Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. However, entire platforms have become suspect to certain audiences.

Customer 124

Customer Direct Mail Transform Health 124

Hubspot Marketing

JUNE 26, 2025

So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. This way, their weakness became a strength by making them appear more likable.

Non-Profit 94

Non-Profit Branding Health Price 94

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. Claims of health benefits or results need to be supported by proof. For Instagram posts, disclosures should be placed near the start of the caption, above the “more” button, so they’re visible without additional clicks.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Hubspot Marketing

MARCH 24, 2025

When the user even places the request for a ride, the AI agent evaluates these factors, sets the price, and responds to the users request. Doing so entails optimizing your ad after its placed that can mean anything from doubling down on the version that performs the best to customizing the ad based on user history.

Health 75

Health User-Generated Price Manufacturing 75

Martech

DECEMBER 11, 2024

vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. ” As a vendor of health-related products and services, Healthspan takes responsibility for its own knowledge base. Give us your data and we will train it.

Customer 112

Customer Health Transform Communications 112

Sprout Social

MAY 8, 2025

Topic Templates help brands focus their searches within one of five use cases: Brand Health Industry Insights Competitive Analysis Campaign Analysis Event Monitoring In the case of market insights, use the Industry Insights Topic Template. Heres how to use Sprout Social Listenings Query Builder with Topic Templates. Click New Topic.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Sprout Social

JUNE 11, 2025

Rochelle Humes and M&S’s mental health partnership Brand ambassador campaigns are a reliably popular form of influencer marketing in the UK. Since she spent much of her early career in the spotlight, she now works to promote mental health support services for young people.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 117

Retail Shopper Market Shoppers Advertisers 117

Marketing Insider Group

JUNE 25, 2025

Other times, they suffer from conditions that make it difficult for them to travel to an in-person location, or they’re simply too far away from any such places. However, they also have certain expectations that you need to understand if you want to successfully market your online health services.

Health 62

Health SEO Marketing Marketers 62

Search Engine Land

AUGUST 28, 2024

Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. The new offerings include: Tag Diagnostics : Provides at-a-glance view of account health. Why we care. Driving the news. Alerts users to potential measurement issues.

Health 88

Health Analytics Advertisers Advertising 88

illumin

NOVEMBER 12, 2024

Health Insurance Portability and Accounting Act (HIPAA) : HIPPA is one of the most well-known privacy laws in the US. This law governs the collection and use of personal health information. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act.

Law 98

Law Advertisers Advertising Health 98

Hubspot Marketing

NOVEMBER 20, 2024

I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under control. And sure, there’s the legal side — many industries require it — but beyond that, it's about proactively looking out for the health and safety of everyone involved. But compliance is only one side of the coin.

Manufacturing 100

Manufacturing Finance Health New Technology 100

Martech

FEBRUARY 13, 2025

Marketing Hub users can now use the Lead Scoring tool, while Service Hub users can build health scores in the customer success workspace. What to know Legacy scoring lacked key features like decay, resets, and scalable rules, making it difficult to maintain accurate lead and customer health scores.

CRM 104

CRM Health Transform Management 104

Martech

JUNE 20, 2025

These include brand health metrics such as awareness, perception and preference. While less granular than MMM, ATU surveys offer a practical way to monitor brand health and validate other measurement methods. Another is the brand’s price premium, the additional revenue a company can command due to brand strength.

Branding 81

Branding Marketing Mix Health Price 81

Martech

NOVEMBER 26, 2024

If you have pages you absolutely need indexed or not indexed, tracking changes to your configuration is vital to your SEO health. If a well-placed internal link with optimized anchor text gets removed or changed, it could affect your rankings. Will it affect it a lot? Probably not. But are you really willing to test that out for us?

SEO 126

SEO Health Place Customer 126

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Over the past 25 years, there have been three major tariff episodes.

Retail 117

Retail Advertisers Advertising Price 117

Buffer Marketing

OCTOBER 10, 2024

It’s the place to share your origin story, social proof, mission statement, company values, and a whole lot more. icalm Health What is icalm : icalm Health offers a ready-made drink to customers to silence the stress in their nervous system. Take elements from it that you can incorporate into your own web page!

Non-Profit 121

Non-Profit Health Food Energy 121

Martech

JUNE 12, 2025

Access to health insurance and retirement benefits like a 401(k) are critical for many who support families and plan for the future. If the real risks of placing early-stage GTM ownership in inexperienced hands were fully understood, seasoned marketing leaders wouldn’t find themselves sidelined in the first place.

CMO 99

CMO Marketing Marketers Health 99

Backlinko

APRIL 7, 2025

The biggest changes to this algorithm update took place in late 2023 and early 2024. It checks your whole domain, not just single pages, for helpfulness. This means a significant amount of low-quality content can drag down even your best pages. Some sites lost A LOT of organic traffic. These writers have impressive qualifications.

User-Generated 106

User-Generated Health SEO Finance 106

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. This misleads advertisers into believing their campaigns are successful based on inflated metrics while the actual impact is minimal.

User-Generated 119

User-Generated Advertisers Advertising Marketing 119

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. Studies have shown that overworking oneself can result in lower productivity and unpleasant health outcomes. Even when you are working from home, it can be easy to forget to take breaks.

Entertainment 350

Entertainment Communications Health Product 350

Hubspot Marketing

JULY 19, 2024

I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I She told me she was also gluten-free for health reasons. "I wish they realized that larger people want to travel and feel as though our money is as important as straight-sized individuals.

Customer 123

Customer Food Shoppers Retail 123

Hubspot Marketing

SEPTEMBER 23, 2024

The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house. Authenticity Whatever story you‘re trying to tell needs to come from a genuine place. Boud took gorgeous photos of an unusually empty Sydney Opera House , a site most people may never see again.

Food 112

Food Energy Place Health 112

Sprout Social

APRIL 28, 2025

Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. To maximize your Reddit Ad strategy, apply these key tactics: Place laser-targeted ads: Use Reddit Ads to place advertisements in niche, relevant subreddits.

Branding 77

Branding Gen Z Pharmaceutical Health 77

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. The whales are in good health and the SEALIFE Trust care team will continue to assess their well-being as they continue on their journey to their new home. The key: Social media listening (keep reading). Your final task?

Customer 112

Customer Food Transform Health 112

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. Even more important for social media advocacy, 21% of all U.S.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Martech

SEPTEMBER 23, 2024

Salesforce says Einstein Marketing Intelligence (EMI) gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment and visualization. EMI also plays a role in forecasting and optimizing campaign performance.

Transform 105

Transform Marketing Marketers Health 105

Martech

APRIL 11, 2025

Status: Public Beta Applicable HubSpot Hubs: Sales Hub, Service Hub Applicable HubSpot Tiers: Professional, Enterprise Easily identify and engage target accounts Whats new: HubSpot has revamped the Target Accounts home, giving sales and marketing teams a central place to find, research and engage high-value accounts more efficiently.

Health 101

Health User-Generated Management CRM 101

SmartBrief - Marketing

MARCH 10, 2025

You should also learn about their financial health to help gauge operational stability and sustainability. Its also important to assess compliance with the specific security standards most critical to your organization, such as HIPAA in health care or PCI DSS in financial services. Insist on air-tight security. Ask for other opinions.

Non-Profit 88

Non-Profit Fashion Health Millennials 88

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. If you cover the health space, consider particular products you can discuss — for example, weight loss products as a big sub-niche for health. Why is keyword research important for affiliate marketing? Get specific keyword ideas.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Sprout Social

FEBRUARY 11, 2025

One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health.

Branding 77

Branding Health Education User-Generated 77

Martech

JANUARY 21, 2025

When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject. For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws. Dig deeper: How behavioral economics can be the marketers secret weapon 4.

Retail 117

Retail Energy Health Promotion 117

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. For a detailed analysis of your sites technical health, use Semrushs Site Audit tool. It brings all your reviews into one place.

SEO 98

SEO Health User-Generated Analytics 98

Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. When you know that part of your budget is going toward the gym, it’s easier to motivate yourself to go, which helps you meet your health goals. They also have tools and services set up to help them along the way.

SEO 128

SEO PR Thought Leadership Health 128

Marketing Insider Group

SEPTEMBER 3, 2024

The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. Younger generations are crucial to the long-term health and success of your organization. population. Foster a sense of community.

Gen Z 70

Gen Z Marketing Strategy User-Generated Health 70

Search Engine Land

JULY 11, 2024

Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start. This tool connects you with participants, then you can utilize a survey built on any tool – Qualtrics, SurveyMonkey, JotForm, Google Forms and more.

Whitepaper 112

Whitepaper SEO Transform Health 112

Neil Patel

JUNE 25, 2025

Like these email marketing offers for $10 off summer beverages at Sprouts and $5 off health care items: Because these offers are personalized, they’re more likely to encourage customers to buy. It serves as a place for customers to share drink recipes and discuss their favorite flavors.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98