Jeff Bullas

JANUARY 24, 2023

And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today. Starting off as a relative unknown, TikTok now has approximately 800 million monthly users, is available in 154 countries and 75 different languages.

Gen Z 338

Gen Z Price Target Market Customer 338

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app.

Digital Marketing 112

Digital Marketing Marketing Marketers Advertising 112

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? How do you market to young people who seem unreachable? The only content I consume is YouTube. ” This story is not unusual.

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Hubspot Marketing

APRIL 5, 2024

One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 106

B2C SEO Transform Marketing 106

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! Tip: You may also hire a TikTok expert or a freelancer on Fiverr. #1. Try Stormlikes here. #3.

User-Generated 323

User-Generated Price Target Market Management 323

Hubspot Marketing

NOVEMBER 15, 2023

What they aren’t necessarily hopping on social media to do is be sold to. Sales Fatigue Is on the Rise While advertising and sponsored content are nothing new on social media, users are feeling sold to more than ever, especially on TikTok. In September 2023, the platform rolled out its in-app shopping platform called TikTok Shop.

Non-Profit 136

Non-Profit User-Generated Law Entertainment 136

Businesses Grow

FEBRUARY 12, 2024

One of my clients built his business entirely on influencer marketing. “Influencer marketing is hitting a dead end. Of course, this is what they’ve been waiting for — the payoff for all their hard work. They become more limited in what they can talk about. “What should I do today?”

Influencer Marketing 125

Influencer Marketing Entertainment Fashion Health 125

Search Engine Land

APRIL 24, 2024

President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. If ByteDance doesn’t divest, app stores will no longer legally be allowed to distribute TikTok.

Law 95

Law Gen Z User-Generated Advertising 95

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 105

SEO Gen Z User-Generated Entertainment 105

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Increase lead capture with Google Ads.

Transform 106

Transform User-Generated Marketing Marketers 106

Buffer Marketing

APRIL 18, 2024

Everything TikTok can do, Instagram can do better — and vice versa. While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app.

Affiliate Marketing 92

Affiliate Marketing Analytics Management SEO 92

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Table of Contents What is a social media algorithm? Social media platforms quickly learn your interests and preferences based on what kind of content you engage with. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A TikTok trend that’s helping brands tap a $465 million global market.

Gen Z 96

Gen Z Millennials Food Global Marketing 96

Lynton Web

FEBRUARY 21, 2024

Here are some ideas on what content performs best for each and some guidance on improving engagement. What is Social Media? billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more. It’s OK to throw in entertaining posts occasionally, as long as they aren’t too far outside of what you normally share.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. What TikTok is saying. Impact on sales.

User-Generated 112

User-Generated Advertising Advertisers Promotion 112

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 117

Influencer Marketing User-Generated Marketing Marketers 117

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. It's an exciting time but also a bit overwhelming.

eCommerce 106

eCommerce Marketing Marketers Influencer Marketing 106

Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?) What about Bing? What about Bing? The problem?

Search Marketers 116

Search Marketers Gen Z Marketing Marketers 116

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. What should you post? Enter social media.

Thought Leadership 92

Thought Leadership Real Estate User-Generated Food 92

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 121

Influencer Marketing Whitepaper User-Generated Marketing 121

Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022. Why we care.

Gen Z 115

Gen Z User-Generated eCommerce Influencer Marketing 115

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. Why we care. How it works. Definitely a step in the right direction.”

Analytics 109

Analytics Management Search Marketers Marketing 109

Search Engine Land

JUNE 13, 2023

From Google’s introduction of the Perspectives feed to the emergence of platforms like TikTok as trusted sources of information, search is evolving at speed. Understanding creator-led content marketing Creator culture, influencers and content creators are terms that are probably not new to anyone reading this article.

Gen Z 122

Gen Z Content Marketing PR Entertainment 122

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 119

Real Estate User-Generated Fashion Food 119

Search Engine Land

APRIL 11, 2024

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Combat sports.

Entertainment 101

Entertainment Fashion Food Retail 101

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Search Engine Land

MARCH 12, 2024

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more creators in the initiative. More markets.

Search Marketers 116

Search Marketers New Markets Branding Marketing 116

Hubspot Marketing

APRIL 5, 2024

However, it looks like it is making a comeback via TikTok Live Shopping. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 90

Gen Z Millennials Entertainment Manufacturing 90

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). lukettrotman.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories.

Branding 136

Branding B2C Real Estate User-Generated 136

Hubspot Marketing

MARCH 4, 2024

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. But how do you get verified on TikTok? And from being an experienced marketer, of course.

Food 102

Food Entertainment Branding Marketing 102