SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. Creator Economy Stats For Marketers To Know.

Gen Z 127

Gen Z Influencer Marketing Education Marketing 127

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. Mind games.

Analytics 115

Analytics Marketing Marketers Digital Marketing 115

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Search Engine Land

MARCH 15, 2024

Business email address Subscribe Processing. Crawl stats The Crawl stats report is a bit hidden within the Search Console interface (under Settings ), which is likely why it’s underutilized: Once you actually find the report, however, you can drill into a few different aspects. See terms.

SEO 128

SEO Search Marketers Branding Analytics 128

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 114

Email Marketing Health Marketing Marketers 114

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Top 10 most popular email clients. Gmail: 29.5%.

Marketing 130

Marketing Marketers Analytics Market Trends 130

Search Engine Land

FEBRUARY 25, 2023

Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report 2018: Google’s John Mueller confirmed a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for on Feb. From Search Marketing Expo ( SMX ) Know your site.

Search Marketers 121

Search Marketers Marketing Marketers Advertising 121

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Search Engine Land

FEBRUARY 21, 2024

Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Melissa Mackey, paid search director at Compound Growth Marketing, also reported seeing the pop-up notification being served to her clients. Why we care.

Advertising 112

Advertising Advertisers Promotion Marketing 112

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. Yahoo and Outlook.com have increased their market share. GMX: 0.04%.

Marketing 93

Marketing Marketers Analytics Place 93

Search Engine Land

JANUARY 11, 2024

” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Engaging ads are essential for brand awareness, visibility, and conversions. 56% of viewers are more likely to actively watch videos sponsored by a brand when they have the option to skip. .”

Place 124

Place Branding Search Marketers Marketing 124

Litmus

NOVEMBER 18, 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Top 10 most popular email clients. Apple gained market share, from 57.7% As for the top 10: Apple: 58.9%. Gmail: 28.5%.

Analytics 86

Analytics Marketing Marketers Place 86

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Table of contents What is loyalty marketing?

Customer loyalty 108

Customer loyalty Retail Marketing Marketers 108

Martech

JULY 19, 2021

Good morning, Marketers, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? What’s more, do they have the soft skills which are essential to work across marketing, sales, perhaps IT and other functions? Editorial Director.

Gen Z 120

Gen Z Marketing Marketers Customer 120

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Search Marketers 130

Search Marketers Manufacturing SEO Marketing 130

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Email performance in the U.K. Positive trends for email performance.

Email Marketing 102

Email Marketing User-Generated Analytics Marketing 102

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. That said, the top 3 most popular email clients for March 2022 are Apple, Gmail, and Outlook. of overall email client market share.

Marketing 100

Marketing Marketers Analytics Place 100

Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Learn how Gmail opens are reported in Email Analytics.

Marketing 93

Marketing Marketers Analytics Place 93

Hubspot Marketing

AUGUST 7, 2023

AI is giving marketers a newer, faster, and easier way to create content. It's a question on every marketer's mind: should I use AI to create content? If you ask it to write an article about, say, "The Top TikTok Stats of 2023," it will generate an article with outdated data. Then there's the issue of duplicate content.

Thought Leadership 91

Thought Leadership SEO Marketing Marketers 91

Litmus

JUNE 8, 2021

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. Let’s see how email client market share changed in May 2021. market share.

Marketing 130

Marketing Marketers Place Analytics 130

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS marketing allows businesses to connect with their target audience through personalized and timely text messages.

User-Generated 108

User-Generated Key Performance Indicator Communications Marketing 108

Litmus

SEPTEMBER 8, 2021

It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. What did we find? Let’s dive in.

Marketing 119

Marketing Marketers Analytics Place 119

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 74

Advertising Advertisers PR Millennials 74

Search Engine Land

JANUARY 9, 2024

While you do not need to know all the ins and outs of the business, some topics you may wish to consider discussing with the client include: How does PPC sit within your wider marketing strategy? What other marketing activities are taking place within the business? Would you prefer this to be over email or via a call?

Communications 112

Communications Management Product Place 112

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Digital Marketing 104

Digital Marketing Price Marketing Marketers 104

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. This might include highlighting your article on the platform, showing your post to readers they think will want to read it, or adding it to subscriber emails. What is Medium? Most curators are publication editors.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Energy 115

Energy Non-Profit Real Estate Health 115

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. You must align your objectives with helping users while connecting them to your business and marketing mission. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Write the second draft.

Customer loyalty 131

Customer loyalty SEO User-Generated Product 131

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. Apple’s overall market share went up over three percentage points, from 54.2% GMX: 0.04%.

Analytics 86

Analytics Marketing Marketers Place 86

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Create meaningful, authentic marketing strategies.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Rock Content

MARCH 21, 2023

And, here’s why: the more you know about your competitors, the better you can plan your own digital marketing campaigns. Download this post by entering your email below Do not worry, we do not spam. Check Google Analytics Finally, you can always check your Google Analytics stats.

Digital Marketing 98

Digital Marketing Analytics Health SEO 98

Search Engine Land

JULY 10, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. But what GA4 alternatives are marketers genuinely switching over to? Semrush One marketer, who wished to remain anonymous, told Search Engine Land: “GA4 is an unfinished product that was rushed to market.” a month. .”

Analytics 75

Analytics Shipping Price Marketing 75