Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.

User-Generated 140

User-Generated SEO Branding Management 140

OnPassive Marketing

JUNE 13, 2022

Affiliate marketers may learn about the finest affiliate marketing traffic sources in this article, including starting an affiliate website to employing paid ads, focused traffic, social media sites, and search engines. What is affiliate marketing, and how does it work? How can affiliate marketers get free traffic in 2022?

Affiliate Marketing 83

Affiliate Marketing Marketing Marketers Promotion 83

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Exceptional Excel skills.

Succession Management 115

Succession Management Management New Technology Marketing 115

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Transform 130

Transform B2C Whitepaper Marketing 130

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. And boy, were there a lot of industry-changing announcements for marketers this year. But we saw just that at Google’s 2023 I/O conference.

PR 98

PR User-Generated Marketing Marketers 98

Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. Yeah, that was fun.

Transform 124

Transform B2C Whitepaper Marketing 124

Hubspot Marketing

AUGUST 22, 2023

Google for Nonprofits is a membership program for nonprofits based in the U.S. Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva , BeatBullying , UNICEF, and charity: water are part of the Google for Nonprofits community. with country-specific programs ).

Analytics 90

Analytics Marketing Marketers Communications 90

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Transform 117

Transform User-Generated Marketing Automation Platform CRM 117

Orbit Media Studios

JANUARY 16, 2024

This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts. But there is rarely one correct answer in digital marketing. Britt Skrabanek, Superneat Marketing “Meaningless subheads are the kiss of death for your website. So make the first slide a good one.

PR 123

PR SEO Place Promotion 123

Search Engine Land

OCTOBER 20, 2023

Templates for slide decks, Excel or Google Docs, etc. Get the daily newsletter search marketers rely on. With the right approach, programmatic SEO can be a valuable addition to your digital marketing toolkit. Social media templates or filters. Canva is often referenced as a great example of this. SUBSCRIBE See terms.

SEO 121

SEO Entertainment Product Digital Marketing 121

Rock Content

MAY 11, 2023

A content marketing report is a bit like a report card from a school. If you are wondering how to report on content marketing results, let us help. How to Write a Content Marketing Report? You must write a content marketing report that suits your specific needs. The truth is that content success is measurable.

Content Marketing 98

Content Marketing Key Performance Indicator B2C Marketing 98

Marketing Insider Group

JULY 29, 2021

Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. You can use interactive tools like Keynote, Google Slides, Canva, Prezi, Flowvella, and others. Christina Tomlinson is the VP of Marketing & Events at Pathable. Let’s dive in to explore these ideas!

Entertainment 137

Entertainment Marketing Plan Place Management 137

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Hubspot Marketing

MAY 16, 2023

But how can AI assistants help marketers? Where Marketers Can Best Use AI Assistants Personalizing customer support. Email is a common time sink for marketers. Luckily, marketers now have powerful AI tools at their disposal to help manage their inbox and calendar. Managing your calendar and inbox. Creating content.

CRM 96

CRM Marketing Marketers User-Generated 96

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. Google Bulletin: Hyperlocal news, Nextdoor competitor or both?

Search Marketers 98

Search Marketers Real Estate Retail Marketing 98

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. Why is integrating Google Ads with GA4 the first step? How should B2B marketers use GA4? How should B2C marketers use GA4? Get the daily newsletter search marketers rely on. 50 for $50).

Digital Marketing 118

Digital Marketing Marketing Strategy Gen Z Food 118

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Search Marketers 99

Search Marketers Marketing Marketers SEO 99

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

JULY 14, 2022

of marketers using them. They were so popular that we decided to revamp the offer and include PowerPoint, Adobe Indesign, and Google Slides formats. The Conversational Theme Ebook Template is best for: Social media marketing and campaign guides. The Artistic Theme Ebook Template is best for: Marketing Content.

eBook 145

eBook Education User-Generated Communications 145

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Content Marketing 106

Content Marketing Transform User-Generated SEO 106

Rock Content

JANUARY 12, 2024

In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. Navigating Changes in B2B Marketing In the business-to-business (B2B) sector , saying bye to third-party cookies calls for a strategy rebuild.

Transform 97

Transform Manufacturing Finance Shipping 97

Litmus

MARCH 14, 2023

After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. How can you prepare for email marketing requests that come from your stakeholders (and your organization at large)? How will you do it?

Email Marketing 81

Email Marketing Copywriting Marketing Marketers 81

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. They might even resent having to comb through marketing emails to find the messages they want.

Email Marketing 90

Email Marketing Promotion Retail User-Generated 90

Businesses Grow

NOVEMBER 14, 2022

A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators. The demand for content is rising, with 86 percent of agencies agreeing that there is an increasing need, and the majority of them are further investing in content marketing in the long run.

Education 129

Education Digital Marketing Branding Content Marketing 129

Buffer Marketing

APRIL 23, 2024

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).  I spoke to content creators and influencer marketing team leaders to get their best advice for creating media kits that stand out.

Influencer Marketing 96

Influencer Marketing Social Media Marketing Price Fashion 96

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Let’s consider an example: A user realizes they have a problem and conducts a Google search to understand potential solutions, searching out a pain/need/want/desire.

Gen Z 125

Gen Z User-Generated SEO Millennials 125

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? And they’re giving content marketers a whole host of gifts including but not limited to: Free time: AI tools really have freed me up to think strategically with support in ideating, creating, and editing all types of content.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Hubspot Marketing

MAY 17, 2023

And we’ve got you covered with simple step-by-step instructions on how to wrap text in Google Sheets. Let’s break down the reasons why many probably prefer the second option, or in other words, the pros of wrapping text in Google Sheets: It provides a neat, tidy, and uncluttered appearance and formatting. But why’s that?

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Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. What can businesses do about it? A: That is correct.

Customer Journey 100

Customer Journey User-Generated SEO Digital Marketing 100

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. You’ve got so much freedom now that you can use up to 20 slides, so use your creativity to make your new Story Pins stand out.

Analytics 142

Analytics Marketing Marketers Customer Journey 142

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Analytics 111

Analytics Management Customer Marketing 111

Orbit Media Studios

JANUARY 18, 2023

But for you, the marketer, it’s a listening tool. In this post, we’ll do four things: Setup/Reporting: How to see your site search terms reports in Google Analytics (both Universal Analytics and GA4). We’ll do all of the site search analysis and tracking twice: Site search tracking in Google Analytics 4 (keep scrolling).

Analytics 112

Analytics SEO Branding Product 112

Search Engine Land

AUGUST 21, 2023

Depending on the type of event, Google recommends a set of parameters: List of parameters for enhanced measurement events. To do this, you must follow the next steps to create custom parameters via Google Tag Manager: First, ensure the GA4 and Google Tag Manager accounts are properly configured and linked. SUBSCRIBE See terms.

Management 98

Management Price Customer Product 98

Martech

JANUARY 24, 2024

“StreamAlive allows you to set up a ‘run of show,’ a series of scenes, so you can open with the map, move on to a poll, pull up a slide and so on” Wright continued. These were mostly on Zoom, a couple were on Google Meet; 56 live sessions that happened over a compressed six week period.

Transform 112

Transform Analytics Communications Event Marketing 112

Hubspot Marketing

SEPTEMBER 20, 2023

Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling. Your Google Calendar comes with your personal Gmail address, and you won't believe how simple it is to use and set up. Below are some of our favorite tips, tricks, and features available in Google Calendar.

Product 103

Product CRM Logistics Customer 103