

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

Management 130

Management Branding PR Food 130

SocialPilot

FEBRUARY 6, 2025

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. It helps you manage 70+ listing directories including Yelp and MapQuest, making it ideal for small to medium-sized businesses. Why Use Yahoo Local Listings?

Real Estate 66

Real Estate Customer Food User-Generated 66

Sprout Social

DECEMBER 2, 2024

Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. For example, Biona Organic, a vegetarian food brand, collaborated with Christinasots, a UK-based vegan macro-influencer to create a unique recipe featuring Biona Organic products.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hubspot Marketing

AUGUST 20, 2024

After breathing, food, water, shelter, clothing, and sleep, feeling safe and secure is our next priority. The back of the book is a continuation of the promotion and, by extension, it’s an opportunity to keep proving out the novelty, safety, ease, and significance within the promise. Safety is a fundamental human need.

Copywriting 113

Copywriting Marketing Marketers Food 113

Neil Patel

JUNE 2, 2025

Holding events can be a great way to promote your business and reach a wider audience. Naturally, these two different promotions would come with wildly different price tags as sponsorship package costs tend to vary based on how much exposure the business is getting.

Food 53

Food Logistics Promotion Management 53

Sprout Social

JANUARY 31, 2025

Using AI in social media can help brands grow their engagement, better manage social media, provide personalized customer care, improve ads, analyze data faster and scale social media marketing strategies. According to Forbes , the brand used these analytics to inform its marketing, customer service, food safety practices and more.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Product sampling and demos Yes, the last time you were offered free food samples at a supermarket or local bakery is an example of experiential marketing, too. What is Experiential Marketing? Workshop or class?

Gen Z 68

Gen Z User-Generated Food Marketers 68

Hubspot Marketing

MAY 20, 2025

The company features diverse talent in its promotional videos both in the form of internal team members and external influencer partners. However, the food was delicious and focused on popular dishes that people in Buenos Aires love to eat. Gary Osifchin is the chief marketing officer and general manager at Reckitt U.S.

Marketing Strategy 76

Marketing Strategy Food Marketers Marketing 76

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. Rather than promote its products, this approach builds camaraderie among the chronically online. But others are local gems and niche treasures.

Gen Z 89

Gen Z Branding Retail Education 89

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management? With a reputation management plan, you’ll know when someone calls out your brand and the mood of that mention. Plus, you’ll have a plan to address it.

Management 130

Management Shoppers User-Generated Place 130

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Her team worked with a premium food and beverage brand to revamp its organic SEO performance and drive more sales.

eCommerce 83

eCommerce Food Shoppers Retail 83

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. Center your strategies on education and transparency over in-your-face promotion.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Buffer Marketing

MARCH 20, 2025

“While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a Product Marketing Manager at Pinterest says.  Conversation Food and recipe creator Lindsey Baruch is a great example of step-by-step guide-style Pinterest content. Instructional 2.

Social Media Marketing 101

Social Media Marketing User-Generated Fashion Food 101

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Choose this option for extra promotion. Especially useful for tools, gadgets, or food. Source Step 3: Promote before you go live. On Fire TV, IMDb TV, etc., How-to Videos.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103