how-marketing-leaders-navigate-recession Marketing Related Topics 
Hubspot Marketing
MAY 8, 2023
In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.
Hubspot Marketing
MARCH 27, 2023
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. Three Marketing Impacts Caused by Recession Concerns 1.
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Hubspot Marketing
MAY 15, 2023
The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry.
Hubspot Marketing
APRIL 10, 2023
In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1.
Hubspot Marketing
JANUARY 10, 2023
As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). Are We in a Recession?: Do you think the U.S.
The CMO Survey
SEPTEMBER 13, 2022
as the country likely heads into a recession, constraining business investment and growth. However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. in February 2009 during the Great Recession.
Hubspot Marketing
AUGUST 29, 2022
If you've watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. But, still, some experts say that we could still avert a recession – and if we don't – a recession might not last as long as 2008's. How Consumer Spending Habits Could be Changing.
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