Martech

JUNE 2, 2023

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. In addition, you can now align fields horizontally for user adoption and data visibility. Data Cloud. Optimized app pages. Let’s say you have a user fill out a form on your site. Optimizer tool.

CRM 107

CRM Communications Customer Place 107

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Martech

MARCH 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” ’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved.

Advertising 119

Advertising Advertisers Analytics Place 119

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. This article explores how this cinematic venture has impacted Mattel’s stock performance and discusses the potential implications it may have for the company’s survival.

Branding 87

Branding Entertainment Transform Manufacturing 87

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Your website is often the first impression prospects have of your business.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Neil Patel

JANUARY 27, 2023

Think costumes close to Halloween or swimwear in the summer. Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Let’s talk about seasonal SEO’s impact and how to leverage it to improve marketing performance. Seasonal SEO can help both B2C and B2B businesses.

SEO 91

SEO B2C Shoppers User-Generated 91

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 119

Gen Z Millennials User-Generated Marketing 119

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4.

Manufacturing 93

Manufacturing Health Education Inbound Marketing 93

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We appreciate all of your support and promise to continue to strive to empower marketers to send great email, every time. G2 Awards: Summer 2022 Badges .

Product 84

Product Customer Email Marketing Marketing 84

Hubspot Marketing

NOVEMBER 6, 2023

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta's newest property may have you wondering, "Should my business use Threads?" minutes daily. Should your brand be on Threads?

Gen Z 97

Gen Z Branding eCommerce Social Media Marketing 97

Search Engine Land

MARCH 22, 2024

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Incorporating video marketing.

Real Estate 111

Real Estate User-Generated Price SEO 111

Marketing Insider Group

JULY 15, 2021

Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. The Tweetchat Event. Long-Live the Tweetchat!

Transform 145

Transform Education Analytics Promotion 145

Martech

AUGUST 30, 2023

Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. Does remote actually work?

Transform 95

Transform Management Communications Advertising 95

Search Engine Land

JUNE 27, 2023

Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. These additional skills enhance the worker’s performance in their current role, potentially advancing them along their career path.” These additional skills enhance a worker’s performance in their current role.

SEO 93

SEO Social Media Marketing User-Generated PR 93

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. Which channels do these restaurants perform best on? To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns.

Food 101

Food Marketing Marketers Millennials 101

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail. SUBSCRIBE See terms.

eCommerce 97

eCommerce Fashion Retail Price 97

Search Engine Land

MARCH 22, 2023

This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

PR 87

PR Advertising Advertisers Analytics 87

Martech

JULY 18, 2023

The impact on retail and ecommerce is growing, so marketers can’t ignore them. RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. Customer channels and data. However, member data can also be analyzed to uncover what product will do best in a campaign to Sam’s Club members. Get MarTech!

Retail 90

Retail eCommerce Advertising Advertisers 90

Hubspot Marketing

MARCH 5, 2021

Even in its most basic beta form, the Shorts feature has already seen solid performance in India. Below, I'll walk through the basics ofYouTube Shorts, and what opportunities it could provide for marketers upon its official launch. The beta feature enables users to see and create 15-second videos with musical overlays.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Browser - Software that allows you to access information and data on the internet. Cache - A storage location that collects temporary data to help websites, apps, and browsers load faster. Then, you need an SEO glossary.

SEO 136

SEO Marketing Marketers Advertising 136

Search Engine Land

SEPTEMBER 6, 2023

What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

SEO 134

SEO User-Generated Shoppers Retail 134

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Hubspot Marketing

MAY 2, 2023

It’s able to communicate in a very human way as it’s trained on large data sets, which explains its eloquence. The more data it’s fed, the more “knowledgeable” it becomes. However, it’s also popular among educational institutions and businesses. As marketers, we know that content distribution is a tough cookie to crack.

Price 124

Price CRM Performance Marketing Advertising 124

Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” Analysis of my website performance with detailed action plans.

Entertainment 136

Entertainment Branding SEO Education 136

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. Who was the artist of the summer in 2020? There was a clear answer: Wednesday. In 2020, 96.5

Health 122

Health Manufacturing Promotion Social Media Marketing 122

Digital Marketer

OCTOBER 31, 2022

If your post will meet your ideal audience and drive them to perform the desired action, then you have to post it when they are online and active, as well as when they are ready to engage with your offerings. To know this data, I needed to see the analytics of the activities on my Tiktok account. Gone are the days of blind marketing.

Analytics 74

Analytics Influencer Marketing Digital Marketing Branding 74

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 89

Transform Marketing Marketers Non-Profit 89

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 97

User-Generated Copywriting Influencer Marketing Energy 97

Sachs Marketing Group

JULY 3, 2023

Also, customize when your ads run, create targeted landing pages, and continuously track and optimize using data. Are you tired of seeing your marketing budget diminish with little or no tangible returns from your pay-per-click (PPC) advertising campaigns? Monitor the performance closely to adjust bids accordingly.

User-Generated 52

User-Generated Advertising Advertisers SEO 52

Bannerflow

SEPTEMBER 27, 2021

How can a data feed help to personalise your campaigns? What are the top performing display ad sizes? Download our 2021 Display Advertising report to gain the full picture and discover how your marketing team can get ahead of the competition and boost its display advertising performance.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Adobe Experience Cloud Blog

JUNE 26, 2015

Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. Your team has been provided an intern for the summer. Find out her career interests: Which type of marketing does she envision pursuing?

Thought Leadership 131

Thought Leadership Telemarketing Event Marketing Food 131

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. Likewise, digging into your top-performing posts makes you more accountable to your clients and colleagues.

Analytics 123

Analytics Social Media Marketing Management Branding 123

TechWyse

JUNE 26, 2023

Even though June has been flying by right before our eyes, we hope you’re still taking every opportunity to soak up the summer sun and enjoy the great outdoors. In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. But what about the marketing world?

Gen Z 40

Gen Z User-Generated Promotion Food 40

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For marketers, that data can be gold. This theme resonated in more concrete searches as well with high volume searches including, “how to start a business in 2021” and “how to get a job in 2021.”.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

APRIL 28, 2020

When I was in college, I had a mentor during my summer internship. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. If you don't analyze the results from your content performance, you won't know if your messages are accurately connecting with your customers.

Management 135

Management Copywriting Communications SEO 135