Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. How is online reputation monitoring done? or G2), it goes far beyond that.

CRM 96

CRM Management PR Customer 96

Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

Email Marketing 63

Email Marketing Price Marketing Marketers 63

Neil Patel

SEPTEMBER 7, 2020

By choosing the right project management software, projects won’t throw you into that panic-inducing nightmare. I’ve managed countless projects, hundreds of teams, and bounced around to every project management software you can think of. Rinse and repeat with every possible combination of tools on the market. Trello to Asana.

Management 144

Management Price Real Estate Communications 144

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Marketers User-Generated Education 89

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 128

User-Generated Marketing Marketers Advertising 128

Hubspot Marketing

JUNE 20, 2022

based marketers in 2022 , we found that most social media marketers post between four to six times a week on social media platforms. While that is the average, some marketers post more or less depending on the platform. However, when asked about Pinterest, most marketers surveyed only post two to three times a week.

Social Media Marketing 140

Social Media Marketing User-Generated Marketing Marketers 140

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Content Marketing 135

Content Marketing Customer Marketing Marketers 135

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. This comprehensive guide examines the top contenders for content curation software. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities.

Management 80

Management Price Analytics User-Generated 80

Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. and GPT-4 LLMs.

Transform 92

Transform PR Marketing Marketers 92

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 89

Content Marketing Marketing Marketers Transform 89

Hubspot Marketing

MAY 30, 2023

Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries. AI Applications in Marketing Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job.

Real Estate 96

Real Estate Manufacturing Transform Finance 96

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Duct Tape Marketing

MARCH 15, 2021

What is Duct Tape Marketing? written by John Jantsch read more at Duct Tape Marketing. More than anything Duct Tape Marketing is an idea that started with the belief that marketing is a system and in order to operate that system, there must be a very clear point of view about how to build a remarkable business.

eBook 82

eBook Marketing Marketers Traditional Marketing 82

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. The best way to find that answer is to look at successful cases and understand why they did. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. “Also, it’s incredibly important to share best practices, and also share some of the weaknesses and vulnerabilities we find.

Traditional Marketing 117

Traditional Marketing User-Generated New Technology Product 117

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. They want a personalized interaction that’s authentic and engaged.

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

Search Engine Land

NOVEMBER 10, 2023

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Get the daily newsletter search marketers rely on. It implemented all the best practices, which Microsoft stated would help with efficiency. What changed and why?

Advertising 113

Advertising Advertisers Customer Search Marketers 113

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Neil Patel

MARCH 10, 2021

With regular meetings held weekly or monthly, perhaps include team building at the beginning or end, whichever is the best fit. Virtual Team Building Suggestions Using Online Meeting Software. Perhaps pour a drink (non-alcoholic is probably best!), Consider giving prizes for the best lie and the most outrageous truth.

Marketing 142

Marketing Marketers Fashion Communications 142

Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference. SUBSCRIBE See terms.

Transform 87

Transform Direct Mail PR User-Generated 87

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? Artificial intelligence encompasses anything we do to make machines smarter, whether that’s a software application, a smart fridge, or a car. How it Is Now: The Effects of NLP on Digital Marketing. That makes it hugely applicable to marketing. Let’s find out.

Digital Marketing 145

Digital Marketing Marketing Marketers User-Generated 145

Martech

MARCH 31, 2022

You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. See terms.

Transform 107

Transform CMO Whitepaper Marketing 107

Vertical Response

APRIL 11, 2022

Did you know that, according to Finances Online , email marketing is in the top 59% of leading increasing ROI, beating out all the other marketing tools such as social media (21%), display ads (14%), and video (5%)? Considering how powerful this type of marketing can be, you might be wondering, “How much does email marketing cost?”.

Email Marketing 52

Email Marketing Finance Marketing Marketers 52

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. For this, you’ll need to create a content marketing strategy that includes all the factors required to ensure it succeeds.

Real Estate 72

Real Estate Marketing Marketers User-Generated 72

Neil Patel

NOVEMBER 30, 2020

Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. These customer service software options will help you organize your company, whether you’re a startup or a seasoned business owner. The Top 7 Options for Customer Service Software. Features Offered.

Customer 103

Customer CRM Gen Z Price 103

Hubspot Marketing

APRIL 13, 2021

To take full advantage of these benefits, you need to choose the best software for live webinars. The Best Live Webinar Software. Best Webinar Software for Marketers. Best webinar software for small businesses. Best Webinar Tools for Training and Classroom Sessions. WebinarNinja.

Analytics 102

Analytics Customer Journey Price Customer 102

Neil Patel

JANUARY 19, 2021

Considering the modern world we live in, what better way to leverage knowledge than with knowledge base software. This type of software tool helps answer any doubts users have before they become paying customers. But the question remains: What is the best knowledge base software in the market right now?

Price 95

Price Analytics Management SEO 95

Search Engine Land

AUGUST 17, 2023

Best serve their customers – the searcher. Get the daily newsletter search marketers rely on. Expanding your understanding of search intent can help refine your engagement and marketing strategies – ultimately improving your understanding of audience segmentation, relevancy, engagement, visibility and increased conversions.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. They may also be considering additional purchases.

SEO 133

SEO Customer User-Generated Analytics 133

Martech

OCTOBER 31, 2023

See MarTech’s Email Periodic Table for a detailed list of email best practices.) Your email service provider support forum is a good place to start. Dig deeper: Email marketing strategy: A marketer’s guide How do you know the customer hasn’t received your email? Provide an easy path to opt out. There might be an easy fix.

Customer 100

Customer Customer Journey Communications Email Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. Although VR has had slower growth in the past few years, the market has begun to pick up at a fast rate. Conducting market research can be done in a myriad of ways.

Product 134

Product Thought Leadership Copywriting Fashion 134

Neil Patel

FEBRUARY 1, 2021

We’ve compiled a list of the seven best SEO plugins for WordPress options, making it easier for you to find the best plugin to suit your company’s needs. 2 – Yoast SEO – The Best WordPress SEO Plugin for Page Analysis. 3 – SEMRush – The Best WordPress SEO Plugin for Keyword Research.

SEO 144

SEO Price Analytics Social Media Marketing 144

Search Engine Land

MARCH 29, 2024

Unlike AI, which depends on artificial or software intelligence, agile relies on how teams naturally organize to accomplish tasks. The process can take months to complete, which is not always ideal, especially when you want to release a product MVP to the market ahead of your competitor. Sound familiar ?)

SEO 95

SEO Management Product eCommerce 95

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Millennials 134

Millennials Shipping Entertainment eCommerce 134

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry. Will you make more money? Promoted faster? Supply and Demand.

Marketing Automation Platform 99

Marketing Automation Platform Thought Leadership Marketing Marketers 99

Hubspot Marketing

MAY 25, 2023

Inbound marketing is all about building a relationship with prospects before they make a purchase. Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Inbound recruiting is a mix of recruitment marketing and employer branding.

Inbound Marketing 89

Inbound Marketing Customer Acquisition Communications SEO 89