Backlinko

DECEMBER 27, 2024

OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. You can even enter your custom prompts in the chat window. Select the Ask AI feature to submit custom questions or prompts.

Transform 114

Transform User-Generated Manufacturing eCommerce 114

Adobe Experience Cloud Blog

DECEMBER 29, 2014

As you start thinking about your year in review campaign, you’ll find that most campaigns incorporate social sharing elements, but some aim specifically to promote sharing inside an organizations’ platform. This campaign promotes social sharing in an important and unique way — by allowing users to personalize the campaign.

User-Generated 134

User-Generated Thought Leadership Promotion Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. You’ll need to “talk the talk” before your customer raises her hand.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Key Quote: “Too often, we want customers to buy from us on our schedule, when we have campaigns to run or monthly goals to meet.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Logistics 106

Logistics Traditional Marketing Marketers Marketing 106

Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hubspot Marketing

AUGUST 21, 2017

1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. For detailed instructions on customizing your URL, click here. For detailed instructions on customizing your URL, click here. Let's get our hands dirty.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Adobe Experience Cloud Blog

DECEMBER 10, 2014

For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.” Kmart is shaking things up (literally) in 2014 with the return of their Joe Boxers holiday campaign. 1) Memorable, Interactive Video: Kate Spade.

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Marketing Insider Group

FEBRUARY 26, 2014

Sure I could just gather up all the stuff my team and I created and promote it here. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. Humor and B2B Marketing: A Love Story – The future of customer videos! 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014.

Shipping 110

Shipping Content Marketing Promotion Place 110

Marketing Insider Group

FEBRUARY 9, 2015

Emojis use pictures that are governed by the Unicode Consortium – a nonprofit group formed in the 1980s to promote standardized coding. The abundance of information is making the battle for customer attention even greater. In 2014, many brands started testing marketing with emojis. We are connected to more people. eY4N6tMmpi.

Millennials 111

Millennials Gen Z Marketers Marketing 111

Martech

MARCH 23, 2023

Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Customers can also use the touchscreen to zoom in on the featured products. This technology bridges the online-offline gap for those customers. We can link to anything a customer would like,” said Seeley.

Retail 117

Retail Shoppers B2C Manufacturing 117

Hubspot Marketing

SEPTEMBER 10, 2018

Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. It's easy to share and promote. Thanks to the internet and social media, sharing and promoting your content with the rest of the world is pretty simple. It has a strong visual strategy.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. Notice that they all benefit the customer in some way. That’s key.

Content Marketing 145

Content Marketing B2C Marketers Marketing 145

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right? Twitter Statistics.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Neil Patel

JANUARY 22, 2021

They need to see you have good reviews and positive interactions with customers. Showing up earlier on search engine results pages (SERPs) means more people will see your listing, and the more who see your listing, the more potential customers you have. Show customers what they’ll benefit from your product.

SEO 145

SEO Shipping Manufacturing Price 145

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. In 2014 it was 76%.) Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. A big improvement. Forrester ).

Gen Z 120

Gen Z Millennials Customer Acquisition Advertisers 120

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. We believe three things absolutely: 1.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. Publishing directly on LinkedIn increases their reach and allows them to connect directly with their customers. Here’s an example.

Content Marketing 111

Content Marketing Promotion B2C Marketers 111

Content Marketing Institute

DECEMBER 5, 2017

We can also email it out to our customer base,” he says. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen: Online courses bring higher customer retention rate. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. Our customers are thrilled to abandon their static spreadsheets, disconnected calendar programs, and wall-sized dry erase boards.

Thought Leadership 132

Thought Leadership Fashion Marketers Marketing 132

Search Engine Land

JANUARY 13, 2023

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

AWeber

FEBRUARY 12, 2024

Acquiring new customers is 5 times more expensive than keeping existing customers. However, Etsy doesn’t make it easy because they want to take control over your customer relationships, so they can promote other shops. Here are two emails sent by Etsy after making a purchase on a shop for custom hoodies.

Real Estate 119

Real Estate Promotion Communications Email Marketing 119

Neil Patel

SEPTEMBER 6, 2021

Alongside customer choice, brand awareness and visibility are critical to business success. A B2C niche marketplace is an online platform that matches vendors who provide specialized service providers with their ideal customers. As the marketplace only promotes services you offer, your conversion rates are more likely to improve.

B2C 144

B2C Entertainment Non-Profit Transform 144

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Brands often do this by sharing customer reviews. Similar to TikTok, the social media platforms under Meta – notably Instagram and Facebook – also offer non-profit friendly features that facilitate donations and promote awareness. original sound - Sam Smith.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Sprout Social

MAY 24, 2016

Kick off your contest preparation by reading the Guidelines for Promotions on Twitter. — Chegg (@Chegg) January 6, 2014. What better way to promote its budget-friendly service than by asking its customers to show off their savings? Share your savings using #cheggmeout Get the deets >> [link].

Law 108

Law User-Generated Promotion Branding 108

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Key Quote: “Too often, we want customers to buy from us on our schedule, when we have campaigns to run or monthly goals to meet.

Thought Leadership 100

Thought Leadership CRM Marketers Marketing 100

Marketing Insider Group

JANUARY 21, 2014

It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. So how do you communicate to your potential customers?

Promotion 111

Promotion Communications Content Marketing Price 111

Hubspot Marketing

JULY 6, 2018

These feedback loops use customer or employee complaints to create long-term product or workplace solutions. In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace. The Definition of a Negative Feedback Loop.

Non-Profit 144

Non-Profit Retail Food Price 144

Orbit Media Studios

APRIL 6, 2022

Low traffic, high engagement…Promote. Within a single report with a few customizations, they’ll jump out at you. To find your top performers, customize the Engagement > Pages and screens report. Adapt your content strategy to prioritize that format , those topics , and those promotion tactics. These are your unicorns.

Promotion 144

Promotion Food Analytics Content Marketing 144

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Images pop up as you scroll down the page, and toward the bottom, there’s the opportunity to get in touch with contact information and a new customer form template. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Website Design Ideas.

Place 145

Place Promotion Transform Product 145

Neil Patel

JANUARY 7, 2021

So, let’s start with generating custom URLs for your campaign and some UTM best practices. Like your website or specific product promotion. The traffic source is Facebook with post as the medium and a part of the new admin dashboard 2014 April campaign. utm_source=twitter&utm_medium= promoted &utm_campaign=email.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Need further convincing? Plus, I liked the free snacks. What is relationship marketing? which is why they work.

Food 145

Food Customer loyalty Marketers Marketing 145

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. If you know that marketing is more than just promotion and advertising. If you believe in your business’ mission and want to help your customers, then use whatever words you like. If you believe marketing has a marketing problem.

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketers 111

Marketing Insider Group

JUNE 18, 2015

We know its important to authentically engage customers according to their lifestyle, especially when they are still getting to know our brand”. In 2014, Land Rover embarked on a unique branded content project – an interactive digital book, “ The Vanishing Game ,” written by British author, William Boyd. Cadillac’s “Dare Greatly”.

Automobile 104

Automobile Content Marketing Transform Marketers 104

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. It engages influential speakers to become constant promoters. If all you do is hit them over the head with promotional messages, they are likely to turn you off. This obviously extends the event.

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. — Expedia (@Expedia) July 24, 2014. Open to contiguous U.S.

User-Generated 112

User-Generated Food Promotion Transform 112