Hubspot Marketing

AUGUST 4, 2022

When you think of automation, email marketing automation might come to mind first. A good way to get started with email marketing automation is to have a look at the automation capabilities that your email marketing platform already has and think about how you can use them to execute your strategy.

CRM 136

CRM Shipping Logistics Email Marketing 136

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. It should have forms — sign-up forms, contact forms, and more — email marketing capabilities, live chat, and built-in analytics so you can track and measure your lead generation efforts. Here are some common places a business might get visitors: Email marketing.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building. Algorithms.

Branding 121

Branding Gen Z User-Generated Shoppers 121

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients.

Entertainment 80

Entertainment PR Health Industry Insights 80

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients.

Entertainment 72

Entertainment PR Health Industry Insights 72

Adobe Experience Cloud Blog

JUNE 14, 2013

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? It may be marketer defined content or it might, in the case of a photo contest, be user generated.

Whitepaper 134

Whitepaper User-Generated Thought Leadership CRM 134

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” HR can’t market like you do. That’s why your marketing team should make it your business to sell your employees on your company’s strengths. That’s exactly what we do in marketing, right?

Thought Leadership 86

Thought Leadership PR Marketing Marketers 86

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year. EditorStahl Click To Tweet.

Content Marketing 78

Content Marketing Health Millennials Entertainment 78

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. For instance, let's say you are an influencer marketing agency. Provide value to your audience.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Setting Up Email Marketing Automation Workflows.

eBook 140

eBook Marketing Marketers Promotion 140

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. What about those less-than-obvious brands? Cisco uses Snapchat to woo new employees.

Branding 110

Branding Gen Z Education Millennials 110

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again.

Marketing 65

Marketing Marketers Health Education 65

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

SEO 49

SEO Thought Leadership User-Generated Branding 49

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . Improve sound and visuals. Mobile is for media. Video, video, video.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. Image credit: Migaspinto. How do you do this?

SEO 78

SEO Non-Profit Shoppers Education 78

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. What does this mean for marketing agencies?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service. Grounding marketing strategies in customer feedback elevates initiatives big and small. Looking for proof?

Customer 100

Customer Marketing Marketers Management 100

Hubspot Marketing

MAY 17, 2023

We surveyed 1,350 professionals across business departments to learn more about attitudes towards AI, how it’s already used, and the impact it will have in the future. Key AI Survey Findings 1. Marketers using generative AI save an average of at least three hours on each piece of content they make. AI isn’t taking over jobs.

User-Generated 93

User-Generated SEO Product Market Trends 93

Adobe Experience Cloud Blog

DECEMBER 10, 2008

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively.

Thought Leadership 48

Thought Leadership Direct Mail User-Generated Marketing 48

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. That’s where a social media interaction strategy comes in. What is social media interaction? What is social media interaction?

User-Generated 92

User-Generated Communications Social Media Marketing Management 92

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. This year we had 1016 survey responses.

B2C 145

B2C eBook Analytics Promotion 145

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Rock Content

OCTOBER 26, 2023

Some worried that marketing would be insensitive to the nuances and complexities of health service delivery. Marketing focuses on attracting consumers to product and service providers. Why Health Brands Need Content Marketing Health professionals don’t always see what they do as a business enterprise.

Health 60

Health Content Marketing Marketing Marketers 60

Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

Influencer Marketing 127

Influencer Marketing Marketing Marketers Education 127

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. New digital divides in key demographics, a shift towards performance marketing tactics. What social networks are doing. Very right.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Moz

APRIL 3, 2019

If your brand publishes a large volume of daily content that covers broader, news-worthy topics, content syndication can be an effective way to get your brand in front of a new audience. This post you are currently reading is an example of that: I’m not paying, nor am I getting paid to publish this post with Moz. Syndication.

Branding 68

Branding Whitepaper Finance User-Generated 68

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare. In this post, we look at the many benefits of using social media in healthcare.

Health 145

Health Social Media Marketing Education Communications 145

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. That’s why we want to break down the benefits of using social media in government—from building awareness to crisis communication. Key benefits of social media in government.

Health 143

Health Education Communications Law 143

Hubspot Marketing

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? In turn, it can ensure that your marketing strategies match the new buying behavior. Today, more people use search engines to find products or services than any other marketing channel. And that’s because each of those actions improves a ranking factor.

SEO 144

SEO User-Generated Shoppers Key Performance Indicator 144

CXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? If it improves, your customers get more value from your product. Manny Medina, Outreach CEO [via Latka]. The average marketing and sales cost to win a new client.

Customer Acquisition 100

Customer Acquisition User-Generated Price Promotion 100

Moz

APRIL 22, 2019

It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring experts aboard in the “sometimes difficult” quest for online visibility. When was the last time you took a broad survey of what’s really ranking in this specialized industry?

SEO 57

SEO Price Food Real Estate 57