Search Engine Land

FEBRUARY 7, 2024

Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects. Semantic HTML and alt text: Use proper HTML tags for structure and provide descriptive alt text for images.

SEO 113

SEO Customer Journey eCommerce Customer 113

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. A white or black dress shirt Image source: Instructables Craft. Image source: Pinterest. A black mask.

Fashion 145

Fashion Marketing Marketers Transform 145

Jeff Bullas

FEBRUARY 23, 2023

Image Source: TechNumero #3. Image Source: ShoutMeLoud #5. Image Source: Moz #7. Image Source: Bloggers Origin #8. Audit your images Images make your website more attractive and easier to consume. However, images are data-heavy and can work against your SEO if not optimized.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Litmus

DECEMBER 19, 2023

But if your emails don’t actually get to the inbox, your email marketing program won’t get much traction. Default preview text 68% of emails we tested contained preview text errors. Preview text appears in the inbox alongside your from name and subject line, while email preheader text appears at the top of the body of the email.

Email Marketing 93

Email Marketing Real Estate Marketing Marketers 93

Search Engine Journal

JULY 18, 2023

Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To Supercharge Your Alt Text SEO Strategy appeared first on Search Engine Journal.

SEO 88

SEO Digital Marketing Marketing Marketers 88

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Lynton Web

APRIL 11, 2024

A blog is a website or a section of a website that is regularly updated with new content, typically in the form of articles, videos, or images. Including meta descriptions, alt tags for images, and internal links to other relevant pages on your website is also pivotal.

Whitepaper 105

Whitepaper SEO eBook Place 105

Hubspot Marketing

DECEMBER 13, 2023

With search engines, you use traditional SEO techniques to optimize your page titles, descriptions, and images to boost your content’s rankings in Google search, including Google Shopping and Google Images. Social selling is the practice of marketing and selling goods and services directly on social media platforms.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Hootsuite

NOVEMBER 1, 2021

Search text. Add alt text to images. Alt text on Instagram is just like alt text on the web. It’s a text description of an image or video that makes the content accessible to those with visual impairments. At the bottom right of the image, tap Edit Alt Text.

SEO 145

SEO User-Generated Analytics Place 145

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Alt Attribute - A description of an image in your site's HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves. Then, you need an SEO glossary.

SEO 136

SEO Marketing Marketers Advertising 136

Hubspot Marketing

MAY 24, 2022

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Structured data is how you organize and tag text on your website, and it helps crawlers understand the context of the information on your site pages. Image Alt Text. Image Source.

SEO 110

SEO Advertising Advertisers Place 110

Search Engine Land

AUGUST 29, 2023

Get the daily newsletter search marketers rely on. For instance, every character counts on short-text platforms. These tags indicate to a social media platform how a webpage should appear when shared, offering control over a featured image, title, description, and more. SUBSCRIBE See terms.

SEO 96

SEO Market Trends Branding Communications 96

Hubspot Marketing

JULY 5, 2022

Although word-of-mouth is still a popular form of marketing, it's not the only way customers will find you. Update images with new offerings, promotions, and products. Featured Resource: SEO Marketing Software. Include image alt text. Because of a simple (and often overlooked) field called alt text.

SEO 113

SEO Customer Journey User-Generated Promotion 113

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. Kimberly says: You know how in marketing, one CTA is the best practice? Let’s dive in! It was fun and educational throughout. Nicely done, Who Gives A Crap.

Education 80

Education Email Marketing Communications Management 80

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

eBook 97

eBook PR Whitepaper Place 97

Rock Content

FEBRUARY 15, 2024

While SEO and social media marketing have been treated as separate strategies, the rise in reliance on social media as a source of information means that you need to reexamine how the two can complement each other. Essentially, social SEO involves the addition of text-based features to all content , including videos and images.

SEO 78

SEO Whitepaper Real Estate User-Generated 78

Hootsuite

SEPTEMBER 23, 2022

It can make or break a campaign or your entire social media marketing strategy. Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience. The same goes for when you share an image that has text on it,” Nick adds.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers. In 2018, Apple added Dark Mode to its desktop email client. Tweet this ?.

Email Marketing 145

Email Marketing Marketing Marketers Customer 145

Adobe Experience Cloud Blog

JANUARY 4, 2017

Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? Think of ALT tags as your backup plan.

Email Marketing 110

Email Marketing Thought Leadership Marketing Automation Platform Marketing 110

Neil Patel

DECEMBER 29, 2022

Optimize your images: Include alt text for easier indexing, and to improve accessibility. Lower marketing costs: E-commerce SEO can also help you save money on marketing costs if you’re on a tight budget. For more affordable promotion tips, read my article on how to market your e-commerce store on a budget.

SEO 97

SEO Shoppers User-Generated Shipping 97

Hubspot Marketing

JUNE 15, 2022

The image below is a product page from Supergoop for one of its sunscreen products, Unseen Sunscreen. Image Source. The image below is an example from Shopify, an ecommerce platform for businesses, where the meta title describes exactly what the business is for: selling online. Image Source. Image Source.

eCommerce 90

eCommerce SEO Shipping Product 90

Litmus

NOVEMBER 16, 2023

Many brands today are grabbing subscriber attention and getting their message across with well-styled copy and few or no images. You looked at the large, bold text at the very top of the message first, didn’t you? How to add bold text to your email There are several ways to bold your text. What’s a typeface?

Price 102

Price Transform Communications Retail 102

Sachs Marketing Group

APRIL 25, 2024

This design approach uses flexible layouts, images, and cascading style sheet (CSS) media queries to adapt to the viewer’s device. Performance optimization involves techniques such as compressing images, leveraging browser caching, minimizing the number of HTTP requests, and optimizing code by reducing JavaScript and CSS.

SEO 52

SEO Transform Digital Marketing Health 52

Martech

SEPTEMBER 7, 2022

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? They and their families are a $288 billion market, according to We Are Purple , a U.K. Connecting with them requires implementing accessible marketing. Good news: There is.

Customer 104

Customer Non-Profit Law Digital Marketing 104

Neil Patel

OCTOBER 6, 2020

That means utilizing components like alt text for images. This text describes what’s in an image in a way screen readers can understand. Additionally, you should ensure effective closed captioning is available on your videos—the automatic text used by many sites is often inaccurate. A double win!

Law 145

Law SEO Branding Place 145

Sachs Marketing Group

JULY 25, 2022

We take our eyes and ears for granted too often, and forget about the importance of alt text, text-to-speech compatibility, and other methods of accessibility for the deaf, blind, and differently-abled. . These include text-to-speech screen readers and braille touch devices. guidelines , last updated in June 2018: .

Law 98

Law SEO Information Technology Digital Marketing 98

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. View this post on Instagram A post shared by Litmus (@litmusapp) Kimberly says: You know how in marketing, one CTA is the best practice? Let’s dive in!

Education 55

Education Email Marketing Communications Management 55

Litmus

NOVEMBER 20, 2023

Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. For example, ChatGPT can quickly generate text based on a specified set of inputs, and coding assistants like GitHub Copilot can easily provide autocomplete suggestions while you code. Does the code render well?

Email Marketing 66

Email Marketing Copywriting Marketing Marketers 66

Neil Patel

JANUARY 29, 2021

Include Quality Images. Discussions on SEO tend to revolve purely around the text. But, believing search engines only look at the text on your site would be a serious mistake. The images on your site send data to search engine algorithms and can signal a higher quality experience for users. Image quality is essential.

SEO 132

SEO Shoppers Shipping Product 132

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. Buying email lists Avoid this email marketing mistake at all costs.

Email Marketing 68

Email Marketing Marketing Marketers Promotion 68

Rock Content

APRIL 10, 2024

When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.) It requires marketers to optimize the website’s content for search intent, internal links, URLs, and title tags. Add optimized images. What Is On-Site SEO? Optimize your URLs.

SEO 91

SEO Copywriting Branding Product 91

Scoop.it!

MARCH 22, 2022

As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? When the color of your text is similar to that of your background, users will have a tough time distinguishing them. Write descriptive alt texts. Avoid Using Too Many Images. You must let your email copy breathe.

Fashion 87

Fashion Communications Email Marketing Branding 87

Litmus

JULY 28, 2021

In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. But preview text is a whole different situation. In this post, we’ll discuss how to take control of your preview text to ensure your email’s first impression is flawless. What the heck is preview text? .

Shipping 121

Shipping Real Estate Place User-Generated 121

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Incorporate Images — But Don’t Overdo It 8. With over a billion monthly users, Bing captures a noteworthy share of the search market. Prioritize Exact Keyword Matches 2.

SEO 89

SEO User-Generated Marketing Marketers 89

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 84

Marketing Strategy Gen Z Transform Email Marketing 84

Hubspot Marketing

MAY 23, 2022

Google Web Stories are interactive, video-first pieces of content that creators can use to share information with audiences through tappable pages featuring audio, images, and text. The image below shows a Web Story in Google Discover on the left and Google Search on the right. Image Source. Image Source.

SEO 132

SEO User-Generated Food Education 132

Rock Content

JULY 25, 2023

Take a closer look at everything digital-age marketers should know to dominate the SERPs in 2023 and beyond, conveniently gathered in one place with this on-page SEO checklist. Maintain appropriate keyword density throughout the content Consistently use keywords throughout your content in ways that feel organic and help the text flow.

SEO 80

SEO User-Generated Place Product 80