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22 must-have reports for measuring CRM health

Martech

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). The post 22 must-have reports for measuring CRM health appeared first on MarTech.

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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

There’s a generational shift taking place in B2B purchasing. Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices. Studies show that younger buyers now represent two-thirds of B2B decision-makers.

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Top 10 Health Affiliate Programs

Backlinko

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 120
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even though the videos might feel positive, they could very well turn off health-conscious consumers who believed the false claims that the drink snuck prescription medication into its recipe. In the last few weeks, a health influencer with over 2 million Instagram followers claimed that Celsius contains poisonous cyanide.

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How to hire an influencer: A guide for successful partnerships

Sprout Social

But that’s only if marketers understand how to hire an influencer in the first place. To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. Though there are some concerns around health misinformation gaining visibility, doctors and other medical professionals are gaining presence in the space.

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Customer experience tools and strategies: 2025 Predictions

Martech

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. However, entire platforms have become suspect to certain audiences.

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