Search Engine Land

JANUARY 30, 2024

The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer. Idenitfying unexpected trends using Google Analytics reports. Get the daily newsletter search marketers rely on.

Analytics 112

Analytics eCommerce Search Marketers Marketing 112

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Hubspot Marketing

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. Google Trends.

User-Generated 141

User-Generated Marketing Marketers eCommerce 141

Hubspot Marketing

DECEMBER 13, 2022

If you're a marketer, it's likely been a very – odd – Q4! And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work. Mid-Q4 Marketing Themes. Professional and Business Services.

Branding 112

Branding Manufacturing Health Retail 112

Neil Patel

JANUARY 27, 2023

Think costumes close to Halloween or swimwear in the summer. Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Let’s talk about seasonal SEO’s impact and how to leverage it to improve marketing performance. You may recall some of the events shown in Google Trends above.)

SEO 91

SEO B2C Shoppers User-Generated 91

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Hubspot Marketing

SEPTEMBER 19, 2022

Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. Virtual Experiences. Patrón Spirits.

Branding 91

Branding Fashion Shipping User-Generated 91

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies.

Marketing 145

Marketing Marketers SEO Marketing Strategy 145

Sprout Social

APRIL 16, 2024

Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co. Get clear on what will drive value for your business You know the phrase, “there’s nothing more intimidating than a blank canvas”? This can take a lot of shapes.

Health 96

Health Industry Insights Branding Market Research 96

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Barnes and Noble BookTok: The Summer I Turned Pretty by Jenny Han. The Summer I Turned Pretty” is a YA romance that follows a pivotal summer in the life of Isabel Conklin. “The

Branding 105

Branding Retail User-Generated Fashion 105

Hubspot Marketing

MAY 12, 2023

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team.

Price 128

Price User-Generated Marketing Marketers 128

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. million consumers.

eCommerce 142

eCommerce Shoppers Customer Journey Product 142

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". entered a recession in the Summer of 2022, but according to the Bureau of Economic Analysis , GDP actually grew slightly at 2.6% Marketing Leaders and Data Weigh In.

Price 96

Price Food Industry Insights Marketing 96

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies.

Food 102

Food Marketing Marketers Millennials 102

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. .

Shipping 115

Shipping eCommerce User-Generated Branding 115

Hubspot Marketing

JULY 26, 2022

Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. Spotify Wrapped is one of the music streaming app's most successful content marketing campaigns. Image Source.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Sample size.

Manufacturing 94

Manufacturing Health Education Inbound Marketing 94

Martech

AUGUST 17, 2023

Here are some of the top trends across the big five European leagues. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. billion, there are also many business decision-makers. marketers take note. Business email address Subscribe Processing.

Branding 91

Branding Food Event Marketing Social Media Marketing 91

Search Engine Land

JULY 6, 2023

Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance. Conditional functions like COUNTIF or SUMIF for analyzing keyword trends.

User-Generated 94

User-Generated SEO Transform Digital Marketing 94

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Creating video content isn’t a novel concept.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hubspot Marketing

APRIL 8, 2024

Their motto is to help businesses reach the right people with the right creative at the right cost. This avoids situations where two completely different businesses have the same creatives. The newly added features were introduced at the Google Marketing Live event in May 2023. When did Google roll out AI for ads?

User-Generated 109

User-Generated Advertising Advertisers Communications 109

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. This could generate additional engagement on Shorts that is appealing to marketers.

Gen Z 112

Gen Z B2C User-Generated Branding 112

Hubspot Marketing

AUGUST 8, 2022

What Business Leaders and Managers Should Keep in Mind. A few more vacation days in summer or during the winter holidays. More Insights on Trends That Matter. You might also be wondering what percentage of workers are currently remote, fully in-office, or using a hybrid model. Extra time off for work anniversaries. (An

Health 103

Health Management Marketing Strategy Product 103

Martech

JULY 13, 2023

The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. Business email address Subscribe Processing. In 2022, Prime Day sales reached $11.9

eCommerce 86

eCommerce Retail Shoppers Price 86

Search Engine Land

SEPTEMBER 6, 2023

What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

SEO 131

SEO User-Generated Shoppers Retail 131

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends.

SEO 90

SEO Social Media Marketing User-Generated PR 90

Rock Content

MAY 23, 2023

This can be a great way to drive direct sales in the Facebook app, helping consumers and businesses close deals faster. And soon, Meta will also provide advertising stores with the ability to overlay snap forms on the web page of your business in the in-app browser. Do you want to continue to be updated with Marketing best practices?

Promotion 85

Promotion Customer User-Generated Education 85

Search Engine Land

AUGUST 1, 2023

Unlocking business relevance through internal search Many third-party keyword tools can be a go-to for smaller sites looking for growth opportunities. Internal search data will provide far more complete, accurate, up-to-date, and meaningful insights that are actionable and relevant to your SEO efforts and overall business objectives.

SEO 95

SEO User-Generated Market Trends Analytics 95

SocialPilot

JANUARY 4, 2024

Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Why does this matter? What’s the result?

Health 95

Health Food Promotion Energy 95

Rock Content

JANUARY 27, 2021

Marketing is often seen as a creative area in companies, creating campaigns that share the brand with the world and delight the customer. But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. What marketing analytics is.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. This could generate additional engagement on Shorts that is appealing to marketers.

Gen Z 89

Gen Z B2C User-Generated Branding 89

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Search Engine Land

NOVEMBER 28, 2023

The pressure is on for marketing leaders as we round out the year. in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24. However, measuring available market share on channels like display, social and YouTube is not as simple.

Advertising 96

Advertising Advertisers User-Generated CRM 96

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Buffer Marketing

APRIL 2, 2024

I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas. We posted it on a TikTok channel I had created for a previous business, added a product listing for the Contour Cube on that other business’ website, and waited to see what happened.

Product 96

Product PR Manufacturing Retail 96