Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Influencer marketing is another area where Instagram shines. Snapchat – Engaging Gen Z with Ephemeral Content Snapchat is a favorite among Gen Z, with 58.8%

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are , social media cant be overlooked.

Gen Z 119

Gen Z Whitepaper Social Media Marketing Millennials 119

Hootsuite

FEBRUARY 27, 2025

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn is a great place to network and find jobs.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Sprout Social

MAY 14, 2025

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. The report also found that approximately one in five Australians creates social media content to generate income. Baby Boomers place significant trust in influencers.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

SocialPilot

MAY 8, 2025

of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Location: Knowing where your audience is located will shape your social media strategy. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of Gen Z. For example, 61.6%

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 121

Gen Z Fashion Entertainment Marketing 121

Buffer Marketing

APRIL 29, 2025

If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Buffer can help.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 113

PR Gen Z Thought Leadership Communications 113

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 113

Social Media Marketing Gen Z Education Health 113

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Reddit is also changing the search landscape. What are some popular Reddit trends for buying decisions?

Gen Z 127

Gen Z User-Generated Industry Insights Health 127

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. He points to its evolving video tools and analytics as signals that the platform is enhancing its value for creators, brands, and marketers.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% Worldwide, 47.3%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Hubspot Marketing

SEPTEMBER 16, 2022

Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. And data shows Gen-Z is doing the same.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Hubspot Marketing

MAY 12, 2025

Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Surprise your audience in unexpected places. Dunkin even hard-launched this partnership with a hilariously inappropriate in true Sabrina fashion commercial.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Hubspot Marketing

MAY 8, 2023

Embracing Emerging Marketing Opportunities F rom AI to social media, marketing is always evolving, with new apps and features popping up constantly. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Sprout Social

MAY 19, 2025

According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z.

Gen Z 84

Gen Z Millennials Branding Place 84

Buffer Marketing

JANUARY 9, 2025

The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app. Set up TikTok Pixel on your website TikTok pixel is a piece of code you get in your TikTok ads manager account that you can place on your website. 56 percent of TikTok users in the U.S.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 81

Branding Gen Z Pharmaceutical Health 81

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Or something else entirely?

Entertainment 90

Entertainment Gen Z Millennials User-Generated 90

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. So this begs the question: is TikTok the new (social media) Amazon? fulfillment centers.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120