Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Search Engine Land

JULY 17, 2024

You don’t need an expensive certificate in project management to help manage your own work in a way that makes sense and sets you up for success. If you’re without a project management tool or find your company’s chosen tool isn’t serving you, I’d like to introduce you to the Kanban board for PPC and other paid media digital channels.

Management 68

Management Manufacturing Communications Product 68

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. D2C doesn’t have any of that help. D2C Marketing Tips 1.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Hubspot Marketing

OCTOBER 29, 2024

B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush. B2B products often have greater technical complexity, which leads to longer onboarding processes. “In

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

Transform 113

Transform PR Law Manufacturing 113

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). This solution also shines in other industries.

Branding 98

Branding Manufacturing Management Retail 98

Martech

APRIL 28, 2025

From manufacturing to craft stores, they’re finally diving in. Traditional manufacturing companies are increasingly recognizing the need to modernize their systems. Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps.

Transform 113

Transform Gen Z Manufacturing Millennials 113

Martech

DECEMBER 10, 2024

It acts as a centralized, dynamic resource for creating, managing and delivering consistent and personalized brand content across all customer interactions and engagement channels. Traditional methods of managing brand assets no longer meet these demands. Managing your brand goes beyond merely storing assets on a shared server.

Branding 123

Branding Transform User-Generated Manufacturing 123

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 290

Transform Logistics Manufacturing Retail 290

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation.

Law 112

Law Transform Retail Manufacturing 112

Kuno Creative

JUNE 2, 2022

In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. Manufacturing companies often come in with the preconceived notion their products simply don’t have the visual appeal that social media calls for.

Manufacturing 111

Manufacturing Fashion Target Market Promotion 111

Neil Patel

DECEMBER 9, 2020

Getting the best inventory management software for your business will make all of it a reality. Our team at has curated a list of the best inventory management solutions for different types of businesses below. How to Choose the Best Inventory Management Software for You. Imagine you sell products on Amazon.

Management 134

Management Manufacturing Shipping Retail 134

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 115

Transform B2C Manufacturing Finance 115

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 75

Transform Manufacturing Key Performance Indicator Marketers 75

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

SMEI

DECEMBER 20, 2022

This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions. Download the Definitive Guide for Marketing Managers. 5 Ways AI will be used in Marketing. Free Marketing Guide.

Transform 65

Transform Marketers Marketing Manufacturing 65

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. This explains why feature-stuffed products often lose to competitors with a clearer story. Most product marketers get this part wrong. It’s not the meaning.

Manufacturing 119

Manufacturing Price Product Marketing Product 119

Neil Patel

DECEMBER 13, 2020

Everyone I work with uses document management software, and you should too. Whether you are trying to go green, stay organized, build great looking newsletters, or meet the most stringent regulations, document management software can make a hard process much easier. The Top 5 Options for Document Management Software.

Management 145

Management Price Law CRM 145

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. Sure, it impacts productivity , but it's not life-threatening.

Manufacturing 100

Manufacturing Finance Health New Technology 100

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketers 104

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. Add visuals to a long-form piece to share on social. Take SEO analytics company Ahrefs.

User-Generated 128

User-Generated Food Marketers Transform 128

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Customer 59

MarketingOps

DECEMBER 10, 2024

The Problem with CRM Adoption If your company has invested in a Contact Relationship Management (CRM) tool whether its Marketo, Salesforce, HubSpot, or Zoho then by definition it has adopted that CRM. But that doesnt mean your organization has achieved utilization, which is the most important milestone in CRM implementation.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ). The Burma-Shave company was doing it in the 1930s. This company started in the mid-1920s.

Key Performance Indicator 122

Key Performance Indicator Transform Analytics Marketers 122

Hubspot Marketing

SEPTEMBER 12, 2024

For example, the Akana Group has partnered with farm equipment manufacturer John Deere to get equipment into Native producers’ hands and has started doing business internationally for other projects. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart.

Logistics 115

Logistics Finance Manufacturing Law 115

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 110

Gen Z Influencer Marketing Manufacturing User-Generated 110

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 121

Product Manufacturing Price Marketers 121

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Like this: As a Google app, Gemini is integrated with many Google products.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Martech

JUNE 4, 2025

Manufacturing. Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. This shift is no longer optional.

Manufacturing 55

Manufacturing Transform Education B2C 55

Martech

JULY 29, 2022

When COVID-19 happened, manufacturing, shipping and storage all became wild and unpredictable. Supply chains were taut throughout the system, from parts to manufacturer, from manufacturer to shipping, from shipping to seller, from seller to customer. Those factors are intertwined and impact each other.

Management 108

Management Logistics Shipping Manufacturing 108

Neil Patel

SEPTEMBER 7, 2020

By choosing the right project management software, projects won’t throw you into that panic-inducing nightmare. I’ve managed countless projects, hundreds of teams, and bounced around to every project management software you can think of. The top 6 options for project management software. Task management.

Management 145

Management Price Real Estate Communications 145

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. It would show the company understands the problem women are facing.

Transform 127

Transform Manufacturing Copywriting Law 127

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Search Engine Land

AUGUST 9, 2024

Product line While these are usually smaller segments, I like to monitor large, top-priority product lines to ensure that drops do not impact their traffic. Setting up this segment helps to rule out issues for key product lines quickly. The root cause was that the pages were caught in duplicate content filters. What’s next?

SEO 84

SEO Manufacturing Health eCommerce 84

Martech

MAY 14, 2025

They’re asking different questions and making some explosive comments at the same time: “How do you know your GTM program is managing risk, not manufacturing it?” Sales blames product. Product blames finance. If not, you’re not managing risk you’re creating it. Marketing blames sales.

Finance 91

Finance Manufacturing Management Product 91

Neil Patel

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. Direct Channels.

Manufacturing 145

Manufacturing Logistics Retail Real Estate 145

Martech

JULY 25, 2024

“The first is the residential business unit, essentially the manufacture and distribution of accessories and residential furniture, primarily for home and office but for living indoors and outdoors; everything you can imagine except for kitchens and bathrooms.” “The company has three different business units,” he said.

Transform 117

Transform Fashion eCommerce Manufacturing 117