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AI is transforming GTM teams into fiduciary powerhouses

Martech

What changes : AI allows GTM teams to optimize resource allocation, predict pipeline health and proactively mitigate risks. AI in supply chain management: AI-powered insights help GTM teams anticipate disruptions in supply chains, ensuring smooth product availability and mitigating revenue risks. Processing.

Transform 108
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Shining a light on the missing menopause market

SmartBrief - Marketing

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.

Health 115
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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being.

Gen Z 111
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Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Helping employees feel engaged and informed will help them to be more confident, engaged, and productive on the job as well. Ready or not.

Transform 174
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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

Why it matters: AI companions are transforming human-technology interaction by providing emotional support, enhancing mental well-being, and offering personalized assistance. They’re increasingly utilized in sectors like mental health, education, and eldercare, addressing issues like loneliness and providing accessible support systems.

Transform 130
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The hidden costs of martech sprawl and how to overcome them

Martech

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation.

Transform 113
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How Search AI Will Revolutionize the Future of SEO, According to HubSpot's SVP of Marketing

Hubspot Marketing

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. Leaning into these shifts is critical for the long-term health of your business. While the future of SEO in the AI era may seem uncertain, the keys lie in: Adapting to AI transformation.

SEO 117