Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. Short and sweet. “Mad!

Analytics 105

Analytics Digital Marketing Advertising Advertisers 105

Businesses Grow

DECEMBER 27, 2023

A different view of success I used to be a corporate pig-dog, climbing the corporate ladder. One time, I was in a corporate training program. What would you say is the feeling you experience most of the time?” I decided to be a smart ass and ask him, “Well, what’s the feeling you have most of the time?”

Email Marketing 127

Email Marketing Customer Place Management 127

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. On the other end, the user’s inbox uses a POP3 Server.

Email Marketing 125

Email Marketing Marketing Strategy Marketing Marketers 125

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For instance, imagine an ecommerce company using AI to analyze user interactions. Using an AI copywriting tool, the brand spruced up its Facebook ads. One example is the makeup brand Sephora, which uses AI to improve the customer experience.

User-Generated 120

User-Generated eCommerce Social Media Marketing Copywriting 120

Calvyn Lee Blog

NOVEMBER 30, 2023

To put that into perspective, that is: $20 billion more revenue than YouTube $37 billion more than TikTok And over 11 times more revenue than Snapchat In fact, Instagram is the second most lucrative social media platform globally, second only to parent company Facebook.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Price 122

Price Marketing Marketers Analytics 122

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. New to Ariyh ? more helpful Were 12.3%

eCommerce 101

eCommerce Copywriting B2C Communications 101

Marketing Insider Group

JULY 27, 2021

AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect. By the 2010s, people were using AR on their smartphones (remember Pokémon GO?) and AR and VR content was all around us.

Real Estate 143

Real Estate Transform Retail Shoppers 143

Hubspot Marketing

AUGUST 21, 2023

Furthermore, there are about 200 million businesses using the platform. One simple way to capture your audience‘s attention and keep them engaged is by asking questions or using icebreakers. Fill in the blank: The best time to wear a striped sweater is. Fill in the blank: The best place to vacation is. Rock or Hip-Hop?

Food 94

Food User-Generated Product Place 94

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) How is AI used in marketing? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. Read on to find out how to start saving time by scheduling Threads posts. #1 Luckily, Threads post scheduling is now available through Hootsuite. 1 Social Media Tool Create.

Health 108

Health Social Media Marketing Management Analytics 108

Vertical Response

APRIL 19, 2024

Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Enhanced work productivity hinges on efficient time management, acknowledging the impact of physical and mental health, and utilizing appropriate productivity apps and tools.

Management 96

Management Product Health Transform 96

Hootsuite

SEPTEMBER 21, 2023

Maybe your grandma used an eggplant emoji in a… compromising place. Hootsuite’s emoji translator is free to use and will help you crack the code on any emoji string. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

Energy 99

Energy Food Law Place 99

Buffer Marketing

OCTOBER 13, 2022

At the time, we had a document sharing how we approach conversations with our customers to be respectful and to stay close to our values , and that document also guided how we spoke to each other. Respond in a timely manner when you are tagged. In that case, these response times do not apply. Respond on Slack the same day.

Communications 120

Communications Management Customer 120

Sprout Social

AUGUST 5, 2020

If you’re part of a busy team at work, preparing for vacation can be a huge drag. However, the rate at which workers today neglect to take time off is alarming. Consider that over 55% of workers didn’t actually use their allotted PTO in 2018. Ironic, right? Decide whether or not you’re going to fully unplug.

Management 95

Management Health Communications Marketing 95

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Digital Marketer

APRIL 4, 2022

Running a marketing agency isn’t easy. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. In system overload, plans are loosely defined and rarely followed (making 90% of your meeting a waste of time and money). It’s really hard.

Marketing 82

Marketing Marketers Communications Place 82

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. 2019: Google was testing a bigger push for the messaging option within the local panel, by using a larger message button.

Search Marketers 116

Search Marketers Marketing Marketers Manufacturing 116

Search Engine Land

MARCH 22, 2024

Once upon a time, these were the most popular search engines in the world. of the global search market share in February, per StatCounter. .” Actually, I think ChatGPT is that for some use cases, and hopefully we’ll make it be like that for a lot more use cases.” Then along came Google. It did Search better.

Industry Insights 125

Industry Insights Advertising Advertisers Product 125

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Estimated reading time: 11 minutes.

Automobile 140

Automobile Health Marketing Marketers 140

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Jeff Bullas

JANUARY 24, 2023

Explain that you need time to focus on your work in order to be productive. Set clear boundaries between work and personal time. When you’re done working for the day, make sure to leave work tasks behind so you can enjoy your personal time without stress. Use your break time to plan out the rest of your day.

Product 252

Product Energy Health Copywriting 252

Businesses Grow

AUGUST 28, 2023

Ed Keller is one of my marketing heroes. He’s considered the godfather and preeminent authority on word-of-mouth marketing and he wrote the seminal book on the subject in 2003, The Influentials. Since then, we have collaborated in a few ways, including a conversation within my RISE marketing community. Who are they?

Marketing 98

Marketing Marketers Health Influencer Marketing 98

Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life. Use Geographic Targeting. 10 Ways to Target Tourists With Paid Ads.

User-Generated 116

User-Generated Advertising Advertisers Promotion 116

Hubspot Marketing

JANUARY 20, 2020

If you work in a fast-paced career or a competitive field, it can feel like you're headed directly towards burnout at certain times. These steps could involve planning out vacations regularly, scheduling non-work hours, or trying stress-relief activities such as meditation. Use the Pomodoro Technique to ensure that you take breaks.

Energy 116

Energy Health Millennials Marketing 116

OnPassive Marketing

OCTOBER 19, 2022

Whether you’re trying to build your list, have a lead that needs nurturing, or is just starting and want to get some basics under your belt, this article will show you the 5 T’s of email marketing that you can use to make your emails more effective. Five T’s Of Email Marketing.

Email Marketing 79

Email Marketing Marketing Marketers Marketing Strategy 79

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

SmartBrief - Marketing

JUNE 7, 2023

For content marketers, these statistics might be alarming. This tells us that Americans do have an interest in reading. They’re seeking out and buying books that excite them — they just might not have the time or focus to actually read them. Luckily, content marketers aren’t asking that much. Short sentences.

Content Marketing 52

Content Marketing Marketing Marketers Education 52

Hubspot Marketing

DECEMBER 12, 2023

But despite the time elapsed, the problem of business jargon still muddles communication. Core Competency Technically, this expertise offers a competitive advantage, though it‘s often just used to indicate expertise. Utilize The word every editor changes to "use." Just say "use." >> Let’s use all our resources.

Transform 102

Transform Finance Communications Customer 102

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. Creepy -- or great marketing? 7 Personalized Marketing Examples. 1) Target. The Takeaway. 2) Vidyard.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Search Engine Land

JANUARY 19, 2023

” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging. ” Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. What Time Is The State Of The Union? Was It Time For A Fresh Face? You just got a list of web results.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Adobe Experience Cloud Blog

JUNE 7, 2019

Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time.

Transform 134

Transform CMO Retail Thought Leadership 134

Sprout Social

SEPTEMBER 22, 2022

If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. Tips for using YouTube tags. YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics.

Real Estate 88

Real Estate User-Generated Marketing Marketers 88

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Buffer Marketing

MARCH 29, 2024

  We crafted questions ahead of time and shared them with the team a few days beforehand so we could come to the sync prepared and ready to share our thoughts. In terms of frequency, we set the ambitious goal to sync once a quarter to chat about the insights and share how we can use the new knowledge in our day-to-day work.

Customer 94

Customer Real Estate Communications Product 94