Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 111

Price Real Estate Promotion Food 111

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules.

User-Generated 129

User-Generated Price Marketers Marketing 129

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing.

Customer loyalty 113

Customer loyalty Marketers Marketing Price 113

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketers 117

Marketers Marketing Marketing Automation Platform Price 117

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. In either case, you’ll likely hit up Google for an influencer marketing tool. Pricing: Free plan available; paid plans start from $89/mo with a free trial. But with so many options available, how do you choose?

Influencer Marketing 113

Influencer Marketing Branding Affiliate Marketing Fashion 113

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Effective” really depends on your business goals and resources.

Product 110

Product User-Generated eCommerce Shipping 110

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing.

PR 132

PR Marketers Marketing Industry Insights 132

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 135

Email Marketing Marketers Marketing Promotion 135

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 96

Product Marketers Marketing Entertainment 96

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 126

Transform Logistics User-Generated Marketers 126

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketers Marketing User-Generated 117

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. After all, marketing budgets vary.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform 138

Transform Copywriting User-Generated Marketers 138

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Pricing details. Potential obstacles and solutions. Target audience descriptions.

Copywriting 134

Copywriting Entertainment Marketers Marketing 134

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price 111

Price CMO Marketers Marketing 111

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 120

Market Research B2C Marketers Marketing 120

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. They become obsessed with how it can create productivity. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Subject line generation.

Email Marketing 133

Email Marketing Food Marketers Marketing 133

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 105

User-Generated Price Marketers Marketing 105

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. The 9 Reports Every Marketing Leader Wants to See Marketing leaders need accurate data and insights to make better decisions.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They prefer raw, unfiltered content over highly produced marketing materials. Dont assume that digital-first means digital-only.

Gen Z 106

Gen Z Transform Health Entertainment 106

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 129

User-Generated Food Transform Marketers 129

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to.

Price 126

Price User-Generated Product Customer 126

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Market Research 117

Market Research Analytics Marketers Marketing 117

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. That’s lazy marketing. The stronger the pressure to justify the choice, the more they lean toward quantifiable attributes: price, feature count, specs, vendor reputation.

Manufacturing 119

Manufacturing Price Product Marketing Product 119

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 123

Price Influencer Marketing Analytics Management 123

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As with any popular market, consolidation and investment in the B2B data space have been significant, with larger platforms acquiring data providers to enhance their offerings.

Marketing Plan 103

Marketing Plan Marketing Automation Platform Price CRM 103

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 120

Price Health CRM Retail 120

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Transform 133

Transform Marketers Marketing Traditional Marketing 133

Hubspot Marketing

JULY 10, 2024

10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product. Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy. Something else to keep in mind is how accessible the pricing itself is.

Price 133

Price SEO User-Generated Management 133

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115