Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. A killer employee experience is critical.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

JULY 27, 2023

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. PPC marketers know it inherently can’t be the most relevant – or at least that was the conversation within our team at the time.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Search Engine Land

FEBRUARY 24, 2023

Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Search Marketers 124

Search Marketers Neuromarketing SEO Marketing 124

Hubspot Marketing

JULY 5, 2023

When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing.

User-Generated 108

User-Generated Marketing Marketers Branding 108

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 120

SEO Branding Entertainment Communications 120

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Analytics 98

Analytics User-Generated Social Media Marketing Promotion 98

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 117

Customer Acquisition User-Generated Marketing Marketers 117

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Dig deeper: SEO testing: Shifting from reactive to proactive strategies Get the daily newsletter search marketers rely on. It’s also valuable to look outside of the industry. See terms.

SEO 117

SEO Marketing Marketers New Technology 117

Search Engine Land

JULY 25, 2023

To address this challenge, Conductor undertook an extensive analysis of over 600 enterprise domains from renowned brands. Visit Digital Marketing Depot to download the 2023 SEO Industry Benchmark reports from Conductor. The most frequent top result types. The domains leading the conversation in each result type.

Digital Marketing 90

Digital Marketing SEO Marketing Marketers 90

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. Three French hens?

Transform 112

Transform Marketing Marketers Branding 112

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports. Be explicit about how the data will be used. See terms.

SEO 107

SEO User-Generated Communications Search Marketers 107

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Marketing Mix 108

Marketing Mix Marketing Marketers Price 108

Lynton Web

FEBRUARY 21, 2024

In fact, research shows nearly 4 out of every 5 people have recently unfollowed a brand/person on social media because the content they find is irrelevant. That could range from your post not aligning with your brand to the content not making sense for the platform. Keep reading to learn about the best posts for each platform.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Click here.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Hubspot Marketing

AUGUST 30, 2023

Women-centered Marketing It’s no wonder Barbie, Beyoncé, and Taylor Swift have seen so much success — all three have effectively used women-centered marketing. Even before audiences knew that the Barbie movie’s plot was about examining the patriarchy, the marketing was clearly geared towards a female audience.

Entertainment 101

Entertainment Marketing Marketers Branding 101

Search Engine Land

JANUARY 5, 2023

2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. Google to start showing local-specific phone numbers when location extensions appear in ads. Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas.

Search Marketers 89

Search Marketers Law Marketing Marketers 89

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 120

Search Marketers SEO Marketing Marketers 120

Search Engine Land

MARCH 7, 2023

Google rolls out AdWords account-level call extensions, among other call updates 2017: Business names in call-only ads, more detailed reporting and an expansion of automated call extensions were on the way. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Get MarTech! In your inbox.

User-Generated 87

User-Generated PR Marketing Automation Platform Social Media Marketing 87

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Design and implement campaigns within the context of discussions surrounding your brand.

Advertising 102

Advertising Advertisers Price Management 102

Rock Content

APRIL 22, 2024

When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more. In this article, you will have a glimpse into the report from a marketer’s perspective. But how are marketers using it daily?

User-Generated 52

User-Generated Marketing Marketers Branding 52

Search Engine Land

APRIL 12, 2023

PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Onsite vs. offsite ads. Functionality explained. Try it out. Dig deeper.

Shoppers 88

Shoppers Retail Advertising Advertisers 88

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 111

Email Marketing Price User-Generated Health 111

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Set specific marketing goals.

Direct Mail 114

Direct Mail Finance Marketing Marketers 114

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. ” Uptake of SGE SGE is expected to impact search and digital marketing, but the group believes widespread adoption won’t happen soon.

Copywriting 120

Copywriting User-Generated Marketing Marketers 120

Search Engine Land

NOVEMBER 28, 2023

To integrate Bard with YouTube, turn on the YouTube extension toggle on the Bard website, as demonstrated in the screenshot below, shared by Skill Leap AI : Once the YouTube extension option is enabled, users can start a conversation with Bard by asking it a question relating to a video, such as: “Give me a recipe for Thanksgiving turkey.

Entertainment 98

Entertainment SEO Search Marketers Branding 98

Ariyh

SEPTEMBER 11, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,759 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you build a result-driving online experience, quickly and effectively? Want your brand here? Click here.

Manufacturing 114

Manufacturing Transform Price Marketing 114

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

Email Marketing 78

Email Marketing Law Communications Marketing 78

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Customer Journey 100

Customer Journey CRM Marketing Marketers 100

Duct Tape Marketing

MARCH 30, 2021

15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing. Chrome extensions are incredibly useful (and often underrated) tools for marketers. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects.

Marketing 99

Marketing Marketers SEO Marketing Strategy 99

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? As we explore the strengths of both, let’s uncover the best fit for your brand’s voice and goals.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 111

B2C eCommerce Retail Shoppers 111