AWeber

MARCH 14, 2023

billion monthly active users and over a billion hours of content watched every day, YouTube is a massive platform that offers endless opportunities to grow your brand and connect with your audience. But did you know that you can use YouTube to grow your email marketing list? Why capture your YouTube subscriber's email address?

Real Estate 104

Real Estate eBook Email Marketing Communications 104

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Advertising 114

Advertising Advertisers User-Generated Finance 114

Hubspot Marketing

FEBRUARY 15, 2023

You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. The 4 Most Popular 2023 Super Bowl Ads, According to 150+ Viewers Below are four consumer favorites, plus takeaways that any marketer can leverage to fend off their biggest competition.

Automobile 109

Automobile Food Video Marketing Entertainment 109

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. This should be required reading for every marketer and executive at all brands and agencies in America. Uploaded to YouTube on Dec. What can I add?

Gen Z 95

Gen Z User-Generated Millennials Transform 95

Hubspot Marketing

JULY 11, 2023

Explainer videos are often used in marketing to show the benefits of a product or service and how they work. Explainer videos are often uploaded to platforms like YouTube and social media, but they can also be placed on your website's homepage or product page. Record a voiceover. Make sure your audio is clear and high quality.

Marketing 81

Marketing Marketers Food Video Marketing 81

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. How to make YouTube Shorts.

Entertainment 134

Entertainment Education Branding Promotion 134

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 112

Video Marketing Marketing Marketers Promotion 112

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Performance Max upgrades.

Advertising 123

Advertising Advertisers Shoppers Marketing 123

AWeber

JUNE 6, 2023

AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year. Let’s explore what this means for your content creation by exploring some of the top AI marketing tools you can implement today. But you don’t need to be a YouTube star to get great use out of video.

Thought Leadership 99

Thought Leadership Marketing Marketers SEO 99

Hubspot Marketing

MARCH 28, 2019

As a video marketer, editing might be the most important part of post-production. So what’s a video marketer to do without editing software? So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is completely free and accessible through its platform.

Video Marketing 145

Video Marketing Product Marketing Marketers 145

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Analytics 145

Analytics Promotion SEO Social Media Marketing 145

Hootsuite

NOVEMBER 24, 2021

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? Where to find YouTube Creator Studio.

Analytics 137

Analytics User-Generated Place Management 137

Hubspot Marketing

APRIL 2, 2024

You often see this code when you're in the "back end" of your blog post. Here’s an example of an embed code for a HubSpot YouTube video: And here’s the embedded result. YouTube will create an embed code, which you can customize. Your YouTube video is ready to get embedded. Note that the end result is the same.

User-Generated 96

User-Generated Place Management Customer 96

illumin

APRIL 25, 2024

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Examples include YouTube, Pluto TV, and Tubi. Over-the-top or connected TV? It’s a common misconception.

Advertising 111

Advertising Advertisers Price User-Generated 111

Search Engine Land

JANUARY 27, 2023

DuckDuckGo has other ideas for Google’s EU search choice screen 2020: The changes included more search engine options and an introductory screen aimed at reducing bias. Google AMP errors widely reported by webmasters and publishers 2019: This was a Google issue and would be resolved. year-over-year.

Search Marketers 120

Search Marketers Real Estate SEO Marketing 120

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

User-Generated 109

User-Generated Promotion SEO Branding 109

Martech

FEBRUARY 6, 2024

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

Advertising 118

Advertising Advertisers Food Branding 118

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. We’ll then share with you five tips to expertly market with video for your brand.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Buffer Marketing

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Fashion 130

Fashion Education Branding Promotion 130

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. Table of Contents What is a competitor analysis on YouTube? billion users.

Education 83

Education Communications SEO Social Media Marketing 83

Scoop.it!

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Promotion 101

Promotion Analytics Entertainment SEO 101

Martech

AUGUST 10, 2023

Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Q: How did you get into marketing? A: It’s so funny because I have no experience traditionally in marketing. I didn’t intend to end up here. Levitation?

Shipping 93

Shipping Entertainment Customer Journey Communications 93

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Logistics 131

Logistics Analytics Promotion Health 131

Buffer Marketing

OCTOBER 9, 2023

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

Analytics 103

Analytics Entertainment Promotion SEO 103

Neil Patel

MAY 3, 2021

Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. Another one of my favorite things about Stories is you can see who saw your post by clicking the eye icon at the bottom of the screen. It takes up the whole screen and really dials people in for a moment.

User-Generated 132

User-Generated Marketing Marketers Price 132

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? How long are YouTube Shorts?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Neil Patel

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data.

Analytics 112

Analytics Influencer Marketing SEO Education 112

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

Analytics 98

Analytics SEO Promotion Food 98

Hubspot Marketing

JULY 17, 2023

YouTube is one of the most popular platforms used for video hosting, with over 2 billion active monthly users. listening to shows on YouTube. YouTube Podcast Best Practices 1. When deciding on your title, leverage the standard YouTube video title versus a podcast episode title. of podcast listeners in the U.S.

SEO 82

SEO Promotion Place Product 82

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Funnel your audience to other content on your channel or your website with YouTube info cards.

Customer Acquisition 90

Customer Acquisition Analytics Education Entertainment 90

Search Engine Land

DECEMBER 28, 2023

As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. Google Ads boss resigns Google Ads chief Jerry Dischler resigned two weeks after the federal antitrust trial ended.

User-Generated 126

User-Generated Retail Non-Profit Advertising 126

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Does Vimeo have any marketing potential, and is it right for your business? What is Vimeo?

Marketing 129

Marketing Marketers Analytics Video Marketing 129

Search Engine Land

JANUARY 21, 2023

Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. billion for the quarter ended Dec. of organic search. in 2008. .”

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. YouTube/Vimeo Popup ($4).

Advertising 122

Advertising Advertisers User-Generated Promotion 122

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Here’s how it’s done.

Branding 73

Branding SEO Analytics Promotion 73

Neil Patel

NOVEMBER 9, 2020

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention. Eye Tracking Shows The Effect of Video on Search Results.

Price 145

Price Law Marketing Marketers 145