Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing. Market introductory offers to new customers.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 112

Search Marketers CRM B2C Analytics 112

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Influencers.

Influencer Marketing 121

Influencer Marketing Whitepaper User-Generated Marketing 121

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. The economic outlook is grim, and interest rates and inflation are high. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Build awareness with SEO content. Educate your audience.

Marketing 96

Marketing Marketers User-Generated Promotion 96

Digital Marketer

SEPTEMBER 18, 2023

Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. But truth be told, a lot of AI content lacks the warmth, the humor, the “je ne sais quoi” that makes us human. That, my friends, is the puzzle we’re facing in today’s marketing world.

Transform 121

Transform User-Generated Marketing Marketers 121

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 110

Analytics Customer Journey User-Generated Customer loyalty 110

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Thought Leadership 100

Thought Leadership Marketing Marketers Marketing Strategy 100

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. This helps marketers target their ads very precisely. You’re in the right place!

Advertising 98

Advertising Advertisers Thought Leadership User-Generated 98

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. Your content marketing is similar.

Content Marketing 128

Content Marketing Health Inbound Marketing Marketing 128

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough.

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. See Content Preferences of Engineers and Industrial Buyers ).

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 100

Finance Manufacturing Health Education 100

AWeber

APRIL 11, 2024

Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach , all those benefits can translate to big profits and a healthy ROI for your business.

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Content Marketing 121

Content Marketing SEO Marketing Marketers 121

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. It Attracts The Right Leads.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy 89

Marketing Strategy Whitepaper eBook Marketing 89

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience. Social networks have their content indexed in search engines, too.

SEO 114

SEO PR Branding Customer 114

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. They shine brightest when tackling short-term or one-off projects.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

Fashion 102

Fashion New Technology Branding Product 102

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Before diving in to all things editorial guidelines, a quick introduction.

Transform 98

Transform Place Communications SEO 98

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Take this further and personalize the onboarding process and content to help bolster customer retention, which leads to the next strategy….

Customer 136

Customer Whitepaper eBook Education 136

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising 133

Advertising Advertisers Content Marketing User-Generated 133

Hubspot Marketing

DECEMBER 1, 2023

Being both a marketer and a customer in one, I naturally lean towards using icons. Explore how to use marketing and sales icons in the best ways possible. We'll cover: Why use icons in marketing and sales materials? Let’s explore icons’ use cases in marketing and sales materials. Icons set your brand apart.

eCommerce 99

eCommerce Marketing Marketers Manufacturing 99

Lynton Web

APRIL 11, 2024

At its core, blogging is the act of creating and publishing content on the Internet. A blog is a website or a section of a website that is regularly updated with new content, typically in the form of articles, videos, or images. These platforms provide the tools and templates to create and publish your content.

Whitepaper 105

Whitepaper SEO eBook Place 105

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated 97

User-Generated Social Media Marketing Millennials Analytics 97

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. This integration enhances your overall authority, creates a digital footprint and fosters long-term brand success and recognition.

PR 119

PR SEO Branding Non-Profit 119

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Exposure Ninja

MAY 3, 2024

Even as search engines keep tweaking their algorithms , high-quality backlinks remain a major factor in determining a website’s authority, relevance, and, ultimately, those all-important search rankings. But that’s just the tip of the iceberg regarding the benefits of solid B2B link building. Not only that, but 46.5%

PR 52

PR SEO User-Generated Digital Marketing 52

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. If you’re lacking a strategy , you can’t expect consistent results. (A

Content Marketing 108

Content Marketing SEO Marketing Marketers 108