Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 104

Marketing Mix Marketing Marketers Finance 104

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Hubspot Marketing

NOVEMBER 15, 2023

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. What they aren’t necessarily hopping on social media to do is be sold to.

Non-Profit 138

Non-Profit User-Generated Law Entertainment 138

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertising 107

Advertising Advertisers Retail Price 107

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A TikTok trend that’s helping brands tap a $465 million global market. Not just views.

Gen Z 99

Gen Z Millennials Food Global Marketing 99

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Search Engine Land

MARCH 7, 2024

Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. These enhancements apply to all relevant media channels.

Advertising 125

Advertising Advertisers Marketing Mix Law 125

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers Succession Management 96

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations. Get MarTech!

User-Generated 105

User-Generated Marketing Marketers New Technology 105

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

Advertising 94

Advertising Advertisers Search Marketers Marketing Mix 94

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Marketing Mix 132

Marketing Mix Price Finance Promotion 132

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 121

Influencer Marketing Whitepaper User-Generated Marketing 121

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Transform 108

Transform Advertising Advertisers Law 108

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. For you, the common “hook” is exclusive discounts and promotions as a baseline.

Promotion 99

Promotion User-Generated eCommerce Marketing 99

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Table of Contents What is a social media algorithm? Image Source News Feed Algorithm Each major social media platform has its own version of a "news feed" style algorithm. How does that happen?

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

Price 81

Price Marketing Mix Key Performance Indicator User-Generated 81

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. This sharing also brings potential shoppers to the media listicles and drives more sales for the publication.

Affiliate Marketing 140

Affiliate Marketing Marketing Marketers SEO 140

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. and i ncreasing revenue (43%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing Strategy 132

Marketing Strategy Content Marketing Marketing Marketers 132

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive. .

CMO 95

CMO Marketing Marketers Marketing Mix 95

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3% of total programmatic ad spend.

Transform 105

Transform Customer Journey Advertising Advertisers 105

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 99

Education Market Trends Marketing Marketers 99

Hubspot Marketing

JANUARY 16, 2023

With so many changes coming to Twitter , many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can't say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they'd still use the platform going forward. Here's what we found.

Marketing 123

Marketing Marketers Marketing Plan Marketing Strategy 123

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. This article will go through each level and discuss its importance to marketing and marketing strategy. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Search Engine Land

SEPTEMBER 25, 2023

A core tenet of digital marketing is that the more conversions you get, the more expensive they are, so you’ll have to decide whether your first goal is improving efficiency or driving scale. Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

CRM 123

CRM eCommerce B2C Analytics 123

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Digital Media and Design.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. How should marketers be looking at Lemon8? and UK in February 2023.

Real Estate 122

Real Estate User-Generated Fashion Food 122

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Get the daily newsletter digital marketers rely on. Ten rules of the road for metaverse marketing. Processing.Please wait. What follows are the top ten insights from our lively discussion.

Marketing 144

Marketing Marketers Advertising Advertisers 144