Hubspot Marketing

DECEMBER 15, 2023

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? Stick with us as I explain and explore PPC landing pages and the elements that make them work. Table of Contents What is a PPC landing page?

Price 107

Price Analytics Advertising Advertisers 107

Unbounce

MAY 6, 2024

Jokes aside, boosting landing page conversion rates is a headache every marketer has faced. Need a more recent example? Increasing your conversion rate can transform a low-performance campaign into a winner, getting better results from the traffic your landing pages already receive. The results?

User-Generated 59

User-Generated Non-Profit Customer Journey Analytics 59

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. However, B2B leads differ from other types in some crucial ways.

Whitepaper 90

Whitepaper Marketing Marketers eBook 90

Sachs Marketing Group

DECEMBER 11, 2023

Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. In this article, we’re exploring how to design a landing page and sharing a few tips to help you get started.

Transform 96

Transform Health Digital Marketing Copywriting 96

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Hubspot Marketing

MARCH 11, 2024

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. To be a successful affiliate marketer, your audience has to care about what you have to say. The key to making it worthwhile?

Affiliate Marketing 85

Affiliate Marketing User-Generated Marketing Marketers 85

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

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User-Generated Place Customer Product 145

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

JANUARY 4, 2024

After all, it's proof that you must be doing something "right." A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel?

eBook 109

eBook Customer Journey User-Generated Marketing 109

Search Engine Land

FEBRUARY 19, 2024

Deploy and maintain rich error-proof schemas to help search engines and AI to understand your content better. Futureproofing for increasingly visual SERPs in 2024 involves: Enhancing your landing pages to include various elements like images, hours of operation, address, FAQs, video, PDFs, reviews, etc. Use AI tools judiciously.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Search Engine Land

FEBRUARY 1, 2024

Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. Maybe you’re looking to learn more about digital marketing. Behavioral psychology reveals a lot about customer decision-making.

SEO 105

SEO User-Generated eCommerce Product 105

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Right now, social commerce is an $89.4

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

AWeber

NOVEMBER 14, 2023

The ebook market should hit $14 billion in the U.S. It will expand to an expected global market of 1.1 But even in a hefty market like that, success isn’t guaranteed. Now it’s time to talk about market liftoff. Before you market your book, remember that old show business adage: 90% of success is showing up.

eBook 79

eBook Real Estate Price Marketing 79

Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Ensure alignment between the ad copy and the destination landing page. Come up with a good CTA.

Transform 95

Transform B2C Marketing Marketers 95

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

eCommerce 131

eCommerce Price Email Marketing Retail 131

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

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Neuromarketing SEO Content Placement User-Generated 105

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? While Gustavson uses authenticity to talk about social responsibility, we’d argue you can apply that take to brand authenticity as a whole — showing your customers your human side. Add social proof.

Branding 140

Branding Copywriting Communications Product 140

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.  Enter: a media kit.   What is an influencer media kit?

Influencer Marketing 97

Influencer Marketing Social Media Marketing Price Fashion 97

Unbounce

JANUARY 16, 2024

/ Landing page examples 14 online course landing page examples that get an A+ By Laura Kerridge. In the midst of all of that change, however, there is one thing that’s here to stay for online educators: the landing page. TABLE OF CONTENTS What is a course landing page?

Transform 52

Transform Education Price User-Generated 52

Search Engine Land

MARCH 26, 2024

Some SEOs put organic search into two simple buckets: on- and off-page SEO. I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app.

SEO 91

SEO Real Estate PR Health 91

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  Let's dive into it!

Customer 107

Customer Communications Transform Social Media Marketing 107

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It wasn’t social media. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 93

Email Marketing Logistics Event Marketing Marketing 93

AWeber

FEBRUARY 29, 2024

When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a classic multi-page website. For many, a long-scrolling, single-page website could be the perfect solution. What is a one-page website?

User-Generated 67

User-Generated Promotion Shoppers SEO 67

AWeber

NOVEMBER 2, 2022

Social media is a powerful tool for raising awareness of your brand and engaging your audience. But it's also an excellent tool for moving people into the "subscribe" stage of your marketing funnel. Trouble is, social media can be unreliable. But with an email list, you don’t have to worry about social media earthquakes.

Email Marketing 128

Email Marketing Promotion Communications eBook 128

Unbounce

MARCH 5, 2024

You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention.

Price 98

Price eCommerce Transform User-Generated 98

Hubspot Marketing

FEBRUARY 20, 2024

You can turn your email footer into a marketing asset for your company. In this article, you’ll learn what an email footer is, what to put in an email footer, and some email footer examples I love (that can also serve as an inspiration as you create your own). What is an email footer?

Transform 108

Transform Law Energy Email Marketing 108

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Content Marketing 123

Content Marketing User-Generated Marketing Marketers 123

Unbounce

DECEMBER 20, 2023

/ Conversion optimization How to create stellar product landing pages, with 8 examples to follow By Alan O’Sullivan. When you get these kinds of feels about a product online, there’s a good chance you’ve landed on a product landing page at some point in your browsing journey. Even bananas.

Product 52

Product eCommerce User-Generated Price 52

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hubspot Marketing

NOVEMBER 17, 2023

Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. HighriseHQ’s landing pages are great use cases of these customer testimonials. GetACopywriter.com leads with benefits in their landing page, pictured below.

Copywriting 108

Copywriting Finance Place Product 108

Unbounce

APRIL 18, 2024

17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. The ads are live, the landing page is live, and the traffic is flowing. A conversion rate optimization test, or CRO test, determines which strategies will maximize a particular landing page’s conversion rate.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Whitepaper 97

Whitepaper Finance User-Generated Marketing 97

Search Engine Land

NOVEMBER 14, 2023

A solid search marketing strategy requires a customer experience plan as its core. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. No coding skills are needed.

Price 107

Price eCommerce Manufacturing SEO 107

Scoop.it!

JANUARY 11, 2024

Their product launches will be under-reported and under-discussed, and their SEO efforts will land far below other websites talking about similar ideas. Only with a strategy to build the brand across all channels can marketers create brand authority. Take the Sage example below. Think about Google, for example.

Branding 78

Branding Thought Leadership B2C User-Generated 78

CXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. CTAs are a critical component of marketing material.

Copywriting 121

Copywriting eBook User-Generated Communications 121