linkedin-vs-facebook Marketing Related Topics 
Hootsuite
MARCH 27, 2024
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Read on to clear up the boosted post vs ad distinction once and for all. Boosted posts vs. ads: what’s the difference? What’s a social ad?
Jeff Bullas
FEBRUARY 13, 2023
This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?
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Martech
APRIL 19, 2024
It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality.
Search Engine Land
SEPTEMBER 25, 2023
Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” A core tenet of digital marketing is that the more conversions you get, the more expensive they are, so you’ll have to decide whether your first goal is improving efficiency or driving scale. If you start with an ROI goal of 3.0,
Search Engine Land
FEBRUARY 6, 2024
Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.
Jeff Bullas
FEBRUARY 14, 2023
It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. In 2012, Instagram’s founders sold the app to Facebook for $1 billion , with about 50 million users worldwide. What is the big Instagram marketing secret? Pictures vs. text: What wins on Instagram?
Buffer Marketing
MARCH 20, 2024
The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be. Only use one tool vs. multiple : The ability to create, schedule, and post content within the same app streamlines social media management significantly.
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