Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". So while we can't fully confirm that we're going to be in one again, we know that your marketing team is looking to you for answers. Are We in a Recession?:

Price 96

Price Food Industry Insights Marketing 96

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketing 84

Marketing Marketers Management Promotion 84

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. For others, it may mean creating deeper engagements with existing customers. Pinpoint your ideal customers.

Non-Profit 88

Non-Profit Direct Mail Health Management 88

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. People : Aligning organizational structure, staffing and professional development opportunities to deliver on vision, strategy and value proposition.

Performance Marketing 97

Performance Marketing Market Segmentation Marketing Marketers 97

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Price 75

Price Marketing Marketers Market Trends 75

Hubspot Marketing

APRIL 2, 2024

Aside from this, they were also dealing with frequent HR requests from employees who'd been waiting months to take vacations or change companies entirely. In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays.

Manufacturing 99

Manufacturing Communications Health Analytics 99

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Buffer Marketing

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Create tailored pitch templates, media lists, and outreach strategies for my target audience.

Transform 79

Transform PR Key Performance Indicator Thought Leadership 79

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

Market Trends 141

Market Trends Digital Marketing Whitepaper Manufacturing 141

Neil Patel

JANUARY 3, 2022

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing? Examples of Account-Based Marketing. Why are these numbers so low?

Direct Mail 127

Direct Mail Marketing Marketers Retail 127

Bannerflow

FEBRUARY 17, 2022

The most effective way of getting the most from your marketing team is to upskill. After all, an effective marketing team makes a business, and improving in-house skills empowers staff to grow whilst also growing the business. In-house marketing teams should not be limited to traditional activities. Attract better talent.

Transform 52

Transform Gen Z Marketing Marketers 52

Hubspot Marketing

APRIL 24, 2019

Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page when it comes to terminology. We have ambitious goals for 2019," you might tell your marketing team, following up with, "Our objectives are aggressive, but entirely possible.".

Social Media Marketing 137

Social Media Marketing Management Marketing Plan Video Marketing 137

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing.

Food 144

Food Customer loyalty Marketing Marketers 144

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. and internal (employees, vendors, partners, etc.) and internal (employees, vendors, partners, etc.)

Management 145

Management User-Generated Analytics Branding 145

Adobe Experience Cloud Blog

NOVEMBER 18, 2015

Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing. Quite a lot.

Customer 133

Customer Thought Leadership Marketing Marketers 133

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Marketing 112

Marketing Marketers CRM Customer Journey 112

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. Marketing and Sales Journeys More and more people prefer to research products and services independently online.

Customer 106

Customer Gen Z User-Generated Analytics 106

Digital Marketer

OCTOBER 25, 2022

With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? It allows you to capture and retain customers.

CRM 78

CRM Digital Marketing Key Performance Indicator Customer loyalty 78

CXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

AUGUST 17, 2022

The product or service, pricing, industry, market share, and a thousand other factors can impact business success. Hiring and retaining quality employees. Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. Put yourself in your employee’s shoes for a moment.

Management 98

Management Key Performance Indicator Promotion Price 98

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. We asked them all the questions you’d expect about social tactics and strategies and results. Always have, always will.

Transform 137

Transform Communications PR Promotion 137

Duct Tape Marketing

APRIL 28, 2022

3 Steps For Creating The Perfect Recruitment Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Key Takeaway: Recruitment and retention are big topics in the minds of business owners today. And I think these problems can be solved with a marketing solution.

Customer Journey 71

Customer Journey Price Place Customer 71

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. That’s easier said than done, though.

Customer Acquisition 132

Customer Acquisition Customer Advertising Advertisers 132

Rock Content

SEPTEMBER 20, 2023

It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? What Is a Go-to-Market (GTM) Strategy? Is It Important to Have a GTM Strategy?

Marketing Strategy 79

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 79

Buffer Marketing

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Create tailored pitch templates, media lists, and outreach strategies for my target audience.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Marketing Plan 144

Marketing Plan Energy Marketing Marketers 144

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Thought Leadership 79

Thought Leadership Transform Marketing Marketers 79

Martech

JANUARY 26, 2022

It goes without saying that the past year has been a time of momentous change for marketers. These shifts have undoubtedly reshaped the marketing landscape as we know it and led leaders to seek new operating models and digital solutions to keep pace. This is especially true for communications-heavy functions like marketing.

Communications 91

Communications Price Customer Place 91

Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Marketing professionals now wear many hats. This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP?

CRM 94

CRM Customer Acquisition CMO eCommerce 94

Hubspot Marketing

MAY 16, 2022

When it comes time to deliver the message to your marketing team, however, you're surprised by their reactions. When it comes time to deliver the message to your marketing team, however, you're surprised by their reactions. Because many employees cite workplace stress as the #1 stressor in their lives.

Health 97

Health CMO Energy Communications 97

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

CRM 123

CRM Marketing Marketers Customer Acquisition 123

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t use your program purely as a marketing technique.

Transform 92

Transform Thought Leadership Communications User-Generated 92

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Communications 126

Communications Finance Health Management 126