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Top Marketing Predictions For 2014

Marketing Insider Group

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Transform 110
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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 116
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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

This means that not only should you be mindful of the kinds of campaigns you create and promote, but also think critically about who your business partners with. Many companies use their campaigns to educate their customers on the importance of taking action against climate change. After all, working with bad actors (i.e.,

Education 303
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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Conversion/Purchase. Retention/Loyalty.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Your company profile would show your company's beginnings and why you continue to serve customers. Add your customer's testimonials. Include a call to action.

Fashion 106
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3 Music Promotions That Broke Through the Noise And What Can Teach Content Marketers

Marketing Insider Group

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. Rest assured that there are plenty of other paths for promotion. It happens to the best of us because it’s happened to almost all of us. is a music lover’s mecca.

Promotion 100
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Why You Should Shift Your Content Marketing Focus to ROI

Adobe Experience Cloud Blog

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Promote Existing Content.