Search Engine Land

MARCH 6, 2024

Now, we’re learning how to create winning ads in an AI world. Fellow Search Engine Land contributor and paid search expert Menachem Ani posted a poll on X on how the paid search community feels about the change in the past few years, and the overwhelming response is to “embrace the future.” See terms.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither. How Boomers’ Shopping Habits are Different.

Gen Z 84

Gen Z Millennials Retail Marketing 84

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. How they shop for their pets, however, is a different story.

Millennials 98

Millennials Gen Z Food Marketing 98

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. So, how can you succeed in a world where the unprecedented has become common?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

Search Engine Land

JANUARY 26, 2024

In March, I published a study on generative AI platforms to see which was the best. What follows is my updated analysis on which generative AI platform is “the best” while breaking down the evaluation across numerous categories of activities. I’ll discuss how much this improved ChatGPT below as well. It’s a worthy competitor.

User-Generated 143

User-Generated SEO Food Place 143

Hubspot Marketing

FEBRUARY 27, 2024

In this piece, I’m sharing all the tricks on how smaller brands can get noticed and beat the Amazon game. Always thinking about the customer Amazon wants you to have a great shopping experience. How Your Brand Can Stand Out (+ Data and Expert Tips) Just like in SEO or social media, the crucial thing on Amazon is to stand out.

Branding 96

Branding Price Customer loyalty Marketing 96

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Social shopping networks. Should you focus on photos? What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

AWeber

OCTOBER 17, 2023

Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop. This makes it the perfect time to launch a marketing campaign, right? What the Superbowl is to advertisers—that’s what Black Friday is to marketers. Well, kind of.

Shipping 96

Shipping Shoppers Marketing Marketers 96

Search Engine Land

FEBRUARY 29, 2024

Each also enables targeting options using keywords, interests and more. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. User-generated content (UGC), making the content more relatable.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important? How will your event unfold from start to finish?

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Customers.ai

DECEMBER 12, 2023

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. See how Customers.ai Get 500 contacts for free !

eCommerce 120

eCommerce PR User-Generated Marketing 120

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Search Engine Land

SEPTEMBER 12, 2023

Of course, that requires you to approach it with a different mindset than Search and Shopping. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Let me give you an example. What makes Performance Max powerful?

eCommerce 138

eCommerce Retail User-Generated Advertising 138

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. How do we recognize that we are at this turbocharging moment and prepare for it? The answer is, sadly, not much.

Email Marketing 117

Email Marketing User-Generated Marketing Automation Platform Customer 117

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. How should B2B marketers use GA4? How should B2C marketers use GA4?

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. How well do they work? How do established restaurants maintain interest after the grand opening buzz wears down? How do established restaurants maintain interest after the grand opening buzz wears down?

Food 97

Food Marketing Marketers Millennials 97

Hubspot Marketing

DECEMBER 22, 2023

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Similarly, there is a ton of value beyond popular content keywords, and savvy marketers know that the best optimization brings in the right customers — qualified leads primed for conversion.

Shoppers 98

Shoppers Retail Marketing Marketers 98

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Customer Journey 109

Customer Journey Marketing Marketers Analytics 109

AWeber

JANUARY 2, 2024

If you’re grappling with the question of how to start an Etsy shop, keep reading. In this article, we’ll take you through the steps of creating an Etsy shop, list the tools you need to jump-start your success, and share best practices to help you boost Etsy shop sales. Here’s a step-by-step guide on how to do it. #1:

Shipping 104

Shipping Price Email Marketing Promotion 104

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 107

Transform User-Generated Marketing Marketers 107

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 72

Transform User-Generated Marketing Marketers 72

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Ani explained: “The last thing you want is to generate leads that you can’t sell to. ” 3. .” ” 4.

eCommerce 108

eCommerce User-Generated Advertising Advertisers 108

Rock Content

FEBRUARY 15, 2024

As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. Today, 73 percent of marketers use AI in some way. AI is part of a changing digital world. According to the U.S.

Transform 92

Transform User-Generated Education Health 92

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 104

User-Generated Price Retail Marketing 104

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 133

SEO User-Generated Shoppers Retail 133

Search Engine Land

OCTOBER 19, 2023

Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. The overlap between generative AI and modern information retrieval is a circle, not a Venn diagram.

Transform 144

Transform User-Generated SEO B2C 144

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. each, with 100 percent of proceeds going to the Sumatran Orangutan Society (SOS).

User-Generated 108

User-Generated Price Retail Marketing 108

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Research shows that over 75% of online consumers prefer to shop from websites in their native language. Today, we will tell you about multilingual marketing – what it is, why it’s so important, and how to implement it properly.

Content Marketing 85

Content Marketing Marketing Marketers Global Marketing 85

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94