Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 118

SEO PR Branding Customer 118

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Transform 120

Transform Content Marketing Marketing Marketers 120

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

User-Generated 90

User-Generated B2C Promotion Analytics 90

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 86

Price Communications Social Media Marketing Analytics 86

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Outspend on Temu.

Health 129

Health User-Generated Marketing Marketers 129

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell. “It

Logistics 117

Logistics Whitepaper CRM Event Marketing 117

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Let’s dive into my recommendations. Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

FEBRUARY 23, 2024

What content performs best on social media? 25% of marketers planned to use interviews for the first time in 2023. LinkedIn posts, social media ads, direct mail, you name it. This gives you feedback that includes surveys, social media listening, and interactions. What’s the common thread here?

Direct Mail 91

Direct Mail Marketing Marketers Transform 91

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Branding 120

Branding Fashion Non-Profit Marketing 120

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Branding 109

Branding Price Analytics Place 109

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations.

Transform 113

Transform Customer Acquisition User-Generated Advertising 113

Martech

DECEMBER 20, 2023

Everyone Hates Marketers This podcast aims to challenge marketing’s status quo with practical advice, honest insights and a lot of humor. Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently.

Marketing Ethics 122

Marketing Ethics Transform Copywriting CMO 122

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Customer 107

Customer Transform Communications Promotion 107

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 120

Health Manufacturing Thought Leadership Product 120

Rock Content

APRIL 30, 2024

Examples of popular outbound content marketing techniques include cold emailing, direct mail, brochures, and social media advertising. Supporting techniques can include SEO, lead nurturing, buyer personas, and social media engagement. It helps you reach different audiences effectively.

Content Marketing 91

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 91

Search Engine Land

MARCH 1, 2024

Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. Identifying your brand’s core themes Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight.

Branding 119

Branding Entertainment SEO Education 119

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Advertising 120

Advertising Advertisers Retail Price 120

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Consistency Consistency is key when it comes to social media algorithms. Boost productivity Finally, scheduling content is the perfect social media tip for boosting productivity.

Thought Leadership 119

Thought Leadership Analytics Management Social Media Marketing 119

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 98

Branding Price Analytics Social Media Marketing 98

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Branding 95

Branding Price Analytics Management 95

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Backlinko

MARCH 11, 2024

This section highlights key insights into current adoption and planned usage of marketing automation and its impact on helping achieve business objectives. So feel free to check this stats page later for new insights. We frequently update this list of statistics.

Customer Journey 98

Customer Journey Marketing Automation Platform Marketing Marketers 98

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Customer Journey 120

Customer Journey Analytics PR Communications 120

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 89

CMO Entertainment Communications Branding 89

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Search Engine Land

FEBRUARY 29, 2024

Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance. TikTok was the second-largest social media platform for purchases , behind only Instagram in 2023, per Statista.

Advertising 124

Advertising Advertisers Gen Z eCommerce 124

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media Marketing 107

Social Media Marketing Customer Branding Advertising 107

Digital Marketer

APRIL 18, 2024

Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. The Digital Battleground The rise of cord-cutting and the shift towards digital media consumption have fundamentally altered the advertising landscape in recent years.

Advertising 95

Advertising Advertisers Influencer Marketing Branding 95

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Digital Marketer

FEBRUARY 6, 2024

Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. These insights will inform your future marketing strategies and help in refining your approach to giveaways.

Branding 98

Branding User-Generated Key Performance Indicator Promotion 98

Search Engine Land

JANUARY 16, 2024

Prompt: Write a Social media post, focus on “Experience the best Vehicle Recovery, Transport and Outdoor Maintenance Services at your fingertip” Add company name Here to There Transport Ltd. Create two social media posts for Facebook using a maximum of 65 words to advertise your services.

Price 107

Price SEO Advertising Advertisers 107