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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. In other words, you know what you need to get your audience to do or feel after consuming it and grasp who they are and what theyre interested in. So, here, you outline your content.

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Why your marketing isn’t working — and how an audit can help fix it

Martech

A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking. Visitors on LinkedIn are more receptive to this type of messaging. Many of the decision-makers you’re targeting are active on this platform.

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025. According to Wyzowl’s report , 93% of marketers plan to spend the same or more time on video marketing in 2025, and 68% of marketers who don’t currently use video plan to start in 2025.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns. Director of Marketing Job Description Effective marketing teams need insightful leadership. Determine the headcount and staffing needs of the marketing team.

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How to Use Social Media as a B2B Company

Buffer Marketing

This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth. Today, you might be able to practice content creation on one platform and choose to create thought leadership LinkedIn articles.

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AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt

Animalz blog

For example, a blog post on thought leadership might offer a free list of 100 writing prompts to help readers brainstorm social content. In an article on creating a marketing plan, they offer a free marketing plan template so that readers can more easily implement what theyve learned.