SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 108

Marketing Strategy Marketing Marketers SEO 108

Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. 33% of marketers say they think they’re “ahead of the curve” in adopting virtual reality.

Marketing 125

Marketing Marketers Promotion Management 125

Martech

JULY 5, 2022

Either take them into the world through the viewing goggle (virtual reality) or show them the image as it would appear in their home (augmented reality). This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. Smith, COO of VR and AR platform The Glimpse Group.

Transform 119

Transform Marketing Marketers User-Generated 119

Campaign Monitor

APRIL 19, 2023

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current.

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

SmartBrief - Marketing

FEBRUARY 27, 2024

Developments in AI, cloud computing and augmented and virtual reality have made headlines lately, and the gaming world has moved quickly to incorporate them. VR: A Vision (Pro) for video games’ future? Most VR gaming will probably take place on the Quest, Sony’s PlayStation VR2 or headsets designed for PCs.

Manufacturing 81

Manufacturing User-Generated Shipping Place 81

Martech

APRIL 26, 2024

Enhanced virtual reality: Immersive VR experiences indistinguishable from reality. Virtual production assistants: Handling various aspects of production logistics, from scheduling to budget management. Interactive storytelling: Viewers choose aspects of a story to explore, with AI generating content in real time.

Transform 114

Transform Entertainment User-Generated Education 114

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Online training options for marketers.

Marketing 133

Marketing Marketers Communications CMO 133

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. 32% of marketers around the world have already begun to use AI with marketing automation to make decisions about paid advertising and how to personalize content for their target audiences. In what ways can AI help drive your content marketing for better outcomes?

Content Marketing 98

Content Marketing Marketing Marketers Analytics 98

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 112

Target Market Advertising Advertisers Neuromarketing 112

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Marketing Insider Group

JULY 27, 2021

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. and AR and VR content was all around us. The pandemic has reinvigorated the adoption of AR and VR technologies.

Real Estate 143

Real Estate Transform Retail Shoppers 143

Search Engine Journal

JULY 30, 2020

Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy. The post Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer appeared first on Search Engine Journal.

Digital Marketing 132

Digital Marketing Marketing Marketers Marketing Strategy 132

Martech

JANUARY 13, 2022

What we do have is a swarm of virtual realities but they’re not yet connected. We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity. “In reality, the metaverse is really undefined, it’s very ambiguous. From VR to the metaverse.

Transform 117

Transform Marketing Marketers Health 117

Martech

AUGUST 3, 2022

These ten examples were sourced from my XR ( extended reality ) students, XR colleagues, XR faculty at the University of Oregon’s Strategic Communications immersive media program and my own personal research and work. The Breonna’s Garden app is a perfect example of the magic that can come of a mixed reality experience. Why I like it.

Education 118

Education Communications Entertainment Promotion 118

Sprout Social

AUGUST 23, 2022

But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. Three in five tech employees are interested in using VR headsets in the workplace. The “watercooler” opportunity to connect with folks across the org is something hard to recreate virtually.

Food 118

Food Health Transform Place 118

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 million units.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Hubspot Marketing

SEPTEMBER 16, 2022

Higher VR/AR Adoption. With the metaverse, NFTs , and web3 trending this past year, virtual reality will likely play a larger role in how we socialize online. It can extend to virtual meetups for social connection, gaming, and more. However, this adoption doesn’t have to be limited to shopping.

Gen Z 140

Gen Z Product Place Social Media Marketing 140

Marketing Insider Group

NOVEMBER 21, 2022

Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. Hybrid events allow for the flexibility of a virtual event, but the connection and engagement of an in-person option. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 111

Event Marketing Food Millennials Health 111

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? On top of that, these early adopters aren’t just popping in once to check it out - they’re actually invested in these virtual worlds. Who is using it?

Gen Z 125

Gen Z Millennials Branding User-Generated 125

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content.

Market Trends 136

Market Trends Law Transform User-Generated 136

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. Read more: Marketers look to upgrade their 3D digital experiences as the metaverse approaches. Why we care.

Advertising 138

Advertising Advertisers Place Branding 138

Neil Patel

APRIL 23, 2021

Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities. What Is X Reality? X reality is short for extended reality. Sometimes called cross reality, it’s a convergence of the real, physical world around us and a digital world or space.

Automobile 123

Automobile Entertainment User-Generated Shoppers 123

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Marketing 102

Marketing Marketers Influencer Marketing Communications 102

Martech

JANUARY 10, 2023

How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. Metaverse-related activations are in about half of marketers’ immediate plans, or they’re being considered.

Transform 105

Transform eCommerce Marketing Marketers 105

Adobe Experience Cloud Blog

APRIL 5, 2018

Only a decade ago, using technologies like augmented reality (AR) and virtual reality (VR) was incredibly expensive and the market was virtually nonexistent. Now, virtual reality is an exciting technology for developers and consumers alike. The VR and AR markets have enormous growth potential.

Thought Leadership 134

Thought Leadership B2C Target Market Product 134

Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Marketers are always looking for new ways to connect with consumers meaningfully and deeply. Here’s a look at where marketing opportunities exist now, or in the near future. Metaverses and other virtual experiences.

Real Estate 143

Real Estate Retail CMO Marketing 143

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

Market Trends 118

Market Trends Whitepaper Entertainment Finance 118

Adobe Experience Cloud Blog

JULY 30, 2018

Virtual reality has advanced in some key ways in only a few short years. In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. Four years on and they’ve poured millions more into Oculus Rift and their proprietary social VR platform Spaces.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Hubspot Marketing

JANUARY 27, 2020

Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. Augmented and Virtual Reality.

Millennials 139

Millennials Shipping Entertainment eCommerce 139

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing 84

Marketing Marketers Advertising Advertisers 84

Martech

FEBRUARY 23, 2023

They can interact with the virtual car by rotating the image, changing the car’s color, zooming in and getting behind the wheel for a test drive. For automakers, augmented reality (AR) can act as a digital bridge allowing consumers to find out more about the product and how it looks. Why we care. Get MarTech! In your inbox.

Shoppers 102

Shoppers Education Digital Marketing Promotion 102

OnPassive Marketing

AUGUST 18, 2022

Voice marketing is still in its infancy but growing at an exponential pace. This article will explore the top 10 voice marketing trends you must know for the future. In 2022, voice marketing will continue to grow in popularity. Here are the top 10 voice marketing trends you must be aware of. billion by 2022.

Market Trends 84

Market Trends Shipping Marketing Marketers 84

Content Marketing Institute

JUNE 20, 2019

A select few use augmented and virtual reality in marketing. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute.

Marketing 98

Marketing Marketers Content Marketing 98

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Virtual and Augmented Reality. Artificial Intelligence.

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. Are You Ready to Master Social Media?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up.

Product 134

Product Thought Leadership Copywriting Fashion 134

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Branding 115

Branding Real Estate User-Generated Communications 115