Hubspot Marketing

SEPTEMBER 16, 2022

With that said, are content like audio chat rooms worth it for marketers? Audio chatrooms have become popular in recent years, however, there are still pros and cons to consider before deciding to leverage platforms like Twitter Spaces and Clubhouse in your marketing campaign. Audio Chats vs Podcasts: Which are Better for Marketing?

Gen Z 110

Gen Z Influencer Marketing Entertainment Marketing 110

Many Chat

MAY 6, 2022

Move over Instagram influencers—TikTok creators are the hot new thing. TikTok boasts over one billion active users (yes, billion with a “b”). This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. Why is TikTok good for influencer marketing?

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. Let’s get started.

Branding 117

Branding Fashion Gen Z B2C 117

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Affiliate marketing is a snowball effect. TikTok Creator Fund. Don’t repost straight from TikTok.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Martech

OCTOBER 13, 2022

Her path to fame, along with her twin sister Haley, took the TikTok route where they have millions of followers. SponsorUnited tracks 700,000 sponsorships across 200,000 brands. Hanna Cavinder, a guard with the Fresno State Bulldogs, debuted in this year’s list at number six. The brands. Why we care. Get MarTech!

Entertainment 82

Entertainment Place Branding Social Media Marketing 82

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Hubspot Marketing

NOVEMBER 14, 2022

In fact, as of 2022, the creator economy's market size is estimated at $104.2 The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content. Speaking fees.

Food 111

Food Marketing Marketers eBook 111

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. TikTok and Byte call their stars as creators, too.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Neil Patel

JANUARY 20, 2021

TikTok has steadily grown to become one of the most popular social media apps. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” What Is TikTok? TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic.

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Buffer Marketing

AUGUST 17, 2023

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Dulma's "TikTok B-School for Women" tagline became a powerful declaration of her brand's purpose.

Transform 81

Transform Affiliate Marketing Entertainment Branding 81

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Marketing 129

Marketing Marketers Thought Leadership Content Marketing 129

Many Chat

APRIL 14, 2022

On March 2021, TikTok introduced its $200 million Creator Fund as a way for creators to monetize their content on the platform. TikTok claims the sole purpose of its Creator Fund is to reward its “brilliant creator community.” What is the TikTok Creator Fund? How much does the TikTok Creator Fund pay? million views.

Affiliate Marketing 98

Affiliate Marketing User-Generated Education Branding 98

Businesses Grow

OCTOBER 10, 2022

Sponsorship — A person, company, or audience to pay you. Talent, presence, output, and sponsorship still form the boundaries of the creator economy no matter what happens with technology. Most of the top Instagram or TikTok stars haven’t had any formal training in art, music, or dance. The creator economy today.

Gen Z 119

Gen Z Transform Millennials Entertainment 119

Buffer Marketing

FEBRUARY 6, 2024

Last year, it was the private chefs of the Hamptons — in 2024, it’s the #UltimateWorldCruise that has taken over TikTok.  Happily for your (and the rest of the world’s) curiosity, there are over a dozen creators on board documenting all this and more on TikTok and other social platforms. 

Gen Z 75

Gen Z Shipping Food Non-Profit 75

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

AUGUST 23, 2022

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. For example, over the weekend you can record five TikTok videos in one day and schedule them to post individually over the next week.

Health 102

Health Entertainment Education Place 102

Buffer Marketing

MAY 23, 2023

Podcast expert Lloyd George emphasizes that you don’t need a large following to be a successful creator, sharing, “I make almost $8,000 a month just from content with about 12,000 followers on TikTok." Ayomi Samaraweera hit the viral jackpot early in her start as a TikToker, which she attributes to her immediate niche focus.

eBook 106

eBook Social Media Marketing Product Branding 106

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Disclose the sponsorship. The best things in life are not free.

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Neil Patel

NOVEMBER 1, 2021

This can include YouTube videos, TikTok reels, and text-based posts on social media sites like Facebook, Twitter, Instagram, LinkedIn, etc. Nowadays, many content creators also excel at SEO and digital marketing to help themselves and their clients achieve key business goals. Content creators develop content marketing strategies.

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Buffer Marketing

APRIL 3, 2023

From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. I feel like platforms like TikTok are much more visibility and traffic-driven platforms. Welcome to the second installment of Creators Unlocked!

Transform 85

Transform Price Finance Education 85

Buffer Marketing

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing.

User-Generated 78

User-Generated Product Branding Retail 78

Sachs Marketing Group

AUGUST 1, 2022

Instagram subscriptions don’t seem to be promoted anywhere other than the user’s account itself, so it’s up to your ability to market your content and services as a brand on Instagram to entice users to consider a subscription. Building Exclusive Content. Some user models are going to have an easier time profiting from this than others.

Finance 86

Finance Promotion Marketing Plan Branding 86

Hootsuite

OCTOBER 25, 2023

Are you trying to reel in engagements, paid sponsorships, or click-throughs with your Instagram video content? Just like your audience, the Reels algorithm loves visually appealing content, so the right editing app can make a big difference when it comes to reaching your target market. Trust us, it’s reely easy.

Price 87

Price Social Media Marketing Target Market Management 87

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. Not sure what a nanoinfluencer is? Feeling ready to become one?

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

Set Up

FEBRUARY 21, 2023

It’s no news that the Super Bowl is one of the biggest sporting, cultural, and marketing events of the year. Some brands opted out completely, while others are building entire marketing campaigns around the ad to live before and after the Super Bowl airs. An example of this is Hyundai. 2 - Relationships changed.

Entertainment 52

Entertainment Price CMO Advertising 52

Dana Nicole

OCTOBER 13, 2023

Lorena, Meta’s travel blogger, will help: But here’s why Meta wants you turning to these AI characters for help: And at the end of the day, Meta wants you to log into Instagram and Facebook over X or TikTok (or even Google). I think Meta needs to take a workshop or two on Instagram marketing.)

Entertainment 52

Entertainment User-Generated Health Influencer Marketing 52

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Misfits Market’s #MisfitMemos series. Misfits Market does more than bring quality, organic foods directly to your door. original sound – Misfits Market. original sound – Misfits Market.

Food 96

Food Promotion Manufacturing Law 96

Digital Marketer

MARCH 2, 2023

How We Aggregate: Hawke Media uses the data from its proprietary marketing technology platform, HawkeAI. HawkeAI aggregates data across 1000s of businesses’ marketing channels and $100’s of millions in annual media spend to compile these data benchmarks. For example, CPMs on TikTok increased from $4 to $8 YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Buffer Marketing

AUGUST 31, 2023

When she was unsure how much to charge for sponsorships on her YouTube channel, she asked for advice online and met her now real-life partner in the process. Many new creators try to be everywhere—Twitter, YouTube, Instagram, TikTok—and it becomes overwhelming. PSA: I met my partner on Twitter.

Education 110

Education SEO Product 110

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Buffer Marketing

AUGUST 31, 2023

When she was unsure how much to charge for sponsorships on her YouTube channel, she asked for advice online and met her now real-life partner in the process. Many new creators try to be everywhere—Twitter, YouTube, Instagram, TikTok—and it becomes overwhelming. PSA: I met my partner on Twitter.

Education 52

Education SEO Product 52

Hubspot Marketing

MARCH 5, 2024

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well. Let's dive in.

Finance 92

Finance User-Generated Branding Marketing 92

Hootsuite

JUNE 21, 2022

So for folks on both sides of influencer marketing, here’s everything you need to know about creating an effective media kit. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. How old are they?

Price 110

Price Analytics Communications Branding 110

Hootsuite

MARCH 16, 2023

TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. What is TikTok Creative Center (a.k.a. TikTok’s ad library)?

Analytics 94

Analytics Social Media Marketing Advertising Advertisers 94

Sprout Social

AUGUST 23, 2022

In the example above, Binging with Babish’s Andrew Rea bookends his sponsorship from Cash App at his video’s beginning and end. He also highlights the sponsorship in the video description. Brands don’t grow on Instagram by only posting on TikTok and vice versa. million views and $743 from ads.

Real Estate 99

Real Estate Promotion PR Advertising 99