Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customer 105

Customer Non-Profit Law Place 105

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Search Engine Land

NOVEMBER 9, 2023

The very definition of a search engine has evolved. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. Content marketing High-quality, informative content that resonates remains important.

SEO 115

SEO PR Transform eCommerce 115

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

Gen Z 107

Gen Z Millennials Marketing Marketers 107

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. But as you grow, it’s definitely worth optimizing your online content for Bing, too. With over a billion monthly users, Bing captures a noteworthy share of the search market.

SEO 89

SEO User-Generated Marketing Marketers 89

Power Digital Marketing

DECEMBER 13, 2022

Another way to build trust and grow your revenue through social proof is to harness affiliate marketing. Whether you partner with a social media influencer or a well-known magazine, affiliate marketing can open you up to a world of new potential customers—for a relatively small investment. Step 1: Define your demographic.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Developing An Event Marketing Strategy.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Search Engine Land

OCTOBER 31, 2023

Read SEO publications and blogs It seems obvious and is probably the most common (you’re clearly reading one right now), but its value may be unparalleled. We can also subscribe to newsletters by many of these publications, so the news literally comes to us. This includes SEO and digital marketing knowledge and guidance.

SEO 114

SEO Transform Digital Marketing Education 114

Search Engine Land

JANUARY 24, 2023

Google Changes Definition Of Average Search Ranking Position 2012: In the past, they would take all the positions of your rankings and average them together. Public Alerts” On Google Maps Shows Warnings 2012: Google would show emergency alerts in your area on the map, with more details on the alert. in violation of federal law.

Search Marketers 127

Search Marketers SEO Marketing Marketers 127

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Public Relations.

Retail 114

Retail Marketing Marketers Communications 114

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing 94

Marketing Marketers Thought Leadership Advertising 94

Hubspot Marketing

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Marketing 144

Marketing Marketers Thought Leadership Marketing Strategy 144

Jeff Bullas

JANUARY 8, 2023

In fact, Instagram has become so big that it’s used as a reference point for many consumers and internet users to check on the reputation and trustworthiness of brands, businesses, public figures, and more. Their seamless automatic likes service is without a doubt the best on the market and you’ll love what they have to offer.

User-Generated 311

User-Generated Price Customer Place 311

Search Engine Land

JULY 24, 2023

Examples are your About Us section, media sentiment and public complaints and reviews. But the chances that a strong, well-known brand is considered Trustworthy by people are far greater than a brand that is just entering the market, and enjoys the same perception. We see that Google has over 16,000 external SQR at its disposal.

SEO 94

SEO Health Customer Journey Branding 94

Econsultancy

FEBRUARY 8, 2022

Once a relatively niche consideration for brands and consumers, sustainability has moved dramatically up the agenda in recent years, following greatly increased public discussion and awareness of environmental concerns. 2022: New normals for digital marketing and ecommerce.

Digital Marketing 59

Digital Marketing Advertising Advertisers Energy 59

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing 88

Marketing Marketers Thought Leadership Advertising 88

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. Posts and comments related to that content are then “upvoted” or “downvoted.”

User-Generated 131

User-Generated Promotion Marketing Marketers 131

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. We used Sprout Social Listening to gauge public opinion on the flavor. In 2021, Tweets related to pumpkin spice garnered 2.29

Food 100

Food Marketing Marketers Product 100

Search Engine Land

DECEMBER 21, 2023

Get the daily newsletter search marketers rely on. Google spam policies Spam is “Text generated through automated processes without regard for quality or user experience,” according to Google’s definition. OpenAI’s Publication Policy The volume of AI-generated content being published on the web is enormous.

User-Generated 136

User-Generated SEO Branding Management 136

Search Engine Land

OCTOBER 10, 2023

It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. Market share – splitting by digital and non-digital. Consumption trends. Omnichannel maturity.

Key Performance Indicator 110

Key Performance Indicator Customer Journey Logistics User-Generated 110

Rock Content

APRIL 13, 2023

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

Key Performance Indicator 60

Key Performance Indicator Marketing Marketers Communications 60

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. How does interactive video fit into your marketing strategy? It may seem like a pretty obvious definition — and it is.

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Search Engine Land

MARCH 23, 2023

YouTube reports 224% jump in refugee-related searches since start of elections 2016: Refugee, immigration, gun control, economy and health care-related searches on YouTube had risen during the past year. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. Let’s start with the basics… their definitions.

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

Customer Journey 116

Customer Journey SEO Logistics Customer 116

SocialPilot

JANUARY 21, 2024

But unlike the others, this feature isn’t as heavily publicized, which means there is a great opportunity lurking around the corner for you to take advantage of. So, let’s ensure that you’re taking advantage of TikTok stories in your marketing efforts by understanding this new feature and how you can use it. Yes, definitely!

Social Media Marketing 82

Social Media Marketing Fashion Branding Management 82

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Search Engine Land

MARCH 19, 2024

Get the daily newsletter search marketers rely on. The number of E-E-A-T-related person entities (researcher, author, writer, journalist, etc.) Those are two incredibly important facets of credibility that Google doesn’t explicitly mention but definitely uses. Business email address Subscribe Processing.

PR 138

PR User-Generated SEO Digital Marketing 138

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Transform Education 111

Content Marketing Institute

MARCH 2, 2018

Does everyone on your team agree with your definition? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. And there’s a healthy search volume around related phrases.

PR 109

PR Content Marketing Video Marketing Marketing 109