Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases.

SEO 118

SEO Customer Journey Education Branding 118

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO 102

SEO Inbound Marketing Transform Analytics 102

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

Advertising 105

Advertising Advertisers Place SEO 105

Aspiration Marketing

FEBRUARY 28, 2023

You know the importance of search engine optimization (SEO) to your company's marketing efforts, but you can't implement your strategy if you don't know what your customers are searching for.

SEO 203

SEO Customer Inbound Marketing Marketing 203

Practical eCommerce - Marketing

MARCH 10, 2024

Google's AI detects seachers' intent, lessening the need for keyword bidding. The post Optimizing Google Ads without Keywords appeared first on Practical Ecommerce.

eCommerce 106

eCommerce 106

Hubspot Marketing

DECEMBER 21, 2023

Pay-per-click (or PPC) marketing can feel like a daunting task. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users.

User-Generated 95

User-Generated Advertising Advertisers SEO 95

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. Knowing this helps you tailor your marketing to their interests. What did our product not solve?

SEO 126

SEO PR Law eBook 126

Search Engine Land

SEPTEMBER 7, 2023

Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What are the differences between entities, topics and keywords? Within a keyword phrase like “delicious chocolate cake recipe,” “chocolate cake” is the entity.

SEO 137

SEO User-Generated Transform Place 137

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition.

User-Generated 136

User-Generated SEO Search Marketers Price 136

Search Engine Land

NOVEMBER 13, 2023

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively. The chart clearly shows the content needed to help searchers at each level of the marketing funnel.

SEO 119

SEO Transform Communications User-Generated 119

Search Engine Land

MARCH 18, 2024

It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Let’s walk through one advertiser’s journey to discover what keyword match types worked best for them and the reasoning behind their decisions.

Finance 109

Finance Advertising Advertisers Management 109

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Get the daily newsletter search marketers rely on.

Branding 112

Branding Customer Acquisition Advertising Advertisers 112

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

SEO 104

SEO Health Target Market Product 104

Search Engine Land

AUGUST 29, 2023

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. Yes, you can rank for a keyword without ever using that keyword on your page. Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. Why we care.

Finance 132

Finance Retail SEO Product 132

Search Engine Land

APRIL 28, 2023

Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan. Read on to find top tips on prioritizing SEO keywords for content creation. GSC tells you every keyword your site ranks for. How do you get started?

SEO 114

SEO Succession Management Management Advertising 114

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

SEO 127

SEO CMO Analytics Management 127

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Copywriting 59

Copywriting Marketing Mix Advertising Advertisers 59

Marketing Insider Group

JULY 24, 2023

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. That’s where keyword clustering comes in. What Is Keyword Clustering?

SEO 89

SEO Place Customer Marketing 89

Search Engine Land

DECEMBER 2, 2022

Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. And if you think that video marketing doesn’t fit your industry, it’s time to put your creative mind to work.

SEO 139

SEO Video Marketing User-Generated Place 139

SMA Marketing

FEBRUARY 29, 2024

Selecting the right keywords is one of the most important steps in your content and SEO strategy. Whether you’re an experienced marketing executive or a new small business owner, choosing relevant keywords for your brand may seem daunting. Rest assured, SMA Marketing is here to help!

SEO 52

SEO Market Research Product Target Market 52

Neil Patel

JUNE 23, 2021

If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. is a longtail keyword.

Real Estate 139

Real Estate SEO Content Marketing Advertising 139

Sachs Marketing Group

MARCH 14, 2024

Want to know how to select SEO keywords? Selecting SEO keywords is about understanding your audience and their search behavior. Use keyword research tools to discover terms with high search volume but manageable competition. Focus on keywords that closely match your content’s theme and audience intent.

SEO 52

SEO User-Generated Customer Journey Transform 52

Search Engine Land

MAY 8, 2023

.” The ones that confuse everyone, however, are the terms that have existed forever: search keywords, search terms, and search queries. Paid search terminology defined Confused about how search keywords, search terms and search queries differ? An example of a search keyword would be “fluoride water filters.”

Advertising 98

Advertising Advertisers Search Marketers Product 98

Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute. Not really.

Content Marketing 139

Content Marketing Marketing Marketers SEO 139

Backlinko

JUNE 27, 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. By doing this, you discover the keywords that work best for you.

SEO 92

SEO User-Generated Analytics Price 92

Search Engine Land

JULY 6, 2023

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance.

User-Generated 96

User-Generated SEO Transform Digital Marketing 96

Search Engine Land

AUGUST 18, 2023

Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. Here’s a recap of Solis’ top tips on how marketers can make the most out of AI, beyond generating articles, to maximize their keyword research. But where to start? SUBSCRIBE See terms.

SEO 96

SEO User-Generated Health Search Marketers 96

Search Engine Land

AUGUST 15, 2023

Whether you’re on the agency or in-house side of SEO , I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. It comes down to competitive, keyword and audience analysis. Competitive keywords: Where to start? The bad news? SUBSCRIBE See terms.

CRM 95

CRM SEO Product Branding 95

Search Engine Land

FEBRUARY 1, 2022

Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types. Please visit Search Engine Land for the full article.

Marketing 99

Marketing Marketers 99

Search Engine Land

AUGUST 18, 2023

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy.

SEO 94

SEO Gen Z User-Generated Branding 94

Jeff Bullas

MARCH 1, 2023

And we all know whether you’re working as an in-house SEO or in a remote marketing team , having the best tools at your disposal gives you an edge over your competitors. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Rank Tracker: monitor performance and keyword rankings against your competitors.

SEO 360

SEO Search Marketers Analytics Marketing 360

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. What is Keyword Suggestions. The post Reddit launches AI keyword research tool appeared first on MarTech. Why we care.

User-Generated 77

User-Generated Advertising Advertisers Management 77

Search Engine Land

JULY 6, 2023

the sophistication of the underlying algorithms enabled an understanding of user intent behind a query, beyond just matching keywords. However, this model still had its limitations, as it was largely dependent on keywords, user search history, location and phrases within the text of indexed webpages. Query processing improvements in 3.0

SEO 103

SEO Transform Manufacturing Branding 103

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. What Are Keywords and Meta Tags?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Search Engine Journal

MAY 10, 2022

Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Neil Patel

MARCH 1, 2023

The right keywords mean people can find you when searching for products and services like yours. So, how do you know which keywords will lead to conversions? That’s where keyword research using a tool like Ubersuggest comes in. It shows the related terms and long-tail keywords that people are searching for online every day.

B2C 91

B2C SEO User-Generated Shoppers 91