Marketing Insider Group

MAY 20, 2020

While employees want to be paid a fair wage that allows them to live comfortably, as salary increases, it becomes less of a factor in workplace satisfaction. Empathy in the workplace is the foundation for a culture that attracts and retains employees. Workplace Cultures that Prize Empathy May Be Hard to Find. Quick Takeaways.

Communications 145

Communications Product Customer Branding 145

Hubspot Marketing

FEBRUARY 24, 2023

Slack changed workplace communication. And workplace leaders found themselves looking for digital solutions that could help workers: Build and keep social bonds Answer quick questions Check in on each other Hold social workplace events Send quick thank yous Share updates Slack was an answer to these questions and more.

Product 145

Product Communications Customer Place 145

Rock Content

FEBRUARY 21, 2024

Audiences believe them more than C-Suite messages or generic marketing content. Fresh Perspectives and Ideas: Marketing is fantastic, but other departments bring unique perspectives and ideas to the table. Cost-Effective Marketing: Who doesn’t love saving a few bucks? What the Heck is Employee-Generated Content (EGC)?

Transform 78

Transform User-Generated Branding Education 78

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Even the channel’s biggest enthusiasts may pursue other roles at the promise of career growth opportunities or a better work-life balance.

Shipping 97

Shipping Marketing Marketers Management 97

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? We’re here to help you navigate the ever-evolving world of digital marketing tools. This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Social media marketing tools.

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Hootsuite

APRIL 15, 2020

You can choose the MBTI type report, the Gallup CliftonStrengths , or similar workplace personality assessments. The next step is to establish a process guide for your social media management team. Your guide will cover how specific situations should be handled by your team. Are you part of a remote social media management team?

Communications 134

Communications Management Copywriting Promotion 134

AWeber

DECEMBER 6, 2023

Then nurturing and converting those leads to paying clients without lifting a finger, thanks to automated email marketing. This guide shows you some of the best coaching platforms today’s technology offers. Bookmark this page before you go so you can keep this guide handy all year!

Finance 104

Finance User-Generated Transform Communications 104

Sprout Social

MAY 20, 2021

Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. And that’s not just due to COVID-19, by the way. Micromanagers.

Health 132

Health Communications Promotion Food 132

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Why does social media marketing cost so much? Common social media questions.

Health 141

Health Social Media Marketing Marketing Marketers 141

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization.

Marketing 136

Marketing Marketers Communications Management 136

Rock Content

SEPTEMBER 11, 2020

The marketing team works in close coordination with the leader to suitably position the business in the market and work towards achieving the organization’s vision. The marketing team works in close coordination with the leader to suitably position the business in the market and work towards achieving the organization’s vision.

Transform 69

Transform Real Estate Energy Communications 69

Scoop.it!

JUNE 14, 2022

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. So when they create and share content, they’re a great support for your marketing efforts. Because employee content has many benefits over traditional marketing.

Key Performance Indicator 73

Key Performance Indicator User-Generated Traditional Marketing Health 73

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Communications 100

Communications Transform Health Management 100

Power Digital Marketing

DECEMBER 10, 2022

1 Since its inception, Instagram has become the third highest-grossing social media platform in the world and one of the most popular marketing channels for businesses large and small. It’s time to scroll through your ultimate guide to Instagram marketing. Why choose Instagram marketing? 500 million daily users 3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Naturally, the AI project management tool you select will depend on how you want to use it, but this article should give you a solid guide for choosing the right AI project management tool for you. It was a lot.

Management 108

Management Price User-Generated CRM 108

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). You got this! Time to brag!

Management 102

Management Social Media Marketing Communications Analytics 102

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. A large multinational often operates several social channels in different regions and languages. And frankly, most of those expectations are fair.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Great marketing keeps ‘the jaguar effect’ in mind.

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Rock Content

APRIL 20, 2020

Marketing automation tools are a trend among professionals who are constantly looking to find better ways to perform everyday tasks and increase ROI. After all, when it comes to Digital Marketing , tools are evolving at a fast pace and need to be leveraged to reach the ideal performance. Marketing automation tools to get more leads.

CRM 52

CRM Price Marketing Marketers 52

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

As a CIO, I work with marketing to empower employees, helping them leverage these channels while ensuring compliance and security. As a CIO, I work with marketing to empower employees, helping them leverage these channels while ensuring compliance and security. Social as a Thoughtful Business Channel. The Old Way.

Thought Leadership 134

Thought Leadership CMO Communications Promotion 134

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Plus, they may already be sharing business content on their personal channels. Bonus: Download a free employee advocacy guide that teaches you how to plan, launch, and grow a successful employee advocacy program for your organization.

Promotion 111

Promotion Fashion Branding Analytics 111

Hubspot Marketing

AUGUST 9, 2023

The experience that you already have can communicate volumes (even if you have minimal relevant experience in this particular industry). Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume. Let’s get you your dream internship! Prefer to watch?

Real Estate 78

Real Estate Non-Profit Education Key Performance Indicator 78

Hootsuite

MARCH 23, 2020

A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning. In fact, 47% (41% in the UK, and 53% in North America) of marketers say they have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring.

Transform 145

Transform Health Finance eCommerce 145

Rock Content

AUGUST 22, 2019

Today’s workforce wants to have personalized, interactive experiences—they want to be part of a community, to receive constructive feedback, and to have insight into organizational objectives. Guiding them through the process helps them feel acknowledged and supported from the outset, leading to better talent outcomes.

Transform 45

Transform Communications Succession Management Management 45

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. Bookmark this page! AMA (Ask Me Anything).

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

JULY 7, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media activism is a form of protest or advocacy for a cause that uses social media channels. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Marketing Insider Group

MARCH 5, 2013

In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing? Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?

Millennials 95

Millennials Thought Leadership Marketing Marketers 95

Rock Content

AUGUST 22, 2019

Today’s workforce wants to have personalized, interactive experiences—they want to be part of a community, to receive constructive feedback, and to have insight into organizational objectives. Guiding them through the process helps them feel acknowledged and supported from the outset, leading to better talent outcomes.

Transform 40

Transform Communications Succession Management Management 40

Hootsuite

DECEMBER 4, 2019

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels. In addition to video posts, consider posting live video updates to your social channels.

Branding 145

Branding Finance User-Generated Food 145

Hubspot Marketing

JUNE 28, 2023

So whether you’re just starting your career or looking for a fresh start, this guide will help you make a good impression on potential employers. Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best. What are hard skills? It saves everyone time, including you.

CRM 87

CRM Digital Marketing Management User-Generated 87

Exposure Ninja

NOVEMBER 13, 2023

By the end of this guide, you’ll know the answer to those two questions, and you’ll have plenty of actionable insights into how to improve your law firm’s SEO. According to a study by Call Rail , law firms invest 17% of their marketing budget into SEO (on average). But how does law firm SEO differ from standard SEO?

Law 52

Law PR SEO Real Estate 52

Hootsuite

MAY 11, 2022

You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Truly effective content planning focuses on the big picture: Your marketing goals. Part of a cross-platform campaign and repurposed across all your channels for maximum impact. It keeps you organized.

Social Media Marketing 113

Social Media Marketing Analytics Management Marketing Strategy 113

Hootsuite

JULY 22, 2020

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. It all amasses to millions of tweets on a platform that people look to for crisis communications. 9 of the most important Twitter trends in 2020.

Advertising 145

Advertising Advertisers Entertainment Health 145

Duct Tape Marketing

SEPTEMBER 6, 2023

Navigating the Performance Paradox written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Eduardo Briceño In this episode of the Duct Tape Marketing Podcast , I interview Eduardo Briceño. Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Can you explain that? [10:48]

Place 82

Place Energy Communications Customer 82

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Workplace impact. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Advertising. Customer experience. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52