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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 116
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The Best Marketing Conferences In 2014

Marketing Insider Group

So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. The Best Marketing Conferences of 2014. The Best Marketing Conferences of 2014. London - Nov, 2014. Register your interest and we will let you know when 2014 dates and locations become available.

Marketing 111
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60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. In 2014, 71% of teens used Facebook, but only 32% do today. to 2.8% , depending on platform.

Gen Z 110
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New horizons for data-driven direct mail marketing

Martech

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. “We said to brands, go find us your best customers and we’ll find more folks that look like them. Are you a veteran?

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A Long List of Social Media Advertising Stats

Hootsuite

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. Nevertheless, as publisher, his job, among other things, was to make tons of money by overseeing advertising sales and marketing of the weekly paper. That simple. At this, he was top-notch.

Branding 134
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What Is Generative AI and How Does It Work?

Backlinko

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

Transform 114