Buffer Marketing

MAY 21, 2024

Re-order Images This improvement lets you rearrange the order of images in your scheduled posts, so you can ensure your visual content makes the best impact. LinkedIn Personal Profile Analytics: Soon, you’ll be able to gain insights into how your content is performing on your personal LinkedIn profiles. million users.

Analytics 56

Analytics Management Branding 56

Search Engine Land

FEBRUARY 19, 2023

Using the news meta keywords tag no longer helped Google understand your news content. Also on this day Google: Spam less than 1% of Maps content 2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps. Google ignored it the same way they ignore the normal meta keywords tag.

Search Marketers 97

Search Marketers Marketing Marketers User-Generated 97

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 121

Analytics Customer Journey User-Generated Customer loyalty 121

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 145

Management Whitepaper Marketing Automation Platform CRM 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 123

Social Media Marketing Marketing Marketers Education 123

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 136

SEO User-Generated Transform Market Trends 136

Hubspot Marketing

JANUARY 17, 2023

You might be familiar with the common culprits of poor page performance — excessive content, uncompressed image files, insufficient hosting, and lack of caching to name a few. When the scan is complete, Google assigns your website an aggregate speed score, from 0 (slowest) to 100 (fastest). This is also called “above-the-fold” content.

Management 144

Management SEO Place 144

Martech

JULY 10, 2023

now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. However, an AI-driven website (hah!)

Market Trends 136

Market Trends Law Transform User-Generated 136

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

User-Generated 122

User-Generated B2C Analytics Advertising 122

Kevin Indig

SEPTEMBER 4, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Learn More There are two types of SEO: product-led and marketing-led. More depth about different aggregator types: SEO Strategy Archetypes.

Product 59

Product SEO Retail User-Generated 59

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology.

Transform 125

Transform CRM Customer Journey Management 125

Hubspot Marketing

JANUARY 23, 2023

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. Where do marketers find job listings? What qualities do marketers look for in prospective companies when searching for jobs?

Health 106

Health Marketing Marketers Advertising 106

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Content ownership is a complex problem. Who owns AI training data?

New Markets 52

New Markets Non-Profit User-Generated Law 52

Search Engine Land

NOVEMBER 13, 2023

Leveraging unique visuals Non-SEO-savvy stakeholders may not know much about search keywords but likely understand general marketing concepts like the marketing funnel and audience segments. You can use this understanding to explore keywords more deeply and create strategies that align with these broader marketing terms.

SEO 126

SEO Transform Communications User-Generated 126

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing 96

Manufacturing Health Education Inbound Marketing 96

Search Engine Journal

APRIL 5, 2022

Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them. The post Why Do Aggregator Sites Outperform The Original Source On Google? appeared first on Search Engine Journal.

Content Marketing 104

Content Marketing SEO Marketing Marketers 104

Buffer Marketing

NOVEMBER 28, 2023

  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

User-Generated 118

User-Generated Thought Leadership Branding Analytics 118

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 132

Content Marketing Key Performance Indicator User-Generated Whitepaper 132

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Branding 106

Branding Transform Health Analytics 106

Chief Martec

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. Hello, 2022! Or document.write("Hello, 2022!")

Finance 136

Finance B2C Transform User-Generated 136

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing Strategy 143

Marketing Strategy Content Marketing Key Performance Indicator Marketing 143

Martech

SEPTEMBER 15, 2021

We are in the midst of a great flux for marketers. Detailed and convivial buyer personas would be crafted, CRMs loaded with masses of aggregated data sets, and if they so wished, marketers could still claim humble successes from spray-and-pray philosophies. Register for Signals21.

Entertainment 96

Entertainment Advertising Advertisers Marketing 96

Chief Martec

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Energy 119

Energy CRM Management Product 119

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

User-Generated 134

User-Generated eCommerce Shoppers Promotion 134

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. The more you know your audience, the better you will do — a real plus for B2B marketers. “We

User-Generated 97

User-Generated Advertising Advertisers Digital Marketing 97

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. Why we care. Get MarTech! Get MarTech!

Customer Acquisition 126

Customer Acquisition Entertainment Education Content Marketing 126

Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? Table of contents What do we mean by “AI”? : Table of contents What do we mean by “AI”? What underlying marketing needs are AI tools trying to meet? and Head of Growth at Homepace.

Email Marketing 80

Email Marketing Transform User-Generated Marketing 80

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. Syndigo’s SmartPrompts accelerates content creation for product detail listings. Get MarTech!

Product 113

Product User-Generated Customer Journey Influencer Marketing 113

Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. Retention vs. acquisition marketing: What’s the difference? Retention vs. acquisition marketing: What’s the difference?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Customers.ai

FEBRUARY 13, 2024

However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns! The answer.

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. Interactive ads, for example, allow viewers to engage with the content and learn more about a product or service. Whether they engaged with it.

Advertising 98

Advertising Advertisers Market Research Branding 98

Martech

OCTOBER 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and “best-of-breed” takes me back. Maybe only four or five years, but that’s a lifetime in marketing technology. Honestly, who even talks about ‘marketing clouds” anymore?

Transform 111

Transform Marketing Automation Platform User-Generated Food 111

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Search Engine Land

NOVEMBER 1, 2022

This is to help advertisers migrate top-performing content to RSAs and ensure all ad groups have RSA before February. . Aggregator partner options. Now available in all Shopping Campaigns global markets.” In-market audience targeting for soccer fans. Get the daily newsletter search marketers rely on.

Product 96

Product Price Advertising Advertisers 96