Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. That’s GA4 for you.

Transform 102

Transform Analytics Education SEO 102

Customers.ai

MARCH 27, 2024

We’ve launched tons of exceptional new features designed to help marketers overcome the challenges they’re facing now and will face in the future. Sometimes it seemed like you couldn’t open your email without learning that one tool or another was going to stop working how it used to. Signal Degradation is a major challenge.

Customer Journey 60

Customer Journey Outbound Marketing eCommerce User-Generated 60

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? There is a process that businesses follow before making purchases.

SEO 75

SEO Whitepaper B2C eBook 75

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Didn’t make the live webinar? We recorded the whole thing. Sharing them with you here now.

Analytics 104

Analytics User-Generated Email Marketing Promotion 104

Customers.ai

JANUARY 24, 2024

Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. So that’s what we’re going to talk about today: How to create a better lead nurturing strategy for your X-Ray contacts! What is lead nurturing?

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Martech

MAY 4, 2022

” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. .” ” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity.

Direct Mail 106

Direct Mail Customer Acquisition Price Marketing Strategy 106

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Ask, “what’s in it for me?”.

eBook 144

eBook Copywriting User-Generated Entertainment 144

Digital Marketer

MARCH 6, 2023

There are some people freaking out about how everything is going to change. In marketing, there are the tacticians who are directly affected: Content writers : If you’ve ever used a resource like WriterAccess to get blogs or articles created, you might have paid $0.1 Marketing agencies : Writing boilerplate content for websites?

CMO 79

CMO Copywriting Price Advertising 79

AWeber

JULY 26, 2022

Thank you pages are one of the biggest missed opportunities in digital marketing today. It’s also an opportunity to get them to keep saying yes to you, and to make sure they follow through on the action they just took. Using “confirmed opt-in,” also known as “double opt-in” is an email marketing best practice.

Email Marketing 102

Email Marketing Place Customer Education 102

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. The biggest ideas driving the brand are converted into actionable guidance for marketers and communicators. Messaging is what you say, voice is how you say it.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Sprout Social

JANUARY 6, 2021

In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. billion by 2021.

Video Marketing 130

Video Marketing Education Marketing Marketers 130

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data , too. Who’s on board with AMP for email? Add animation to emails. An AMP for email use case.

Place 72

Place Retail User-Generated Customer loyalty 72

Customers.ai

FEBRUARY 15, 2024

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns. Free Webinar: Watch Now What happened to digital ad targeting? By identifying 20% of your anonymous web visitors.

Advertising 56

Advertising Advertisers Transform Outbound Marketing 56

Adobe Experience Cloud Blog

MARCH 4, 2014

Author: Aine Dundas If you capture and use customer data as part of your marketing process, legal compliance should be one of your top concerns. That said, ePrivacy laws – especially if you’re marketing across multiple countries, each with varying legislative requirements – can be a challenge to keep straight. DUNCAN : Yes.

Law 134

Law Thought Leadership Marketing Marketers 134

Duct Tape Marketing

JANUARY 26, 2023

The Secret To Attracting Your Ideal, High-Ticket Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast , I interview Russ Ruffino. He’s sharing the expert tips that could change everything about how you do business.

Price 73

Price eBook Transform Communications 73

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. 16 engagement post ideas for 2023 Facebook isn’t dead. You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content.

Gen Z 111

Gen Z User-Generated Transform Education 111

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work.

Shoppers 90

Shoppers Promotion Marketing Automation Platform B2C 90

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. This is our how-to guide for writing and designing an effective website homepage. Homepages are hard. It’s a high-stakes page because your homepage is the most visible page on your website.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Adobe Experience Cloud Blog

JUNE 23, 2014

Author: Hana Abaza Any marketer worth her salt is results driven. Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. Make It Visual & Responsive.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Great marketing keeps ‘the jaguar effect’ in mind.

Email Marketing 88

Email Marketing Copywriting CMO Communications 88

Content Marketing Institute

JUNE 28, 2018

Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. Instead, I’m using the torrential GDPR outpouring to illustrate some do’s and don’ts for email marketing. Don’t include a CTA that leads to a dead (or wrong) end.

Law 96

Law Copywriting Email Marketing Content Marketing 96

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. What I mean by that is your content marketing efforts should overlap with the event you’re promoting. If you want to keep people interested and make sure they actually show up, you’ll need to create compelling promotional content.

Promotion 145

Promotion User-Generated Place Entertainment 145

Duct Tape Marketing

JUNE 26, 2014

10 Ways to Build Your Email List – the Right Way written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Krista Bunskoek – Enjoy! . Think email marketing is dead? photo credit: Flickr.

eBook 73

eBook User-Generated Price Email Marketing 73

Orbit Media Studios

FEBRUARY 28, 2024

But then they hit a dead end. Here is a quick guide to finding and fixing website dead ends. We’ll list the seven most common dead ends on websites and suggest fixes that keep your visitors flowing. The best service pages aren’t dead ends. By Andy Crestodina Click! You have a visitor. Hopefully, answers are easy to find.

eCommerce 131

eCommerce Shipping Analytics Place 131

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. If you’ve not put much thought into email because of the “email is dead” myth, we want to assure you this isn’t the case.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. Here are three trends (and suggestions for what to do about them) Rohit predicts will have a big impact on content marketing this year and possibly in years to come. What’s the problem?

Content Marketing 109

Content Marketing Advertising Advertisers Branding 109

Adobe Experience Cloud Blog

SEPTEMBER 13, 2011

But regardless of the factors at play, it stands to reason that learning more about what’s happening to sales cycles can help sales and marketing departments figure out how to shorten them. There are conflicting reports on how the recession has affected B2B sales cycles.

User-Generated 107

User-Generated Communications Branding Product 107

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. As I’ve written in the past, I currently point to sixteen distinct growth channels and have grouped the tools and resources by channel to make it easier to navigate. Referral Marketing Category on Duct Tape Marketing.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Hootsuite

OCTOBER 8, 2019

How people perceive your brand depends a lot on the content you put out into the world. How people perceive your brand depends a lot on the content you put out into the world. As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later).

Education 111

Education Gen Z Millennials Promotion 111

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. Make sure I get the most out of my content, since it’s expensive to create.

Whitepaper 48

Whitepaper Thought Leadership Marketing Marketers 48

Duct Tape Marketing

SEPTEMBER 22, 2014

Why I Think Rainmaker Is the Future of Websites written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I’ve been helping business owners and marketers build websites and a more complete online presence for years now. I pushed clients into blogging as far back as 2004.

eBook 67

eBook User-Generated Price SEO 67

Duct Tape Marketing

JANUARY 16, 2020

Transcript of Using AI with Human Touch to Create Great Social Content written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. How are you?

Food 40

Food Transform Customer eCommerce 40

Duct Tape Marketing

JUNE 10, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Non-Profit 59

Non-Profit Marketing Marketers Shipping 59

Search Engine Land

SEPTEMBER 8, 2023

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry. ” I wish that were true.

SEO 141

SEO Health Place Product 141

Customers.ai

DECEMBER 19, 2023

As we head into the new year, marketers are racing to the finish line and getting their plans set for 2024. If you aren’t familiar, Semrush is a leading online visibility management platform and is used by over 10 million digital marketers worldwide. Semrush helps marketers grow their traffic and Customers.ai That’s right.

User-Generated 115

User-Generated Outbound Marketing B2C Digital Marketing 115

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Are you ready to skyrocket your success? Click on it.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

Adobe Experience Cloud Blog

DECEMBER 16, 2019

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead , 33% of consumers say they used it more frequently in 2019 than last year. . And by the end of 2019, it’s estimated that marketers in the U.S. We’ve made email marketing about us, when it should be all about our customers. .

Email Marketing 106

Email Marketing Thought Leadership eBook Marketing 106