Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

Branding 145

Branding Food Automobile Advertisers 145

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 120

Branding Transform Marketing Marketers 120

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding 120

Branding Finance Marketing Marketers 120

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 141

Branding Fashion Traditional Marketing Food 141

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. This comprehensive ebook breaks down proven strategies to boost brand awareness, generate engagement, and drive growth through YouTube video content.

Social Media Marketing 108

Social Media Marketing eBook Marketing Marketers 108

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

What does this mean for your brand ? One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. billion in 2012.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Set Up

SEPTEMBER 10, 2024

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? And trust creates Brand loyalty. According to NIQ , Gen Z is expected to have $2.7

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 138

Branding Fashion Gen Z B2C 138

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

SEO 145

SEO Branding Promotion User-Generated 145

Search Engine Land

SEPTEMBER 25, 2024

No paid or organic visibility One of the first places to look for paid and organic synergies is in queries where the brand lacks visibility in both channels. People tend to trust brands that consistently appear at the top. Assuming these keywords are those you want to show up for, you’ll want to consider ways to pursue them.

SEO 83

SEO User-Generated Place Branding 83

Adobe Experience Cloud Blog

MARCH 26, 2019

And the impact of these experiences spans from the largest brands and institutions to students and artists everywhere.”. Best Buy CEO Hubert Joly joined Narayen on stage to talk about the retailer’s digital transformation, which started in November 2012 when “everyone thought Amazon was going to kill us,” Joly joked.

Transform 133

Transform Customer Branding Finance 133

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. But how does that work, and how have other brands put it into practice? This particular brand could have just superimposed each recipient’s name onto the whiteboard in this video and kept the same script for each one. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding 125

Branding Education Market Research Customer 125

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Marketing Insider Group

OCTOBER 5, 2023

" — Stacy Taylor (@StacyTaylor17) March 13, 2012 @BrennerMichael Lack of time, don't want to put the effort in to be successful on a platform, not understanding tools — Chris Edwards (@toph303) March 13, 2012 @BrennerMichael Lack of time and/or resources to do effectively, whatever "effectively" means.

Social Media Marketing 113

Social Media Marketing Branding Marketing Marketers 113

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They often prioritize experiences over material goods, and appreciate Brands that are transparent about their social responsibility. They care about their impact on the world and demand transparency from Brands.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. Click “ Next.”

SEO 116

SEO Law User-Generated Analytics 116

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Except, in 2012, sales for J. The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site. Penney stopped promoting sales and offering coupons. Penney actually dropped 25%.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Article sponsored by PayPal.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. The Hottest Reads In Search & Social In 2012.

Search Marketers 104

Search Marketers Manufacturing Marketing Marketers 104

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Find those half-told stories and be the brand that brings them to light.

Gen Z 143

Gen Z CMO Education Branding 143

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. One key to success in the e-commerce is your brand reputation. If your store is on a platform that users rate poorly, it could negatively impact your brand’s reputation by extension.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Adobe Experience Cloud Blog

JANUARY 21, 2015

In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). All of these factors are things that a webmaster could do to target another site, but sites with a lot of high-quality brand signals won’t suffer from a simple negative SEO campaign.

SEO 134

SEO Thought Leadership eBook Digital Marketing 134

Marketing Insider Group

APRIL 29, 2020

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. Kodak was one of the most successful brands of the 20 th century. published in The Guardian in 2012. And, they should make decisions that serve their customers.

Non-Profit 133

Non-Profit Customer Transform Shipping 133

Martech

JANUARY 20, 2022

Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012. It’s around ten years since natural language generation (NLG) proved capable of creating automated sports and business earnings reports.

Copywriting 131

Copywriting Communications SEO Product 131

Neil Patel

DECEMBER 10, 2021

If you’ve never dug into the details of URLs before, it’s easy to imagine that merely creating a link is where the fireworks end – but there’s a much more profound reason for brands to focus on this one simple element. As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm.

SEO 145

SEO Branding Digital Marketing Content Marketing 145

Sprout Social

JULY 31, 2018

For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads within the Facebook Ads Manager. Types of Instagram Ads. First up, photo ads.

Branding 92

Branding User-Generated Marketers Marketing 92

Adobe Experience Cloud Blog

MARCH 8, 2018

In 2012, Colgate starting marketing its brand Cue in France. It’s not enough to have a fantastic translation since you must also determine regional branding that does not conflict with local cultural values or seem extremely off-topic. Co-Branding. Kit Kats in America feature simpler branding, by comparison.

Thought Leadership 134

Thought Leadership Food Branding Place 134

Search Engine Land

FEBRUARY 1, 2023

Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update. Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 Consumers are demanding a more personalized engagement with the brands they interact with.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134